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Level
 of
 of
 motivation
 and
 ability
 
determines
 if
 action
 will
 occur.

MOTIV
ATION

TRIGGER
 

SUCCEEDS

TRIGGER
 

FAILS
Fogg
 Behavior
 Model

ABILIT

Source:
 Dr.
 BJ
 Fogg,
 Stanford
 University

Published in: Design, Technology, Education

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