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Bring Google AdWords Simplicity to Live Event Digital Advertising

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500 Startups
500 Startups

Kenny Hawk is the co-founder and CEO of BrandBoards, which aims to bring the simplicity and reach of Google AdWords to live event digital advertising. The experienced team includes experts in sports, advertising, and technology from companies like Anheuser-Busch, Cisco Systems, and Qualcomm. Their solution provides a complete platform to connect media buyers and owners of digital signs for streamlined buying, publishing, and payment of ads. BrandBoards has already signed its first $1 million in advertising commitments and is in contract negotiations with sports teams and leagues. They are raising $750,000 in investment.

Economy & FinanceBusinessSports
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Kenny Hawk Co-Founder
Mission Bring Google AdWords simplicity and reach to live event digital advertising 2
Experienced Team Deep Domain Expertise (Sports, Advertising Technology) Tim Schoen [founder, chairman, cmo] Anheuser-Busch, Exec VP Sports and Entertainment Spent $200 million/year in our space NFL, MLB, NBA, NHL, PGA, MLS, NASCAR, NCAA, UFC Kenny Hawk [ceo, co-founder] Built three companies as CEO; Ubidyne, GSMA Innovator of the Year NemeriX (sold to Qualcomm in 2009) iGo, founded, took public, over $1 billion in sales, 700X return to angel investor Lance Aldridge [vp media ad sales] Sold $Million dollar advertising PGA, NFL, Super Bowl Launched independent sports TV network All-SEC defensive back at Mississippi State Brian Carnell [vp product development] At Cisco Systems lead Product Strategy Digital Media Advertising Platforms Built two successful digital display ad startups 3
The Problem and Opportunity   All 40 Superbowl TV ads sold out at record $1.5Million/spot   Yet teams routinely have 15-35% unsold inventory at game time   Live ads more effective than TV, yet difficult to buy and sell A $9 billion dollar global opportunity growing 30%/yr! 4
Our Solution Complete platform for connecting Media Buyers and Owners of Any Digital Signs POST PURCHASE PUBLISH PUSH PROOF PAYMENT 5
Streamlined Buying 6
Accelerating Traction   Signed first $1Million in advertising commitments   Contract phase with teams and leagues below 7
Investment Opportunity Raising $750K kenhawk@brandboards.com 8

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Bring Google AdWords Simplicity to Live Event Digital Advertising

  • 2. Mission Bring Google AdWords simplicity and reach to live event digital advertising 2
  • 3. Experienced Team Deep Domain Expertise (Sports, Advertising Technology) Tim Schoen [founder, chairman, cmo] Anheuser-Busch, Exec VP Sports and Entertainment Spent $200 million/year in our space NFL, MLB, NBA, NHL, PGA, MLS, NASCAR, NCAA, UFC Kenny Hawk [ceo, co-founder] Built three companies as CEO; Ubidyne, GSMA Innovator of the Year NemeriX (sold to Qualcomm in 2009) iGo, founded, took public, over $1 billion in sales, 700X return to angel investor Lance Aldridge [vp media ad sales] Sold $Million dollar advertising PGA, NFL, Super Bowl Launched independent sports TV network All-SEC defensive back at Mississippi State Brian Carnell [vp product development] At Cisco Systems lead Product Strategy Digital Media Advertising Platforms Built two successful digital display ad startups 3
  • 4. The Problem and Opportunity   All 40 Superbowl TV ads sold out at record $1.5Million/spot   Yet teams routinely have 15-35% unsold inventory at game time   Live ads more effective than TV, yet difficult to buy and sell A $9 billion dollar global opportunity growing 30%/yr! 4
  • 5. Our Solution Complete platform for connecting Media Buyers and Owners of Any Digital Signs POST PURCHASE PUBLISH PUSH PROOF PAYMENT 5
  • 7. Accelerating Traction   Signed first $1Million in advertising commitments   Contract phase with teams and leagues below 7
  • 8. Investment Opportunity Raising $750K kenhawk@brandboards.com 8