2. Online social
gaming & betting
platform for
soccer fanatics
EASY SOCIAL SECURE PROFITABLE FUN

3. PLAY & BET
IN
SOCCER
CHALLENGING
YOUR
FRIENDS
The Concept
Is Easy
Golazzo$ 2.0

4. In “My Predictions”
Play Real Money
or
Fake Money
we call
“Pezzo$”

5. In “The Challenge”
You
Challenge
your
Friends to
Game Scores

6. In “The Stadium”
You Share your
Passion for
Soccer with
your Friends

7. In “The Results”
You know who won
and who got
humiliated

8. “My Profile”
You see
your performance
and we challenge
you to complete
15 Levels
using
“Gamification”

9. Level 1- Soccer SchoolGamification

10. Level 15- Global LeyendGamification

11. We Enable Players to “Do Good”
By donating “at will”their
winnings to
causes & charities
related to
Health & Fitness

12. We have developed mathematical models that…
• Zero Financial Risk for Golazzo$
• A minimum return to Players.
• Promotes fans to challenge
their friends.

13. 50M+Fanátics*
US 4.5 B
This is a huge market…..
Market growth
since 2008**42%
3.1M+13M+
PeruMexico Colombia
5.6M+
Target
Markets*
*Target Market calculated based based on Facebook Market Sizing Tool (>18 yrs, Country, Soccer Fans)
**KPMG Study: Online Gambling

14. …and we are different since we combine
Betting, Social & Gamification…
APUES
TAS
SOCIAL GAMING
Monetization
Viral Growth Fun

15. Today
VIRAL
PAID
.We have adopted a FREE MIUM
COMISSION IN
EVERY BET
10% - 20%
1400+
Q1 2013
Golazzo$ 1.0
Launch
CRITICAL MASS
Q4 2013
FREE
México
Perú
Golazzo$ 2.0
4000+
model

16. 217.000 Players
Play 3 Times X Month
Average of
$15 dolares
$USD 85 Million
Of Gross Revenue…
(USD) TOTAL
Soccer Fans in
Facebook
(MX,CO,PE)
21.700.000
Penetration 5%
Registered Users 1,085,,000
Conversion to
Paid Players
20%
Paid Players 217,000
# of Scores
played in yr. (3
bet/month)
36
Annual Bets 5,663,700
Average Bet Size $USD 15
Gross Bet Revenue $US 85 M
Net Bet Revenue
(15%) $US 12.7 M
High Revenue Potential…

17. …We launched Golazzo$ 1.0 as an MVP…

18. 5000+Bets
4000+USERS
40,000+UNIQUE VISITORS
We validated 3 important
assumptions…
1. There is demand….
2. Players Registered….
3. Players have placed….

19. Antonio Faillace
CoFounder/CEO
Andrés Yepes
CoFounder/Lead Developer
… This is our team….
-BS Engineering
Universidad de los Andes
-MBA Georgetown University
-MIT Sloan School
B.S. Computer Science
Universidad de los Andes
• 20+ Years of Prof Experience
• 4 Tech Start-Ups in Boston, MA
• 2 MNC’s – Exxon
& Hewlett Packard
• Advisor to President Santos Strategy
in Innovation and Entrepreneurship
• Arquitect of Innpulsa Colombia
• Ruby Expert
• Passionate for Soccer
• Chess Champion
Partner@Alta Ventures
Advent Corporation
McKinsey & Co
Diego Serebrisky
Lead Advisor/Investor
-BS Engineering
Universidad Simon Bolivar
-MIT Sloan School

20. $500 K - $1 Million USD
• Product Development
• Marketing and Advertising
• G&A
Funding Round…
…We invite you to bet on Golazzo$

21. If you are interested contact us:
Antonio Faillace - CEO
antonio@golazzos.com
Diego Serebrisky – Lead Investor
serebrisky@gmail.com

22. Back-Up Slides
.

23. Market Penetration has been determined
by the regulatory viability..
Estrategia
*Concepto Jurídico de Abogado
Experto Carlos Fonseca del
International Masters of
Gaming Law”
Peru Mexico Colombia
Operate
OffShore
Alliance
With a Local
Permit Holder
Create a UserBase
Government is working
on regulating 2H 2013.
**Reglamento de la Ley Federal
de Juegos y Sorteos
***Artículo 6 – Toda la responsabilidad
frente a las autoridades es del
permisionario
autorizado
culo 38 de la
Ley 643 de 2001

24. Step 1- Select your Game
And it works in 3 Steps….

25. Step 2- Select your Score

26. Step 3 – Share with your Friends

27. Question Objetive
Recurrencia The Players Return?
Active Users>30%
Viralidad
Apuesta
Reales Pagas
Users Invite their
friends?
Users make real
Money Bets?
Enable
Real Money
Bets
Viral
Coefficient > 2
With Golazzo$ 2.0 we have the following
objetives…

28. …This are our “business drivers”
and financial proyections…
REVENUE DRIVERS Year 1 Year 2 Year 3 Year 4 Year 5
Soccer Fans in Facebook 16,000,000 21,700,000 21,700,000 21,700,000 21,700,000
End of Year Penetration* 0.30% 0.50% 1.50% 2.00% 5.00%
Registered Users End of Year 48,000 108,500 325,500 434,000 1,085,000
Paid Players End of Year 9,600 21,700 65,100 86,800 217,000
# of Bets 172,800 637,980 1,627,500 2,766,750 5,663,700
GROSS BET REVENUE $ 2,592,000 $ 9,569,700 $ 24,412,500 $ 41,501,250 $ 84,955,500
TOTAL NET REVENUE $ 388,800 $ 1,435,455 $ 3,661,875 $ 6,225,188 $ 12,743,325
OPERATING EXPENSES Year 1 Year 2 Year 3 Year 4 Year 5
Sales & Marketing $ 96,000 $ 126,500 $ 316,000 $ 257,000 $ 873,750
Product Development $ 151,000 $ 169,000 $ 278,000 $ 496,000 $ 764,000
General & Admin $ 470,400 $ 1,094,578 $ 2,264,315 $ 3,610,978 $ 6,944,804
TOTAL OPERATING EXPENSES $717,400.0 $1,390,078 $2,858,315 $4,363,978 $8,582,554
EBITDA $ (328,600) $ 45,378 $ 803,560 $ 1,861,210 $ 4,160,771
Profit Margin -85% 3% 22% 30% 33%

29. ….additionally we have a dynamic returns
model
for players … Retorno Asegurado
3.8X
Minimum Retun= 2X
2X
3X
4X
Game
Start
Game
-3 Days
Playing
50,000 Peso$
Initial
Return
2X
Game
-2
Days
Game
-1 Day
The
more you
Challenge
=
Higher
Returns