1. YOUR PITCH
@steph_hay

2. YOU AREN’T
IMPORTANT
@steph_hay

3. “THEY” ARE
IMPORTANT
@steph_hay

4. BUT STILL ...
@steph_hay

5. WE ENABLE
MOBILE APP
TO IMPROVE
DECREASE
DISRUPT
EARLY
GREAT TEAM
TRACTION!

6. WE ENABLE
MOBILE APP
TO IMPROVE
DECREASE
DISRUPT
EARLY
GREAT TEAM
TRACTION
?

7. GET IN THEIR
BRAINS
@steph_hay

14. BE INTERESTING
FOR THE LOVE OF GOD
@steph_hay

15. Pitching is storytelling.
Storytelling exists to
inform, delight, and
entertain the listener.

16. Great storytellers are
great editors, too.
They choose to say only
what keeps the listener
listening.

17. SAY ONLY WHAT’S
VITAL TO SPARKING A
BIGGER CONVERSATION
@steph_hay

18. THIS IS HARD
@steph_hay

19. BUT YOU CAN
DO IT!!!!!!!!!!!
@steph_hay

20. ANSWER
“WHO CARES?”
@steph_hay

21. “Users can
share reviews”
@steph_hay

22. @steph_hay

23. KNOW YOUR DATA.
LOVE YOUR DATA.
USE YOUR DATA.
@steph_hay

24. Your 2 key goals:
GROWTH & EMOTION
@steph_hay

25. Bounty Hunter
Shopeando
BTCJam
@steph_hay

26. CRAFT A PITCH THAT
KEEPS THE ENERGY
MOVING FORWARD
@steph_hay

27. EXCEPTIONAL
REAL
MEANINGFUL
@steph_hay

28. 1. FOCUS
- Who is your target audience?
- What do they care about?
- Where will you tell your story?

29. Before you write your pitch,
REALLY THINK about who your
audience is. Do that and you’ll
already be a better storyteller.

30. 2. CHOOSE
Pick only 3 things that
make your product
intriguing to that audience.

31. If your audience can remember
3 intriguing things about you, they
can tell other people. They can
also make decisions more easily.

32. Being selective about what to
include in your pitch respects your
audience. Busy people don’t like
unfocused, rambling stories.

33. 3. STRUCTURE
Lead with what’s most captivating
to your target audience. Then end
with it, too.

34. Command your audience’s
attention by GETTING RIGHT TO IT.
Busy people want the specifics,
clearly stated, immediately.

35. Subject line trick
Messages = leads
3 sentence rule
@steph_hay

36. EXCEPTIONAL
REAL
MEANINGFUL
@steph_hay

37. TRACTION-START (Preferred):
We’re [name] and [x] [smb’s] use
our [app] every day to [get some
outcome/solve problem.] Since
our launch only [x time] ago...

38. PROBLEM-START (meh):
[This problem] sucks. And at least
[x] agree, because that’s how
many have used [product] since
[date].

39. ENDING YOUR PITCH:
So if you want to help us [expand
from 100K to 1M customers],
introduce yourself by [emailing
me at address].

40. BE BOLD,
PEOPLE!
@steph_hay

41. stephaniehay.com/blog
“A Startup Pitch Template”
@steph_hay