2. What is Demographics?
Demographics separates the adult population by what
they do as a job and what the status of their job is. It
breaks them down into six groups, and labels them
using a letter code. This describes the income and
status that they are put into. A are the jobs that are
considered to have the highest status and E is for the
unemployed and students who are considered to have
low status because they have no low income.
4. Why do directors use this to select
their target audience?
• The demographic table is used by directors so they
can easily select their target audience. Their target
audience will determine what type of thrill it is, how
the characters speak, where the character may be
from and where the film is set. It could effect these
things so that the film can relate to these people.
5. Our demographic target audience
• Our demographic target audience will mainly be;
C1,C2 and B but also students. This will mean that we
can get a big audience and younger people can
watch it. We will aim to make our film a 15 rated so
that it will appeal to a wider audience because not
everyone likes what’s in an 18. our target audience
will start at C2 because they will have spare money
and we stopped at B because we believe that people
in the A category will be to busy with work.
6. What is psychographic?
• psycographic is split up into seven different sections
that describe what different types of people are like.
This is a way of describing an audience by looking at
the behaviour and personality traits of its members.
It can help producers to understand the spending
and viewing habits of their target audience.
8. Our Psychographic Target Audience
• For a thriller I believe the main psychographic group would be
males, age between 15-35,who fit into the social class
“mainstream” and “Resigned”. I think this would be a good
psychographic to aim for as our thriller would be Horror, this
is why we are aiming for a 15 rated movie, due to the
potential content. I think that people from these groups are
the best to aim for because they will have time to watch our
film and go to the cinema regally.
