2. Introduction of four wheelers
•The first car rolled onto the Indian
Roads in the year 1898
•Initially, the car market in India did
not experience much boom but with
intervention of the favorable
government policies the automobile
market and car market in India,
specifically, have seen great
developments.
3. Car markets experience
growth..!!
• The liberation policy of the Indian
government has encouraged several foreign
investors to come in and invest in the car
market.
• Decrease in the rate of duties for small cars
has also encouraged a significant boom.
• By noticing the trend of car buyers, sellers
and manufacturers, it has been stated that
the car market in India can be ranked the
third largest car market in the world after
China and USA.
4. How did this growth happen..??
• A good network of roads and
transportation system.
• With increased GDP, per capita income
and high ownership capacity several
foreign companies coming in India led to a
significant rise in the lifestyle of the
people residing in the country.
• shedding of the geographical limitations
through the intervention of media.
5. Factors affecting demand for four
wheelers...
• Life standard of people.
• Income of people.
• Prices of the four wheelers.
• Price of fuel.
• Family size.
• Number of buyers.
• Price of other four wheelers.
• Future prices.
• Quality of the four wheelers manufactured by
different four wheeler companies.
6.
7.
8. Recent demand of four wheelers
in india
•Demand for cars outstrips supply
•This festive season, interest rates and
new car launches made the customers
to go for four-wheelers.
•Due to huge demand, many of the
established car brands in India are out
of stock.
9. • Domestic car market is expected to scale
new sales graph for the fiscal in September
on the back of this huge demand.
• This would help the industry surpass the
mark of 1.2 lakh cars that were sold in
August,2009 in India. This also suggests
that both used cars and new cars will be in
demand for a long period.
10. Exports of four wheelers from
India
• India has emerged as one of the world's
largest manufacturers of small cars.
• India's strong engineering base and
expertise in the manufacturing of low-cost,
fuel-efficient cars has resulted in the
expansion of manufacturing facilities of
several automobile companies
• Export of passenger cars from India have
grown considerably over the last decade.
12. Import of four wheelers to India
•Imported cars attract a bulky
import duty, therefore people
prefer to opt for the locally
assembled cars.
• the car import sales slowed down
by 4 per cent to 4,951 units in
2008 and in turn the domestic
sales of luxury car reported a good
13. Effect of inflation on car market
• The increase in the price of fuel and the steel has led
to a slower growth rate of the car industry in India.
• The production of Indian cars has been brought to a
noticeable halt for inflation.
• Due to inflation it has also been noticed that the
sales of car are being motivated by the discount
offers that the automobile companies are offering to
the buyers.
• Overall it has been noticed that the automobile
market in India and specially the car market in India
have experienced a downtrend .
• The hike in petrol went by 5% whereas the price of
diesel went up by 3%. The rise in the price of the fuel
14. Four wheeler production..
• The findings of International Organization
of Motor Vehicle Manufacturers revealed
that in India the car production had grown
to 30% in 2004, thus leading the table,
Brazil came a distant second with the
increase of 17%.
15. Major players in India
• Maruti Udyog
• Hyundai Motors India Ltd
• General Motors India
• Tata Motors Ltd.
• Mahindra and mahindra Ltd.
• Hindustan Motors
• Daimler Chrysler India Private Ltd
• Skoda Auto India Private Ltd
• Fiat India Private Ltd
• Nissan Motor Co. Ltd.
16. MARUTI SUZUKI INDIA
LTD.
• Maruti Udyog limited was established in
February 1981 and changed its name and
ownership in September 2007, to Maruti
Suzuki India limited when Suzuki motor
corporation Japan bought a major stake
(54.2%) in the company.
• Headquarters in Gurgaon, next to New
Delhi.
• Market leader in automobile production
and revenue generation.
• Brought automobile revolution in India
17. • Annual production capacity of over
7,00,000 units in two facilities, located in
Gurgaon and Manesar.
• Largest automobile company in India
having sold over 7,50,000 cars in the year
2007-2008 of which only 53,000 were
exported.
• Over 6 million cars on India’s roads since
the rolling of first car in Guragaon plant in
December,1983.
• On the international market India is the
forth largest exporter of automobiles due to
high demand for Maruti Suzuki cars.
• Exports to Kenya, Uganda, Sri Lanka,
18. • Maruti Udyog ltd has added an impressive
number of packages to boost and underpin
their car sales.
• There are over 2600 franchised service
stations to ensure that their Maruti
vehicles are properly serviced.
• Maruti insurance, established in 2002,
provides insurance cover for its customers.
• Maruti finance provides customers with
loans to purchase the Maruti vehicle.
• There is also a Maruti TrueValue, which is
a market for used Maruti cars, customers
are able to sell, buy or exchange used
vehicles
19. Hyundai
• It is a subsidiary of Hyundai motors company
that is based in South Korea.
• Largest passenger car exporter and second largest
car manufacturer in India.
• Ever since the company, started it has had
intentions of placing high tech vehicles in the
market, and as a result it built a second plant.
• This plant produces 3,00,000 units annually,
raising the total production of both plants to
6,00,000 yearly.
20. •In 2008, this company has registered
total sales of 4,89,328.
•These sales had increased by 49%
compared to the previous year.
•In the domestic market it sold
2,45,387 units while exported
2,43,931.
•To celebrate its achievement of 10 yrs
of service, in 2008, the company drove
i10 kappa from New Delhi to Paris.
21. • This company believes in producing eco
friendly cars and hence received a
certification for sustainable management
practices.
• The company has employed over 75,000
persons stationed in 193 companies.
• To meet its great demand it has opened
6,000 showrooms and dealerships.
• This company is known for quality and
sleek cars.
• They always produce car that stand out
from other brands,
22. General motors India
• Established in 1994 as a joint venture with
the CK Brian group of companies.
• Joint venture lasted till 1999 when GMOC
decided to buy the remaining shares and
completely own the company.
• It is owned by world’s largest automaker
GM.
• This automobile company is located in
Halol and has its headquarters at Gurgaon,
Haryana.
23. • Chevrolet is the fastest growing brand
name in India.
• The car is known for its quality, safety,
reliability, environment friendliness and
innovation.
• This company has 95 sales point and 110
service points.
• To serve its clients fully the company has
opened call centers that work 27x7 to
answer client complaints and other
information related to its products
• Due to the increasing demand of Chevrolet
24. •The company is also constructing a
new plant in Talegaon which will
be producing 1,40,000 vehicles
annually.
•It is one of the stable automobile
manufacturing companies in India.
•General Motors India earns high
annual revenues and offers
employment to many Indian
citizens.
25. Advantages of four wheeler
industries
• Cars are a necessity in the modern world.
These are used to transport people and
goods to various places.
• Cars are more comfortable, spacious and
elegant.
• The four wheeler industries keeps the
research and design divisions working
constantly to build better and more fuel
efficient cars.
• It has generated new jobs. (example : US
moved its manufacturing processes overseas
26. • The oil problem has also prompted
manufacturers to try finding alternative
fuels to power these vehicles. Japan has
developed the electric car.
• The advantages of the automotive
industry outweigh its disadvantages.
• Though this might make the world one
giant corporation, as long as there is a
demand from the consumer,
manufacturers will still continue to
build better, safer and more efficient
machines.
