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Vital Trends in Digital and Social in 2015 and Beyond by Dion Hinchcliffe

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Join Dion Hinchcliffe, industry visionary and thought leader, as he explores the latest trends in digital transformation, and provides some simple strategies for managing fast digital change.

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Vital Trends in Digital and Social in 2015 and Beyond by Dion Hinchcliffe

  1. 1. Vital Trends in Digital & Social Impacting Your Business in 2015 & Beyond Dion Hinchcliffe Chief Strategy Officer 7Summits, Inc. dion.hinchcliffe@7summitsinc.com @dhinchcliffe WHAT’S NEXT IN EMERGING BUSINESS TECH & WHAT IT MEANS TO THE ENTERPRISE
  2. 2. Dion Hinchcliffe Chief Strategy Officer, 7Summits ZDNet Contributor
  3. 3. What’s Next? For Which Your Organization Must Begin Planning and Preparing
  4. 4. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe What we’ll answer today • What emerging technologies should organizations be considering? • With an emphasis on digital/social engagement • Why should you be evaluating these technologies and trends • What are the key takeaways, actions, and preparatory tasks? But must still prepare for the fast arriving digital future Most organizations are still grappling with digital basics
  5. 5. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe The Rate of Tech Change Continues to Increase Exponentially Mobile Traffic through 2020
  6. 6. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe We Live in Exponential Times
  7. 7. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe And Our Organizations Must Face These Changes to Survive Primary Cause of Failure: Lack of Tech Adaptation
  8. 8. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe What Should Most Organizations Be Focusing on Today?
  9. 9. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe And the next generation of technology will be different than today’s tech. Forcing us to: • Learn all new platforms and technologies • Think about even more novel new ways to engage • Tap into very different forms of value creation • Find new ways to adapt to digital change more sustainably Because Tomorrow is Coming Quickly
  10. 10. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe New Platforms and Technologies that Orgs are Still Largely Unfamiliar With mobile/social payment platforms
  11. 11. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe That Require To Engage with Stakeholders More Deeply than Ever Before Our integrated digital stakeholder journey: That most of us still have to build.
  12. 12. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe Creating and Unleashing Value Creation in All New Ways Key properties of new tech/business • Decentralized • Network-centric • Asynchronous • Scalable • Emergent • Connected • Continuous
  13. 13. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe New Models for Tech Change, Adoption, and Adaptation New Modes New Structures
  14. 14. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe Novel New Models for Tech Change are Now Fast Emerging Today
  15. 15. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe So What’s Coming Next in Digital and Social?
  16. 16. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe Digital Transformation must go Hand-in-Hand with Human Transformation Co-Evolution
  17. 17. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe Wearables Key Events • Apple Watch • Watch OS 2 • Healthcare Wearables Why to Prioritize • Always on the person of key stakeholders • More opportunities to engage • Essential vector in omnichannel CX • Healthcare use cases digital tech
  18. 18. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe Digital Assistants Key Events • Watson • Siri • Cortana Why to Prioritize • Frictionless UIs • Work shifts from DIY to do-it-for-you • More productivity • High leverage use cases digital tech
  19. 19. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe Robotic Process Automation Key Events • Effective new solutions • New AI techniques Why to Prioritize • Next avenue of automation of mid- level tasks • Accuracy and speed • Lower cost • Less workforceKey Industries: Financial Services and Healthcare digital tech
  20. 20. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe Mind/Machine Interfaces Key Events • Technology working in the lab • Cost point dropping to mass market level in 36 months Why to Prioritize • Immersive new UX • More productivity • Powerful new types of applications • Path to 4th Platform digital tech
  21. 21. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe Virtual Reality Platforms Key Events • Oculus Rift • Google Cardboard • Apps • Low cost Why to Prioritize • Path to mind/machine interfaces • Enable unique applications not otherwise possible • New modes of communication and collaboration digital tech
  22. 22. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe Microframeworks Key Events • Critical mass of new micro frameworks • Need for must faster digital solutions • Enables stunningly fast digital development Why to Prioritize • Digital transformation accelerator • Rapid innovation and pathfinding • Enable rapid digital experiments: Better hackathons digital tech
  23. 23. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe Low Code Platforms Key Events • First mass market low code models arrive • Zapier, IFTTT, 
 Hooks • Nearly everything has an API now Why to Prioritize • Enables citizen developer • Shortest path to digital value • Tool for widespread digital transformation digital tech
  24. 24. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe Applied Machine Learning Key Events • Maturity of open source and commercial offerings • Weka, Mahout, DeepLearning4J, dozens of others • Increasingly impressive real-world examples • Roboadvisors Why to Prioritize • Unleashes innovation and opportunity capacity • Scalable new resource for analytics and business insight • Competitive advantage: Make decisions based on all data faster than competitors digital tech
  25. 25. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe The Blockchain Key Events • Proof of effectiveness in Bitcoin • $3.5B market cap • A reliable way to do social transactions with no central authority • Experimentation and adoption by many in the traditional financial services in 2015 Why to Prioritize • New form of distributed record keeping • Creates transparency and trust in digital ecosystems • Will be used by many new digital competitors as proof of life digital tech
  26. 26. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe Future Skilling digital human Key Events • Increasing digital skill gaps in the workforce • Need to position for faster digital change • Need to get ahead of workforce learning • Often using learning communities Why to Prioritize • Ability to reskill workforce for digital change • Seize opportunities better and faster • Increase and sustain employee engagement • Better results and productivity
  27. 27. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe Citizen Developer digital human • Comfortable and conversant with new technology - But not usually a coder • Has deep subject matter expertise in the business that can be tapped into for new apps • Is familiar with several major SaaS platforms that are easy to customize to meet new needs • Is willing to experiment and try new things • Has typically worked closely and collaborated with the IT department in the past • Is usually a team player willing to learn a few basic rules and guidelines to keep Citizen Development safe and controlled Key Events • Increased rate of new apps and tech • Growing backlogs in the traditional IT department • Rise of new Low Code platforms Why to Prioritize • Solve more business problems with local experience • Faster application development • Better fit to business needs • Improved scale of digital transformation
  28. 28. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe Work Hacking digital human Key Events • Proliferation of complexity, technology, rules, and regulations • New user shapable technologies that can be used to get things done Why to Prioritize • Empowering of workers to fix what’s ‘broken’ • Easily tapped pool of innovation • Improved employee engagement
  29. 29. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe Networks of Excellence + #changeagents digital human Key Events • Limits being hit on Centers of Excellence for new technology • Urgent need for digital transformation Why to Prioritize • To better enable digital leadership bottom up and top down • Scales better, more cost effective, and more sustainable than old CoE model • Emerging naturally from many existing CoEs, so better to go right to the desired outcome
  30. 30. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe TriModal IT and Beyond Key Events • Bimodal not sufficient for larger and/or more complex projects and organizations • Evidence that tri-modal and n- modal IT matches right rate of change to right model Why to Prioritize • Better way to adopt new digital technology • More realistic model to match different types of IT and innovation to models that better support them • Get rid of one sized fits all tech adoption that holds progress back digital human
  31. 31. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe Beyond DevOps: Adding Innovation + Security Continuos Innovation Continuos Security Key Events • DevOps has proven a success, with more than half of all orgs using in 2015 • But it’s not yet a complete enough model Why to Prioritize • Ensures security, the top issue of the digital era, is baked into all tech enablement • Ensures innovation efforts are directly and continuously connected to the tech development effort digital human All Digital Activities in a Single Stack
  32. 32. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe Digital Management Models Key Events • Traditional industry age management not up to task of managing in flatter, faster, networked digital era • New models emerging and experimented — and enabled by collaborative tech and communities— by thousands of organizations Why to Prioritize • Adopt faster, more effective forms of management • Enable productivity, efficiency, innovation, and faster action against opportunities digital human
  33. 33. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe SocBizOps: Sustained functional engagement social human Key Events • Social media fragmentation makes acting on social data and events disconnected to key business functions • Push to close the gap between events and action to create continuous engagement • Happening in community management teams Why to Prioritize • Better connect stakeholder engagement with company operations • Produce faster and sustained results in customer care, marketing, sales, operations, and innovation
  34. 34. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe Holistic Social Business Key Events • Aging pre-networked processes not working well in many organizations • Large orgs seeking more collaborative, open, and decentralized processes Why to Prioritize • The usual KPI benefits • More sustainable change processes • Better tech adaptation and route to digital transformation • 280,000 employees • 25 top level use cases • Redesigned core business processes for social social human
  35. 35. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe Social HR
 and Sales Key Events • HR seeking to adapt and provide value in new operation environment • Sales processes move to social channels in most orgs Why to Prioritize • Better talent and resource management • Especially recruiting • Ability to meet customers and employees in the channels they use the most social human
  36. 36. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe Swarm Working Key Events • Rise of crowd everything in the wild • Lack of equivalent capabilities in the enterprise • Tools emerging in the enterprise to make swarm/ crowd working possible • Office365 Groups Why to Prioritize • Faster activation on key business challenges • More effective resolution of exception scenarios and high priority business events social human
  37. 37. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe Social 
 Performance 
 Management Key Events • The emerging of tools to better monitor and guide our stakeholders • Growing number of orgs using process improvement using social business tools Why to Prioritize • More comprehensive and guided approach to ensuring performance results using network engagement • Shortest route to optimization and value creation social human
  38. 38. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe AI-Based Social Analytics social tech
  39. 39. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe Community Management as a Service Key Events • Orgs discovering a paucity of community management resources • Rise of social media and community in many business functions Why to Prioritize • A cost-effective way to ramp up vital resources to make digital engagement successful • Faster way to increase capabilities for managed digital engagement social tech
  40. 40. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe Social Integration between Apps, Silos, Community Key Events • Too many collaboration and communication tools in our orgs now • Apps like Slack that bring them all together Why to Prioritize • Get ahead of and manage digital channel fragmentation • Deliberately design a collaborative and community architecture instead of ‘letting it happen to you’ social tech
  41. 41. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe Notable Vertical Dimension: Healthcare Wellness Tracking Social EMRs Healthcare Communities
  42. 42. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe Notable Vertical Dimension: Financial Services Cryptocurrency Digital Advisors Partner Networks
  43. 43. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe Notable Vertical Dimension: Higher Education Adaptive Learning Student/Alumni Communities Learning Spaces
  44. 44. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe What Does it Look Like When It’s Done? An Ecosystem
  45. 45. (cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe Let’s Learn to Continuously Design Our Futures Together in Scale
  46. 46. Q&A For slides: dion.hinchcliffe@7summitsinc.com @dhinchcliffe For a strategic online community: http://7summitsinc.com

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