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Accessibility statements and resource publishing best practices csun 2019

Accessibility features, products and services are of limited benefit if
consumers do not know
what is available, or how to access and use them. Companies that have taken the step of
creating a website focused on accessibility are reaching out to users who need that
information. Knowing the essential components to provide a sup
portive and positive
experience for users with disabilities will enable companies to develop or improve their
accessibility websites.
Intuit is in the process of developing an acc
essibility statement and resource center.
than reinvent the wheel, decided to research what other technology, e
commerce, finance,
transportation, and educational companies have done to see what works and what does not.

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Accessibility statements and resource publishing best practices csun 2019

  1. 1. Accessibility Statements and Resource Publishing Best Practices Ted Drake, Intuit Sarah Margolis-Greenbaum, Intuit CSUN ATC, March 2019
  2. 2. Why is it important? ● Resources in one place ● Demonstrates commitment to users with disabilities ● Marketing opportunities to highlight other products ● Public relations opportunity to show involvement with disability communities
  3. 3. Why is it important? “I believe that posted accessibility pages help organizations avoid legal action — so long as there is an active phone number and email address and site visitors get prompt and positive responses to feedback....It’s absence a sign that accessibility is not a priority — or worse.” – Lainey Feingold
  4. 4. Accessibility Resource Center Requirements ● Easy to locate ARC ● Contact information ● An accessibility statement
  5. 5. Why is an accessibility statement important?
  6. 6. Sectors in Our Study ● Technology ● E-commerce ● Finance ● Transportation ● Education
  7. 7. Accessibility Statements ● 49 had an ARC ● 43 had accessibility statements ● 36 accessibility statements were legible
  8. 8. Flaws
  9. 9. Contact Information
  10. 10. Contact Information - Bad Example Contact information is below:
  11. 11. Contact Information - Good Example
  12. 12. Mel Baggs
  13. 13. ARC Links
  14. 14. Legibility
  15. 15. Legibility - Bad Examples Read This Read This Read This
  16. 16. Legibility - Good Examples
  17. 17. We found a copyright free picture to use for our presentation!
  18. 18. Readability
  19. 19. Average Reading Level for Adults in the US 7-8th grade level
  20. 20. Tools for Measuring Readability
  21. 21. Readability - Bad Example Bank On is a national program managed by the Cities for Financial Empowerment. It is a comprehensive strategy to bring unbanked and underbanked residents into the financial mainstream. With the goal of helping families lay their financial foundation, the City of Atlanta will launch its own program later this year-Bank On Atlanta. In partnership with local financial institutions and community organizations, Bank On Atlanta will provide practical financial skills that will enable residents and small businesses to better manage their finances and plan for their future. We will also provide increased access to low-cost personal and business accounts and services, as well as ongoing, high quality financial education and one- on-one individualized financial coaching.
  22. 22. Readability - Good Example Welcome to Bank On Atlanta! Are you ready to learn how to better manage your money? Do you want to own your own home or business? Do you want to open your own bank account, in the easiest way possible? You’ve come to the right place.
  23. 23. Readability ● 6.4% of companies had a score of 60 - 70 (8 - 9th grade level) ● 12.8% had a score of 50 - 60 (10 - 12 grade level) ● 38.3% had a score of 30 - 50 (college level) ● 40.4% had a score of 0 - 30 (graduate school level) ● 2.1% had a negative score (unreadable)
  24. 24. Content
  25. 25. Content - Bad Example
  26. 26. Content - Good Example
  27. 27. Standards and Solutions ● The ARC should be easy to access from the homepage ● Explain how products or services can be accessed ● The language used should be positive ● Should be written in a clear way
  28. 28. Good Organization and Design ● Clear navigation ● Accessible colors ● Clean layout ● Visual and semantic hierarchy
  29. 29. Additional Information ● Inclusive hiring ● Video tutorials ● Videos showing people with disabilities using their products ● Survey opportunities ● Involvement in the disability community ● Research projects ● Sharing accessible coding
  30. 30. Addressing Flaws ● Designate responsibility for maintaining the ARC ● Regular maintenance ● Focus groups of users with disabilities ● Surveys of people using the ARC
  31. 31. Is your ARC truly accessible?