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Expand your outreach with an accessibility champions program

Expand your accessibility outreach by creating an accessibility champion program. This presentation was created for the CSUN 20 conference and includes how Intuit and other companies structure their champion program and what you can expect.

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Expand your outreach with an accessibility champions program

  1. 1. Expand Your Outreach with an Accessibility Champions Program Ted Drake, Global Accessibility Leader at Intuit. CSUN ATC March 11, 2020
  2. 2. Today’s Goals Explore Accessibility Champion styles Intuit’s 3 Levels How to increase engagement Metrics What does success mean? Get started
  3. 3. Why Create an Accessibility Program? “Does anyone here face serious burnout over the fight to build inclusive services? Getting buy-in and creating a culture of accessibility can be exhausting. I don’t want to be the resident expert. I want to facilitate knowledge and growth my having people in the teams around me champion accessibility.” -Anonymous, December 2, 2018 Web-A11y Slack Channel
  4. 4. Intuit's Accessibility Champion program recognizes a commitment to building exceptional customer experiences for all Intuit customers, regardless of physical, cognitive, mental, and sensory abilities. The awards include education, awareness, and customer outreach.
  5. 5. Evolution of a Centralized Accessibility Team
  6. 6. Types of Champion Programs Choose the structure that best fits your company ● Distributed Leaders ● Allies ● Mixed
  7. 7. Distributed leadership Common structure for large companies ● Subject Matter Experts distributed across company ● Centralized accessibility leadership ● High barrier to entry ● Great for solving difficult problems Good examples: Google and BBC
  8. 8. Accessibility Allies ● Low barrier to entry ● High level of empathy ● Commonly used with Diversity and Inclusion ● Awareness training Good example: Kindness Ambassadors at Magical Bridge, Cornell University
  9. 9. Mixed: Distributed Leaders + Allies ● Low barrier to entry ● Path to become a leader ● Distributed leaders ● Centralized leadership ● Increased empathy ● Expanded ownership and conversation Good example: ING and Intuit
  10. 10. Who are our champions
  11. 11. Level 1 - Getting Started ● Watch short videos on Disability Etiquette and Accessible Design ● Join Accessibility Slack Channel ● Bookmark Intuit’s Accessibility Web Site ● Create a Commitment Statement Vijay Anand SVP Product Development
  12. 12. Level 1 - Optional for everyone ● Update Disability Self- Disclosure Form ● Visit an Inclusive Playground ● Visit an Empathy Station ● Attend a training session Alysha Love Senior Marketing Mgr
  13. 13. Level 1 - Required for UX ● Keyboard Configuration (Mac) ● Install Chrome Plugins ● Run Audit of Web or Mobile App ● Create first issue Mo Hamilton Service Desk Analyst 2
  14. 14. Level 1 Completion 575 Level 1 Champions in 18 months. 17 Locations 60+ Roles Rewards ● Stickers and T-Shirt ● Thank You Letter ● Badge on Profile ● Spotlight to Manager ● Inclusion in Champion Slack Channel Michael Webb Service and Support Specialist
  15. 15. Level 2 - Build Empathy ● Complete Online Training ● Extended Disability Etiquette course ● Study Intuit’s Accessibility Guidelines ● Learn to use a Screen Reader ● Audit Project for Accessibility ● Go Home Interview ● Volunteer ● Create Closed Captions and Audio Description Poonam Tathavadkar SW Engineer 2 TurboTax Leader
  16. 16. Level 2 Champions •11 Level 2 Champions •6+ are close to completion •Rewards ● Monetary Spotlight ● Jacket ● Level 2 Badge, Stickers, and Sign ● Recognition message sent to managers, VP, and Intuit’s CEO ● 10% time officially allocated towards accessibility across product/location ● Freedom to drive accessibility initiatives ● Conference and Travel Support Kendall Gassner Software Engineer 2 Component Gallery Lead
  17. 17. Level 3 - Subject Matter Experts ● Create Documentation for Project ● Deliver Accessibility Training ● Coordinate Team Go-Home and Volunteer Activity ● Join Intuit’s Ability Network ● Participate in Online Forums ● Conference Participation/Speaking ● IAAP Certification Sagar Barbhaya Staff SW Engineer/ Accessibility Engineer
  18. 18. Level 3 Developers ● Implement Automated Testing Frameworks in Product ● Monthly Product Audits ● Track Voice of Customer ● Manage Accessibility Tickets for Product Josh Harrison Senior Software Engineer TSheets Lead
  19. 19. Level 3 - Design ● Complete Microsoft’s Inclusive Design Toolkit and Activities ● Audit Color Usage and Readability ● Create Design Documentation ● Develop Design Patterns for User Preferences ● Integrate with Central Design Strategy Ted Drake Global Accessibility Leader
  20. 20. Level 3 - Customer Experience ● Complete Disability Etiquette Program ● Provide Customer Care Training ● Monitor and Escalate Call Summaries ● Create Product Documentation ● Learn Sign Language
  21. 21. Level 3 Champions 2 Level 3 Champions 4 Level 2 Champions close to promotion Rewards ● Accessibility is core to job description ● International travel ● Independence to choose projects ● Global impact
  22. 22. Increase Champion Engagement ● Workshops and Classes ● Active community on Slack ● Recognition for progress ● Linked In recommendations ● Donuts ● Lunch and Learn Sessions ● Swag!
  23. 23. Swag Champion specific stickers Champion only shirts
  24. 24. Recognition ● Introduction to Champion slack channel ● Badge on internal profile for recognition ● Spotlight sent to the champion and manager ● Thank you note to new champions ● Level 2 and 3 Champions celebrated with manager to CEO ● Sign for Level 2 and 3 Champions’ desks
  25. 25. Resources ● Creating an accessibility champions network - AbilityNet ● Intuit’s Accessibility Champion Program - Blog post with details ● Coaching and celebrating champions - Slideshare

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