A look at the role of mobile media and technology in the development of culinary culture. The growth of mobile and social media are changing the way we experience food, and holds promise for enhanced sharing, cooking, and eating. For FILM 315 at Queen's University.

1. image by Sippanont Samchai
prepared by rachel allison
digital
gastronomy
culinary + mobile culture

2. With so many flavours of technology…
image by Marco Paköeningrat

3. and so many flavours of food…
image by Julien Haler

4. How can mobile media be used in the culinary world?
image by Alexa Clark

5. explore databases
share recipes and opinions
shop for ingredients
cook with guidelines
& eat well in restaurants
image by Rachel Allison, personal collection

6. explore with ease as
we transition from
traditional…
image by meedanphotos
image by penguincakes
…to modern media

7. Go from apps to appetizers at the
touch of a button.
This app
=
28,000 recipes
at your fingertips
image by Daniel van der Merwe

8. share
The ability to instantly culinary experiences using
mobile devices fosters an interactive and dynamic
environment.
Widespread, mobile, social media facilitates and promotes
information exchange.
image by unsure shot

9. We can grocery shop with ease
thanks to recipe apps that produce
a list of required ingredients.
image by claravperez

10. Mobile media keeps
up with the latest
culinary trends, such
as the local food
movement.
image by Brandon Roegner

11. Have a global lifestyle but
want to buy locally?
There’s an app for that.
Locavore not only locates nearby
retailers of locally-sourced food,
such as farmer’s markets and
specialty grocery stores with
locally-sourced wares, but also tells
you what produce is in season.
image by The National Restaurant Association (http://restaurant.org/pressroom/social-media-releases/images/whatshot2011/farmersmarketsign.jpg)

12. It’s never been easier to cook, with unlimited recipes reviews
and video tutorials available at the touch of a button.
image by doolloop

13. Is this the future of cooking?
image by Neven Mrgan

14. Mobile technology is changing the way we eat; we can
research restaurants, order food, and make reservations -
anytime, anywhere.
image by stephanie vacher

15. We used to be limited to our
knowledge of familiar haunts and
advance research of new places.
image by Vilseskogen

16. On the go
access to
culinary
resources can
help us navigate
the restaurant
scene at home
or abroad.
image by malias

17. Does culinary culture
keep up with
mobile technology?
image by wheredidyoubuythat.com

18. The answer is yes.
images from Diner’s Journel blog, The New York Times (http://dinersjournal.blogs.nytimes.com/2010/04/21/cooking-tools-ipads-epicurious-vs-bigoven/)
“At launching, there were
at least 10 interactive available that cooking apps
were made to fit the iPad’s larger screen”
Wilson Rothman, Diner’s Journel blog, The New York Times

19. The app market is booming App Market Value1
35 (in millions of $) 30
30
25
The number of apps available 20
on iTunes increased from1 15
10 7
10,000 150,000 5
0
(2009) (2010) 2009 2013
(predicted)
13% of restaurant customers use mobile apps
compared to 8% of the general public 2
1. John Lorinc, Ivor Tossell, and Omar El Akkad, Globe and Mail, The age of the app
2. National Restaurant Association’s 2011 Industry Forecast via Northern Virginia Magazine, Waiter? There’s an iPad in My Soup!

20. image by Jervis Salvador
How connected are
foodies??

21. “… frequent restaurant customers are more
likely than the general public to use various forms of
technology on a daily basis.”
National Restaurant Association’s 2011 Industry Forecast
via Northern Virginia Magazine, Waiter? There’s an iPad in My Soup!
image by Timo Arnall

22. 81% of frequent full-service and quick-service customers
77% of frequent off-premises dinner customers
“frequently used the Internet”
compared with 72% of all adults
National Restaurant Association’s 2011 Industry Forecast
via Northern Virginia Magazine, Waiter? There’s an iPad in My Soup! image by wenzday01

23. image by Michael Wheet
What has driven
the integration of
culinary and mobile culture?

24. Is integration youth-driven?
Mobile-based restaurant ordering is more likely among younger adults.
18-24s are 81% more likely than average to engage in mobile ordering
Packaged Facts, Social Media and Technology in the U.S. Foodservice Industry: Trends and Opportunities for an Emerging Market
image by Ken Yu

25. “Food is a category that just lends itself to
visual stimulation and interactive
engagement.”
Lorena Jones, Director of Publishing at Chronicle Books
Northern Virginia Magazine, Waiter? There’s an iPad in My Soup!
image by cordyceps

26. Mobile media is establishing
a permanent place in our
kitchens…
image by Tim Malabuyo

27. …and at our tables.
image by Alexa Clark

28. Image Credits
Unless otherwise noted, all images are
licenced under the Creative Commons
Non-Commercial Share-Alike 3.0
agreement and sourced from flickr.
image by Snowy*****