Slides from my Draper University lecture.

1. An Introduction to Lean Startup
Wednesday, January 28th, 2015
@davidjbland
David J Bland

2. @davidjbland
David J Bland
Principal Advisor
Neo San Francisco
{insert vanity metrics here}
{insert link to more vanity metrics here}
# of talks given

3. Product
Death
Cycle
@davidjbland

4. @davidjbland

5. Eric Ries – The Lean Startup
start
here
@davidjbland

6. @davidjbland

7. @davidjbland

8. @davidjbland
What do you
measure here?

9. Adapted from Croll & Yoskovitz
Empathy Stickiness Growth
@davidjbland

10. Adapted from Steve Blank
@davidjbland

11. @davidjbland
Aware
Hopeful
Satisfied
Passionate
Adapted from Lean Entrepreneur – Brant Cooper & Patrick Vlaskovits

12. @davidjbland
Acquisition
Activation
Retention
Referral
Revenue
Pirate Metrics from Dave McClure

13. Based on Customer Factory by Ash Maurya@davidjbland

14. Adapted from Croll, Yoskovitz, McClure, Vlaskovitz, Cooper
Acquisition
Activation
Testing for Empathy
Awareness
Hopefulness
Quantitative:
Qualitative:
@davidjbland

15. We believe that [doing this]
For [user buyer decider]
Will result in [this outcome]
We will know this is true when
[acquisition activation]
[awareness hopefulness]
@davidjbland

16. Activation
Retention
Testing for Stickiness
Hopefulness
Satisfaction
Quantitative:
Qualitative:
Adapted from Croll, Yoskovitz, McClure, Vlaskovitz, Cooper
@davidjbland

17. We believe that [doing this]
For [user buyer decider]
Will result in [this outcome]
We will know this is true when
[activation retention]
[hopefulness satisfaction]
@davidjbland

18. Referral
Revenue
Testing for Growth
Satisfaction
Passion
Quantitative:
Qualitative:
Adapted from Croll, Yoskovitz, McClure, Vlaskovitz, Cooper
@davidjbland

19. We believe that [doing this]
For [user buyer decider]
Will result in [this outcome]
We will know this is true when
[retention revenue]
[satisfaction passion]
@davidjbland

20. What experiments could
you run today?
@davidjbland

21. @davidjbland
david@neo.com
Thank You!