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Intro to Assumptions Mapping
Agile2016 - Atlanta, GA
David J Bland - July 2016
+A message from
David J Bland.
I’ve been helping corporations fill in the gap between Design
Thinking and Agile with Lean Startup.
Overall this is part of a bigger corporate shift I see in modern
organizations from large batch, project based work to small
batch, product based work.
The following workshop uses the same tools and techniques
that I’ve personally applied to Fortune 500 companies while
launching corporate Minimum Viable Products in the market.
I hope it resonates, since I truly believe this is the future of
product.
…and yes, you’ll get the slides :)
@davidjbland
@davidjbland
Design Thinking
@davidjbland
Design Thinking
Agile
@davidjbland
Design Thinking
Agile
“As a Unicorn….”
The Lean Startup
Eric Ries
@davidjbland
LeanUX
Jeff Gothelf & Josh Seiden
Business Model Generation
Alex Osterwälder
The Lean Startup
Eric Ries
@davidjbland
@davidjbland
BUILD
Adapted from Eric Ries
@davidjbland
BUILD
MEASURE
Adapted from Eric Ries
@davidjbland
BUILD
MEASURELEARN
Adapted from Eric Ries
@davidjbland
BUILD
MEASURELEARN
Adapted from Eric Ries
@davidjbland
BUILD
MEASURELEARN
Adapted from Eric Ries
@davidjbland
Start with LEARN
@davidjbland
LEARN
Adapted from Eric Ries
@davidjbland
What do we need to LEARN?
@davidjbland
LEARN MEASURE
Adapted from Eric Ries
@davidjbland
What do we need MEASURE to LEARN?
@davidjbland
LEARN MEASURE
BUILD
Adapted from Eric Ries
@davidjbland
Do we need to BUILD to MEASURE to LEARN?
@davidjbland
LEARN MEASURE
BUILD
Adapted from Eric Ries
@davidjbland
LEARN MEASURE
BUILD
Adapted from Eric Ries
@davidjbland
LEARN MEASURE
BUILD
Adapted from Eric Ries
@davidjbland
LEARN MEASURE
BUILD
Adapted from Eric Ries
@davidjbland
LeanUX
Jeff Gothelf & Josh Seiden
@davidjbland
time
Uncertainty Fidelity
@davidjbland
Business Model Generation
Alex Osterwälder
@davidjbland Adapted from Eric Ries
@davidjbland Adapted from Eric Ries
assumption
assumption
assumption
assumption
assumption
assumption
assumption
assumption
assumption
Three Types of Assumptions
Feasible
Desirable
Viable
Do they want this?
Should we do this?Can we do this?
Adapted from Larry Keeley, Doblin Group@davidjbland
Desirable & Viable?
Desirable
Viable
@davidjbland
Desirable & Viable?
@davidjbland
Desirable & Feasible?
Feasible
Desirable
@davidjbland
Desirable & Feasible?
@davidjbland
Feasible & Viable?
Feasible Viable
@davidjbland
Feasible & Viable?
@davidjbland
Assumptions Around All Three
Feasible
Desirable
Viable
Adapted from Larry Keeley, Doblin Group@davidjbland
@davidjbland
Now It’s Your Turn
@davidjbland
Choose an Opportunity to Disrupt the Agile
Product Ecosystem.
1. Virtual Reality for Agile
2. Artificial Intelligence for Agile
3. Augmented Reality for Agile
@davidjbland
Declare Your Assumptions
@davidjbland
Write
answers
on orange
stickies
@davidjbland
Write
answers
on green
stickies
@davidjbland
Write
answers
on blue
stickies
@davidjbland
Map Your Assumptions
@davidjbland
known unknown
important
unimportant
What assumptions
are unknown +
important?
Show & Tell
@davidjbland
@davidjbland
known unknown
important
unimportant
leap of faith
assumptions
@davidjbland
known unknown
important
unimportant
defer
commitment
@davidjbland
Leadership Around All Three
Feasible
Desirable
Viable
Adapted from Larry Keeley, Doblin Group@davidjbland
Design Lead
Product LeadTech Lead
@davidjbland Adapted from Eric Ries
FEASIBILITY
Build, Borrow, Buy ?
DESIRABILITY
Customer Development
VIABILITY
Sanity Check
@davidjbland http://blog.strategyzer.com/posts/2016/6/20/why-companies-fail-how-to-prevent-it
@davidjbland
Assumptions Map Experiment Board
@davidjbland
Assumptions Map Experiment Board
@davidjbland
Assumptions Map Experiment Board
@davidjbland
To Recap
1. Mind the gap between design thinking and agile
2. Declare your assumptions as a team
3. Focus your experimentation on unknown + important
@davidjbland
QUESTIONS
Now What?
@davidjbland
We’ll donate 30 minutes to help you sort things out at http://precoil.com
david@precoil.com
Modern Teams
Cross Functional
Engineering, Product,
Design and other roles if
needed.
100% Dedicated
Create space for the team
to only focus on this
initiative.
Data Influenced
Continue to measure
outcomes, not just deliver
features.
Diverse
Team members vary in
race, ethnicity, gender, age
and other dimensions.
@davidjbland
Customer Centric
Desire to create deep
customer empathy and
solve painful problems.

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Introduction to Assumptions Mapping - Agile2016