Innovative Accounting will land you in prison, but Innovation Accounting will land you a product that matters. In this talk we'll dive into Pirate Metrics, Lean Analytics Phases and the Passionate User Model and emerge with a better understanding of how to apply Innovation Accounting to both increase retention and reduce friction in your product or service.

1. Test Driven Business:
Innovation Accounting
David J Bland
Thursday, March 12th, 2015
Balanced Team
@davidjbland

2. @davidjbland
David J Bland
Principal Advisor
Neo San Francisco

3. @davidjbland

4. @davidjbland

5. @davidjbland

6. Product
Death
Cycle
@davidjbland

7. @davidjbland
“In extreme
programming, if you
don’t know who the
customer is, who do you
sit next to the
developer?”
-Eric Ries

8. @davidjbland
Test Driven
Business
“All products are guilty
until proven innocent.”

9. “People don't
want to buy a
quarter-inch
drill, they
want a
quarter-inch
hole.”-Theodore Levitt

10. “For what job, do people hire ____________?
Adapted from Clayton Christensen
@davidjbland

11. “For what job, do people hire ____________?
Adapted from Clayton Christensen
@davidjbland

12. “For what job, do people hire ____________?
Adapted from Clayton Christensen
@davidjbland

13. “For what job, do people hire ____________?
Adapted from Clayton Christensen
@davidjbland

14. @davidjbland
We believe that [doing this]
For [customer]
Will result in [outcome]

15. @davidjbland
We believe that [doing this]
For [customer]
Will result in [outcome]
We know this is true by
[acceptance metric]

16. @davidjbland
Customer
Interviews
Learning
Time
Focus
Group

17. @davidjbland
Customer
Interviews
Learning
Time
Focus
Group

18. @davidjbland
Customer
Interviews
Learning
Time
Focus
Group

19. @davidjbland
Customer
Interviews

20. @davidjbland
Customer
Interviews
Problem
Interviews

21. @davidjbland
Customer
Interviews
Problem
Interviews
Solution
Interviews

22. Adapted from Steve Blank
@davidjbland

23. Adapted from Steve Blank
@davidjbland

24. Adapted from Steve Blank
@davidjbland

25. Adapted from Steve Blank
@davidjbland

26. The Lean Startup
@davidjbland
Innovation Accounting
A term Eric Ries described in his book, The Lean
Startup: To improve entrepreneurial outcomes,
and to hold entrepreneurs accountable, we need
to focus on the boring stuff: how to measure
progress, how to setup milestones, how to
prioritize work.

27. Based on Customer Factory by Ash Maurya@davidjbland

28. Based on Customer Factory by Ash Maurya@davidjbland

29. Based on Customer Factory by Ash Maurya@davidjbland

30. Based on Customer Factory by Ash Maurya@davidjbland

31. Based on Customer Factory by Ash Maurya@davidjbland

32. Based on Customer Factory by Ash Maurya@davidjbland

33. Why would you need a
balanced team to work
this way?
@davidjbland

34. Based on Customer Factory by Ash Maurya@davidjbland

35. Based on Customer Factory by Ash Maurya@davidjbland

36. Based on Customer Factory by Ash Maurya@davidjbland
Marketing

37. Based on Customer Factory by Ash Maurya@davidjbland
Marketing Product

38. Based on Customer Factory by Ash Maurya@davidjbland
Marketing Product Finance

39. What could we learn
from balanced team?
@davidjbland

40. The Lean Startup
@davidjbland
Innovation Accounting
A term Eric Ries described in his book, The Lean
Startup: To improve entrepreneurial outcomes,
and to hold entrepreneurs accountable, we need
to focus on the boring stuff: how to measure
progress, how to setup milestones, how to
prioritize work.

41. @davidjbland
Holding Accountable

42. @davidjbland
Holding Accountable
Giving an Account

43. What experiments could
you run as a team, to
de-risk your business?
@davidjbland

44. @davidjbland
david@neo.com
Thank You!