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Test Driven Business: Balanced Team

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Innovative Accounting will land you in prison, but Innovation Accounting will land you a product that matters. In this talk we'll dive into Pirate Metrics, Lean Analytics Phases and the Passionate User Model and emerge with a better understanding of how to apply Innovation Accounting to both increase retention and reduce friction in your product or service.

Published in: Business
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Test Driven Business: Balanced Team

  1. 1. Test Driven Business: Innovation Accounting David J Bland Thursday, March 12th, 2015 Balanced Team @davidjbland
  2. 2. @davidjbland David J Bland Principal Advisor Neo San Francisco
  3. 3. @davidjbland
  4. 4. @davidjbland
  5. 5. @davidjbland
  6. 6. Product Death Cycle @davidjbland
  7. 7. @davidjbland “In extreme programming, if you don’t know who the customer is, who do you sit next to the developer?” -Eric Ries
  8. 8. @davidjbland Test Driven Business “All products are guilty until proven innocent.”
  9. 9. “People don't want to buy a quarter-inch drill, they want a quarter-inch hole.”-Theodore Levitt
  10. 10. “For what job, do people hire ____________? Adapted from Clayton Christensen @davidjbland
  11. 11. “For what job, do people hire ____________? Adapted from Clayton Christensen @davidjbland
  12. 12. “For what job, do people hire ____________? Adapted from Clayton Christensen @davidjbland
  13. 13. “For what job, do people hire ____________? Adapted from Clayton Christensen @davidjbland
  14. 14. @davidjbland We believe that [doing this] For [customer] Will result in [outcome]
  15. 15. @davidjbland We believe that [doing this] For [customer] Will result in [outcome] We know this is true by [acceptance metric]
  16. 16. @davidjbland Customer Interviews Learning Time Focus Group
  17. 17. @davidjbland Customer Interviews Learning Time Focus Group
  18. 18. @davidjbland Customer Interviews Learning Time Focus Group
  19. 19. @davidjbland Customer Interviews
  20. 20. @davidjbland Customer Interviews Problem Interviews
  21. 21. @davidjbland Customer Interviews Problem Interviews Solution Interviews
  22. 22. Adapted from Steve Blank @davidjbland
  23. 23. Adapted from Steve Blank @davidjbland
  24. 24. Adapted from Steve Blank @davidjbland
  25. 25. Adapted from Steve Blank @davidjbland
  26. 26. The Lean Startup @davidjbland Innovation Accounting A term Eric Ries described in his book, The Lean Startup: To improve entrepreneurial outcomes, and to hold entrepreneurs accountable, we need to focus on the boring stuff: how to measure progress, how to setup milestones, how to prioritize work.
  27. 27. Based on Customer Factory by Ash Maurya@davidjbland
  28. 28. Based on Customer Factory by Ash Maurya@davidjbland
  29. 29. Based on Customer Factory by Ash Maurya@davidjbland
  30. 30. Based on Customer Factory by Ash Maurya@davidjbland
  31. 31. Based on Customer Factory by Ash Maurya@davidjbland
  32. 32. Based on Customer Factory by Ash Maurya@davidjbland
  33. 33. Why would you need a balanced team to work this way? @davidjbland
  34. 34. Based on Customer Factory by Ash Maurya@davidjbland
  35. 35. Based on Customer Factory by Ash Maurya@davidjbland
  36. 36. Based on Customer Factory by Ash Maurya@davidjbland Marketing
  37. 37. Based on Customer Factory by Ash Maurya@davidjbland Marketing Product
  38. 38. Based on Customer Factory by Ash Maurya@davidjbland Marketing Product Finance
  39. 39. What could we learn from balanced team? @davidjbland
  40. 40. The Lean Startup @davidjbland Innovation Accounting A term Eric Ries described in his book, The Lean Startup: To improve entrepreneurial outcomes, and to hold entrepreneurs accountable, we need to focus on the boring stuff: how to measure progress, how to setup milestones, how to prioritize work.
  41. 41. @davidjbland Holding Accountable
  42. 42. @davidjbland Holding Accountable Giving an Account
  43. 43. What experiments could you run as a team, to de-risk your business? @davidjbland
  44. 44. @davidjbland david@neo.com Thank You!

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