1.
Test Driven Business:
Innovation Accounting
David J Bland
Thursday, March 12th, 2015
Balanced Team
@davidjbland

2.
@davidjbland
David J Bland
Principal Advisor
Neo San Francisco

3.
@davidjbland

4.
@davidjbland

5.
@davidjbland

6.
Product
Death
Cycle
@davidjbland

7.
@davidjbland
“In extreme
programming, if you
don’t know who the
customer is, who do you
sit next to the
developer?”
-Eric Ries

8.
@davidjbland
Test Driven
Business
“All products are guilty
until proven innocent.”

9.
“People don't
want to buy a
quarter-inch
drill, they
want a
quarter-inch
hole.”-Theodore Levitt

10.
“For what job, do people hire ____________?
Adapted from Clayton Christensen
@davidjbland

11.
“For what job, do people hire ____________?
Adapted from Clayton Christensen
@davidjbland

12.
“For what job, do people hire ____________?
Adapted from Clayton Christensen
@davidjbland

13.
“For what job, do people hire ____________?
Adapted from Clayton Christensen
@davidjbland

14.
@davidjbland
We believe that [doing this]
For [customer]
Will result in [outcome]

15.
@davidjbland
We believe that [doing this]
For [customer]
Will result in [outcome]
We know this is true by
[acceptance metric]

16.
@davidjbland
Customer
Interviews
Learning
Time
Focus
Group

17.
@davidjbland
Customer
Interviews
Learning
Time
Focus
Group

18.
@davidjbland
Customer
Interviews
Learning
Time
Focus
Group

19.
@davidjbland
Customer
Interviews

20.
@davidjbland
Customer
Interviews
Problem
Interviews

21.
@davidjbland
Customer
Interviews
Problem
Interviews
Solution
Interviews

22.
Adapted from Steve Blank
@davidjbland

23.
Adapted from Steve Blank
@davidjbland

24.
Adapted from Steve Blank
@davidjbland

25.
Adapted from Steve Blank
@davidjbland

26.
The Lean Startup
@davidjbland
Innovation Accounting
A term Eric Ries described in his book, The Lean
Startup: To improve entrepreneurial outcomes,
and to hold entrepreneurs accountable, we need
to focus on the boring stuff: how to measure
progress, how to setup milestones, how to
prioritize work.

27.
Based on Customer Factory by Ash Maurya@davidjbland

28.
Based on Customer Factory by Ash Maurya@davidjbland

29.
Based on Customer Factory by Ash Maurya@davidjbland

30.
Based on Customer Factory by Ash Maurya@davidjbland

31.
Based on Customer Factory by Ash Maurya@davidjbland

32.
Based on Customer Factory by Ash Maurya@davidjbland

33.
Why would you need a
balanced team to work
this way?
@davidjbland

34.
Based on Customer Factory by Ash Maurya@davidjbland

35.
Based on Customer Factory by Ash Maurya@davidjbland

36.
Based on Customer Factory by Ash Maurya@davidjbland
Marketing

37.
Based on Customer Factory by Ash Maurya@davidjbland
Marketing Product

38.
Based on Customer Factory by Ash Maurya@davidjbland
Marketing Product Finance

39.
What could we learn
from balanced team?
@davidjbland

40.
The Lean Startup
@davidjbland
Innovation Accounting
A term Eric Ries described in his book, The Lean
Startup: To improve entrepreneurial outcomes,
and to hold entrepreneurs accountable, we need
to focus on the boring stuff: how to measure
progress, how to setup milestones, how to
prioritize work.

41.
@davidjbland
Holding Accountable

42.
@davidjbland
Holding Accountable
Giving an Account

43.
What experiments could
you run as a team, to
de-risk your business?
@davidjbland

44.
@davidjbland
david@neo.com
Thank You!