Civic Startups can benefit from lean startup, design thinking and customer development to leverage a test driven approach to their business.

1. Test Driven Business
Wednesday, August 27th, 2014
@davidjbland @petershanley

2. Product Death Cycle

3. Eric Ries – The Lean Startup
start
here

4. Usable & Valuable & Feasible
Usable Valuable
Feasible
Adapted from Marty Cagan

5. Valuable & Feasible?
Valuable
Feasible
Adapted from Marty Cagan

6. Product with Terrible UX
Valuable
Feasible
Adapted from Marty Cagan

7. Usable & Feasible?
Usable
Feasible
Adapted from Marty Cagan

8. Product that Doesn’t Solve a Problem
Usable
Feasible
Adapted from Marty Cagan

9. Usable & Valuable
Usable Valuable
Adapted from Marty Cagan

10. Product You Cannot Build
Usable Valuable
Adapted from Marty Cagan

11. You’re Going to Need All 3
Usable Valuable
Feasible
Adapted from Marty Cagan

12. Risky Assumptions Around Each
Usable Valuable
Feasible
Adapted from Marty Cagan

13. Let’s Start with Valuable
Valuable

14. Have the problem?
Aware of the problem?
Actively seeking a solution?
Hacked together a solution?
Adapted from Steve Blank

15. “People don't
want to buy a
quarter-inch
drill, they want
a quarter-inch
hole.”
Theodore Levitt

16. “What job, causes people to hire ____________?
Adapted from Clayton Christensen

17. “What job, causes people to hire ____________?
Adapted from Clayton Christensen

18. “What job, causes people to hire ____________?
Adapted from Clayton Christensen

19. “What job, causes people to hire ____________?
Adapted from Clayton Christensen

21. Value
Proposition
Decider
Buyer
User

22. What do you
measure?

23. Empathy Stickiness Growth
Adapted from Croll & Yoskovitz

24. Empathy You Measure…
Quantitative:
Acquisition
Activation
Qualitative:
Awareness
Hopefulness
Adapted from Croll, Yoskovitz, McClure, Vlaskovitz, Cooper

25. Stickiness You Measure…
Quantitative:
Activation
Retention
Qualitative:
Hopefulness
Satisfaction
Adapted from Croll, Yoskovitz, McClure, Vlaskovitz, Cooper

26. Growth You Measure…
Quantitative:
Referral
Revenue
Qualitative:
Satisfaction
Passion
Adapted from Croll, Yoskovitz, McClure, Vlaskovitz, Cooper

27. Questions?

28. Thank You!
david@neo.com @davidjbland
peter@neo.com @petershanley