1. Socio-media-logy
Crawl
Look Around and
Listen
Walk
Connect and
Activate
Run
Engage, Involve
and Expand
Thrive
Fans Help You Do
the Lifting
• Define business
strategy and goals
• Make your web
site desirable to
visit
• Optimize search
• Identify social
targets
• Build database
• Establish social
networks
•Quantify and
qualify audience
• Create and build
relationships
•Increase what
works; pull back
on what doesn’t
• Make content
more interesting
-Video
-Podcasts
-Webinars
-Apps
-Live events
•Find new places
to outreach
• Rely on your
community for
their content and
ideas
•Nurture them
-Forums
-Better customer
service
-New products
http://barnraisersllc.com