2. The way people access
news, hobbies and
personal interests is
rapidly changing within
the media.
The number of news
readers accessing reports
through the internet is on
the increase as more
‘traditional’ media, such
as television, newspapers
and the radio, are in
decline.
(However the internet is
still the least common
approach to accessing
news reports.)
3. WILL THE INTERNET DESTROY THE MAGAZINE
INDUSTRY?
It is argued that
however popular
and widely used the
internet is
becoming, it will not
extinguish
magazines.
The magazine
industry will just
evolve...
(To suit its’ new market)
4. THE INTERNET AND MAGAZINES
If magazines are going to evolve to suit their rival
media industries it seems they will have to
become available online.
But most already have, by creating their own
websites where costumers can access
information online.
Many magazines are now available to buy on
gadgets such as the Kindle.
However is it all too little, too late?
Magazine websites, for example gossip
magazines, are surely never going to be as big
or successful as the internets equivalent, such
as Facebook, Bebo and Myspace.
Recent figures and statistics support this
suggestion.
5. IT ISN’T ONLY THE INTERNET THAT HAS
BECOME A THREAT THOUGH...
Traditional media such as books, television and the
radio are also affecting the future of the industry.
6. Teenage magazines used to be one of the most popular
types.
However in recent years there has been huge decline, not
only, in the amount of magazines being sold, but, also in
the amount of different magazine labels that exist.
(smash hits [2006] and TV hits [2007] are two of the Titles to
cease to exist.)
They have been one of the most negatively affected by
traditional media and the internet.
7. Books – such as the ‘Twighlight’ and ‘Harry Potter’ series have
become massive hits with teenagers of today. (31% of girls aged 11-
19 have read at least 10 books in the last year.)
TV – More and more digital channels becoming available, for a
cheap price. Lots of these provide replacement for popular magazine
genres, Eg. Kerrang!
Newspapers – Most newspapers cover celeb news which provides
replacement for many magazines (however this doesn’t apply to
teenagers who rarely buy/read newspapers.)
8. ADVERTISING
Advertising is one of the most important aspects of the industry & it is
proven that magazine advertising is also one of the most enjoyed
kinds by audiences.
ROPER PUBLIC AFFAIRS (2005): consumers are much more likely
to agree that advertising adds to the enjoyment level when reading
magazines (48%) in comparison to to TV (32%,) radio (36%,) or the
internet (21%.)
And BIG RESEARCH found that consumers are less likely to
multitask when reading ads in magazines (only 40%,) and are much
more likely to be noticed/have attention paid to them (31%.)
They are also the most trusted form of
advertising by the public with 1 in 5
readers trusting their contents.
(HEAREST MAGAZINES’
ENGAGEMENT FACTOR STUDY)
The positivity of advertising within the
magazine industry holds out good hope
for its’ future.