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THE FUTURE OF THE
MAGAZINE INDUSTRY
   The way people access
    news, hobbies and
    personal interests is
    rapidly changing within
    the media.
   The number of news
    readers accessing reports
    through the internet is on
    the increase as more
    ‘traditional’ media, such
    as television, newspapers
    and the radio, are in
    decline.
   (However the internet is
    still the least common
    approach to accessing
    news reports.)
WILL THE INTERNET DESTROY THE MAGAZINE
INDUSTRY?
   It is argued that
    however popular
    and widely used the
    internet is
    becoming, it will not
    extinguish
    magazines.

   The magazine
    industry will just
    evolve...


    (To suit its’ new market)
THE INTERNET AND MAGAZINES
   If magazines are going to evolve to suit their rival
    media industries it seems they will have to
    become available online.
   But most already have, by creating their own
    websites where costumers can access
    information online.
   Many magazines are now available to buy on
    gadgets such as the Kindle.
   However is it all too little, too late?
   Magazine websites, for example gossip
    magazines, are surely never going to be as big
    or successful as the internets equivalent, such
    as Facebook, Bebo and Myspace.
   Recent figures and statistics support this
    suggestion.
IT ISN’T ONLY THE INTERNET THAT HAS
BECOME A THREAT THOUGH...

   Traditional media such as books, television and the
    radio are also affecting the future of the industry.
   Teenage magazines used to be one of the most popular
    types.
   However in recent years there has been huge decline, not
    only, in the amount of magazines being sold, but, also in
    the amount of different magazine labels that exist.
   (smash hits [2006] and TV hits [2007] are two of the Titles to
    cease to exist.)
   They have been one of the most negatively affected by
    traditional media and the internet.
   Books – such as the ‘Twighlight’ and ‘Harry Potter’ series have
    become massive hits with teenagers of today. (31% of girls aged 11-
    19 have read at least 10 books in the last year.)
   TV – More and more digital channels becoming available, for a
    cheap price. Lots of these provide replacement for popular magazine
    genres, Eg. Kerrang!
   Newspapers – Most newspapers cover celeb news which provides
    replacement for many magazines (however this doesn’t apply to
    teenagers who rarely buy/read newspapers.)
ADVERTISING
   Advertising is one of the most important aspects of the industry & it is
    proven that magazine advertising is also one of the most enjoyed
    kinds by audiences.
   ROPER PUBLIC AFFAIRS (2005): consumers are much more likely
    to agree that advertising adds to the enjoyment level when reading
    magazines (48%) in comparison to to TV (32%,) radio (36%,) or the
    internet (21%.)
   And BIG RESEARCH found that consumers are less likely to
    multitask when reading ads in magazines (only 40%,) and are much
    more likely to be noticed/have attention paid to them (31%.)
   They are also the most trusted form of
    advertising by the public with 1 in 5
    readers trusting their contents.
    (HEAREST MAGAZINES’
    ENGAGEMENT FACTOR STUDY)
   The positivity of advertising within the
    magazine industry holds out good hope
    for its’ future.

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The future of the magazine industry

  • 1. THE FUTURE OF THE MAGAZINE INDUSTRY
  • 2. The way people access news, hobbies and personal interests is rapidly changing within the media.  The number of news readers accessing reports through the internet is on the increase as more ‘traditional’ media, such as television, newspapers and the radio, are in decline.  (However the internet is still the least common approach to accessing news reports.)
  • 3. WILL THE INTERNET DESTROY THE MAGAZINE INDUSTRY?  It is argued that however popular and widely used the internet is becoming, it will not extinguish magazines.  The magazine industry will just evolve... (To suit its’ new market)
  • 4. THE INTERNET AND MAGAZINES  If magazines are going to evolve to suit their rival media industries it seems they will have to become available online.  But most already have, by creating their own websites where costumers can access information online.  Many magazines are now available to buy on gadgets such as the Kindle.  However is it all too little, too late?  Magazine websites, for example gossip magazines, are surely never going to be as big or successful as the internets equivalent, such as Facebook, Bebo and Myspace.  Recent figures and statistics support this suggestion.
  • 5. IT ISN’T ONLY THE INTERNET THAT HAS BECOME A THREAT THOUGH...  Traditional media such as books, television and the radio are also affecting the future of the industry.
  • 6. Teenage magazines used to be one of the most popular types.  However in recent years there has been huge decline, not only, in the amount of magazines being sold, but, also in the amount of different magazine labels that exist.  (smash hits [2006] and TV hits [2007] are two of the Titles to cease to exist.)  They have been one of the most negatively affected by traditional media and the internet.
  • 7. Books – such as the ‘Twighlight’ and ‘Harry Potter’ series have become massive hits with teenagers of today. (31% of girls aged 11- 19 have read at least 10 books in the last year.)  TV – More and more digital channels becoming available, for a cheap price. Lots of these provide replacement for popular magazine genres, Eg. Kerrang!  Newspapers – Most newspapers cover celeb news which provides replacement for many magazines (however this doesn’t apply to teenagers who rarely buy/read newspapers.)
  • 8. ADVERTISING  Advertising is one of the most important aspects of the industry & it is proven that magazine advertising is also one of the most enjoyed kinds by audiences.  ROPER PUBLIC AFFAIRS (2005): consumers are much more likely to agree that advertising adds to the enjoyment level when reading magazines (48%) in comparison to to TV (32%,) radio (36%,) or the internet (21%.)  And BIG RESEARCH found that consumers are less likely to multitask when reading ads in magazines (only 40%,) and are much more likely to be noticed/have attention paid to them (31%.)  They are also the most trusted form of advertising by the public with 1 in 5 readers trusting their contents. (HEAREST MAGAZINES’ ENGAGEMENT FACTOR STUDY)  The positivity of advertising within the magazine industry holds out good hope for its’ future.