This document discusses 4 recent content marketing campaigns and provides examples of how different businesses used unique strategies like blog posts, infographics, guest posts, and interactive content to achieve goals like increased traffic, branding, engagement, and business. Examples included a road trip planner that was beautiful, simple and useful; a student loan industry tool that simplified a difficult process; and a Hadoop company that created influencer content to attract customers. The document emphasizes that every website is different and deserves a unique strategy that makes sense for the audience.

1. A walk through 4 Recent Content Campaigns
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2. clarklittle.com
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3. Here is what I have learned over the years

4. every website is unique

5. they each deserve a UNIQUE strategy

6. Blog Post
Infographic
Guest Post
gone are the days

7. do what makes sense for you

8. and do it well

9. make it pretty
Clark Little

10. make it useful
http://www.pxleyes.com/

11. make sense to your audience

12. so lets LOOK at a few different businesses

13. and how they all used something different to achieve the same results

14. more traffic

15. more branding

16. more engagement

17. more mentions

18. but most importantly

19. more business

20. cause lets face it

21. the c-suite doesn’t care how many shares/links you get

22. https://www.defensivedriving.com/road-trip-planner/

23. It’s beautiful

24. it’s simple

25. it’s useful

26. it’s altruistic

27. we used a couple of techniques to ensure promo success
albumsurf.com

28. leveraged social success

29. leveraged social success

31. leveraged social success

32. reached out to the products/apps mentioned

34. there are a million road trip planners

35. some arguably better

36. but when you make something that is beautiful
Clark Little

37. simple

38. to the point

39. and altruistic

40. you win.

41. another great packing/planning example - Interactive
http://www.budgetdirect.com.au/packinglist/

43. The Student Loan Industry is insanely competitive

44. big budgets

45. big ROI

46. we needed to set ourselves apart

47. We took college and put an ROI angle on it

48. so high school students could make an educated decision

49. comparing the different degrees they are on the fence about

50. this could of been an in-depth article or white paper

51. IN FACT IT HAS BEEN

52. instead we made a tool that simplifies a difficult process
coco-jack.com

53. and it 10X’d all traffic, engagement, time on site etc…

54. very mobile friendly as well

57. Big Data is awesome

58. it’s changing the world

59. but attracting customers to your Hadoop Cluster

60. is harder than writing about the “Internet of Things” or “Wearable Tech”

61. so we set out to make a multi part campaign around influencers

62. http://www.qubole.com/hadoop-influencers/

63. by listing the experts Qubole became expert

64. influencers loved that they were listed

65. so the next month we appealed to that love and asked them for tips

66. we turned those tips into a month long blog series

67. and the influencers shared again

68. then at the end of the month compiled them all into a slideshare
http://www.slideshare.net/qubolemarketing/big-datatips2

69. and again

70. another great example of article to SlideShare
http://blogs.salesforce.com/company/2014/03/internet-of-things-marketing-impact.html http://www.slideshare.net/Salesforce/internet-ofthingsslideshare-1

72. Interactive content makes boring things awesome

73. take taxes for example
https://turbotaxcpaselect.intuit.com/history-of-taxes/

74. would you read a blog post about the tax code?

75. need to build custom buttons to trigger twitter cards/open graph
https://turbotaxcpaselect.intuit.com/history-of-taxes/

76. gotta make it a slideshare
http://www.slideshare.net/IntuitInc/the-history-of-the-tax-code

77. interactives make it easier to get away with calls to action

78. Chris Bennett
CEO/Founder - 97th Floor
@chrisbennett
97thfloor.com