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A walk through 4 Recent Content Campaigns 
clarklittle.com 
@chrisbennett #pubcon2014
clarklittle.com 
download this deck: bit.ly/97PubCon14 
@chrisbennett #pubcon2014
Here is what I have learned over the years
every website is unique
they each deserve a UNIQUE strategy
Blog Post 
Infographic 
Guest Post 
gone are the days
do what makes sense for you
and do it well
make it pretty 
Clark Little
make it useful 
http://www.pxleyes.com/
make sense to your audience
so lets LOOK at a few different businesses
and how they all used something different to achieve the same results
more traffic
more branding
more engagement
more mentions
but most importantly
more business
cause lets face it
the c-suite doesn’t care how many shares/links you get
https://www.defensivedriving.com/road-trip-planner/
It’s beautiful
it’s simple
it’s useful
it’s altruistic
we used a couple of techniques to ensure promo success 
albumsurf.com
leveraged social success
leveraged social success
A Walk Through 4 Recent Content Campaigns PubCon Las Vegas 2014
leveraged social success
reached out to the products/apps mentioned
A Walk Through 4 Recent Content Campaigns PubCon Las Vegas 2014
there are a million road trip planners
some arguably better
but when you make something that is beautiful 
Clark Little
simple
to the point
and altruistic
you win.
another great packing/planning example - Interactive 
http://www.budgetdirect.com.au/packinglist/
A Walk Through 4 Recent Content Campaigns PubCon Las Vegas 2014
The Student Loan Industry is insanely competitive
big budgets
big ROI
we needed to set ourselves apart
We took college and put an ROI angle on it
so high school students could make an educated decision
comparing the different degrees they are on the fence about
this could of been an in-depth article or white paper
IN FACT IT HAS BEEN
instead we made a tool that simplifies a difficult process 
coco-jack.com
and it 10X’d all traffic, engagement, time on site etc…
very mobile friendly as well
A Walk Through 4 Recent Content Campaigns PubCon Las Vegas 2014
A Walk Through 4 Recent Content Campaigns PubCon Las Vegas 2014
Big Data is awesome
it’s changing the world
but attracting customers to your Hadoop Cluster
is harder than writing about the “Internet of Things” or “Wearable Tech”
so we set out to make a multi part campaign around influencers
http://www.qubole.com/hadoop-influencers/
by listing the experts Qubole became expert
influencers loved that they were listed
so the next month we appealed to that love and asked them for tips
we turned those tips into a month long blog series
and the influencers shared again
then at the end of the month compiled them all into a slideshare 
http://www.slideshare.net/qubolemarketing/big-datatips2
and again
another great example of article to SlideShare 
http://blogs.salesforce.com/company/2014/03/internet-of-things-marketing-impact.html http://www.slideshare.net/Salesforce/internet-ofthingsslideshare-1
A Walk Through 4 Recent Content Campaigns PubCon Las Vegas 2014
Interactive content makes boring things awesome
take taxes for example 
https://turbotaxcpaselect.intuit.com/history-of-taxes/
would you read a blog post about the tax code?
need to build custom buttons to trigger twitter cards/open graph 
https://turbotaxcpaselect.intuit.com/history-of-taxes/
gotta make it a slideshare 
http://www.slideshare.net/IntuitInc/the-history-of-the-tax-code
interactives make it easier to get away with calls to action
Chris Bennett 
CEO/Founder - 97th Floor 
@chrisbennett 
97thfloor.com

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