Brandon talks about keeping your eggs from being all in the same basket and diversify your efforts for maximum effect. Using Pinterest, Slideshare, and other social avenues can help gain exposure for your content with the right strategy.

1. Brandon Hassler
@BrandonHassler
@97thfloor
Diversifying
Your Digital
Marketing

2. @BrandonHassler
● Founded in 2004
● Located in Lehi, UT
● Currently have about 30 employees
● Work w/ medium to enterprise clients
About 97th Floor
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3. @BrandonHassler
We Elevate These Guys
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4. @BrandonHassler
Billions of dollars are spent every year to
market in Google search. There is no doubt
that Google can be a large source of traffic.
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5. @BrandonHassler#SMX #12B

6. @BrandonHassler#SMX #12B

7. @BrandonHassler
Infographics are a great
source for social signals,
traffic, and links from
other blogs.
What about slicing it
up into slides?
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8. @BrandonHassler#SMX #12B

9. @BrandonHassler
SlideShare brought in a few
hundred extra visits
Even though users viewed the
data on Slideshare, they still
took the time to review the
infographic
Generally traffic from social sites like Facebook and
Twitter have at least a 90% bounce rate. Visits from
SlideShare only had a 64% bounce rate.
That means SlideShare users stay on your site longer.
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10. @BrandonHassler
Don’t just display your company’s logo at the end.
Get them to your site!
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11. @BrandonHassler#SMX #12B
http://www.slideshare.net/DrugRehabdotorg/celeb-drugmeltdown8slideshare1

12. @BrandonHassler#SMX #12B
http://www.slideshare.net/SoleraNetworks/how-safe-is-your-social-network

13. @BrandonHassler#SMX #12B
http://www.slideshare.net/AmericanGolf/pinterest-slideshare-23114621

14. @BrandonHassler
Encourage the user to share your slides.
Take advantage of Twitter.
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15. @BrandonHassler#SMX #12B
http://www.slideshare.net/Venafi/evolution-ofcyberattacks
Every cool stat on
this SlideShare had
a Twitter symbol
you could click on to
tweet that stat.

16. @BrandonHassler#SMX #12B
Each Twitter icon will tweet out a unique fact

17. @BrandonHassler#SMX #12B

18. @BrandonHassler
36,000 Repins! That’s an awesome graphic!
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19. @BrandonHassler
And how much traffic came to the site?
Only 3,651 views...
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20. @BrandonHassler
What Infographics Display:
●Specific, industry related information
●A lot of information in one graphic
●Not necessarily the most interesting of content
What Pinterest Wants:
●Great ideas that apply to life/Inspiration
●Steps and instructions
●Graphics that will guide them through life
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21. @BrandonHassler
Instructographics
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22. @BrandonHassler
This DIY brought in
over 210,000 repins!
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23. @BrandonHassler
Size Does Matter
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24. @BrandonHassler
Every instructographic should be at
least 500 px wide and 2,500 px long.
But no longer than 5,000 px.
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25. @BrandonHassler
Hard to read?
Perfect!
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26. @BrandonHassler
Correctly sized graphic...
151,733 views. Much better.
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27. @BrandonHassler
Best time to post on Pinterest?
5 AM & 5 PM Eastern Time
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28. @BrandonHassler
Thank You!
Follow Brandon
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