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THE TOP 25
TAKEAWAYS
“Marketing without design
is lifeless, and design
without marketing is mute.”
- VON R. GLITSCHKA
DOORS
OPENING
SOON
GETTING SEATED
15 minutes till the open
OFFICIAL
START
The Conference Where
Marketing and Creative Meet
Aaron Draplin
TAKEAWAY #1
Need inspiration,
try going “junkin”
Tip: The Motherload is the
World’s Longest Yard Sale
(click here for a post on Aaron’s keynote)
50 Shades of Draplin Selfie’s
(click here for an unadulterated read on Aaron’s roundtable)
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #2
Everything is negotiable, be smart about it
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #3
Find the dead logos and
give them new life
(click here for a post on Aaron’s keynote)
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #4
Use all of the colors in the spectrum
Be curious
TAKEAWAY #5
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #6
We process visuals 60,000 x faster than text
Ekaterina Walter
(click here for a post on Ekaterina’s keynote)
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #7
Real-time marketing is a way of thinking
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #8
Open the kimono
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #9
Find ways to inject humor
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #10
Images tell stories and speak to the heart
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #11
Brand = Identity
Spike Jones
(click here for a post on Spike’s keynote)
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #12
90% of word of mouth
happens offline
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #13
Be fans of your fans
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #14
Stand for something bigger than yourself
TAKEAWAY #15
Delight in your
customers surprise
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #16
Do more of what makes you happy
Johnny Earle
(click here for a post on Johnny’s keynote)
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #17
Strange is good
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #18
Exclusivity should be cultivated
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #19
It’s all about the experience
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #20
Get people talking
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #21
Focus on doing likeable things
Peter
Shankman
(click here for a post on Peter’s keynote)
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #22
Be one level above crap
TAKEAWAY #23
Brevity is important
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #24
Take care of the customer you have…
they’ll bring you the customers you want
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
TAKEAWAY #25
Give customers a reason
to come back
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
THANKS
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
INTERACTIVE
EXHIBITS
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
RECRUITING
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
NETWORKING
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
CREATIVE
EXHIBITS
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
NETWORKING
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
LEAD GEN
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
CREATIVE SHOWCASE
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
25 TAKEAWAYS
www.highfiveconference.com
25 TAKEAWAYS
High Five Conference 2/25 - 2/26
I T W A S A N H O N O R T O S E R V E A S E V E N T
D I R E C T O R F O R T H E 2 0 1 5 H I G H F I V E
CO N F E R E N C E . I WA S P R I V I L E G E D TO S E R V E A S
P A R T O F A C O R E T E A M O F D E D I C A T E D
VO LU N T E E R S F R O M T H E T R I A N G L E A M A . O U R
T E A M B R O U G H T T H E S E CO N D E D I T I O N O F T H E
C O N F E R E N C E T O L I F E . T H I S G R O U P W A S
S T R O N G W I T H T H E R I G H T K I N D O F C R A Z I N E S S :
E VA N C A R R O L L - P R O D U C T I O N
A N N I E P E A R C E - E X H I B I TO R S
C H R I S T I E M O N TA G U E - B R A N D I N G / D E S I G N
T E D S E WA R D - VO LU N T E E R S
K R I S M AT S O N - S P O N S O R S H I P
DA N N Y R O S I N - S P O N S O R S H I P
K A R L S A K A S - A M B A S S A D O R / O U T R E A C H
B R I A N M C D O N A L D - S P E A K E R S
M A RY B E T H M U N Z - CO M M ’ S
G E N E P I N D E R - M A R K E T I N G
C AT H E R I N E LO C K E - P R / CO M M ’ S
S A M F O RT E N B E RY - VO LU N T E E R S
J E N N I F E R W R I G H T - E V E N T S
R E B E C C A H O RTO N - E X P E R I E N C E D E S I G N
L I Z M I L L E R - E X H I B I TO R S
L E A H D O R S E Y - E V E N T S
L A R S B R E DA H L - E V E N T S
S H E R E E D U P O N T - R E G I S T R AT I O N
H U G E T H A N K S A L S O T O O U R P A R T N E R S W H O
H E L P E D U S P U L L O F F A G R E A T E V E N T .
C E N T E R L I N E ( S O C I A L ) , T H E O D AV I S ( P R I N T I N G ) ,
C A P S T R AT ( D E S I G N ) , T H R E E P O S T ( I N T R O V I D EO S ) ,
K R A S H (S P O N S O R V I D EO) , Z I G Z I B I T ( E X H I B I T S ) ,
R U C C I ( F I L M I N G) , S COT T B R O W N M E D I A G R O U P
( S T A G I N G / L I G H T I N G / P R O D U C T I O N ) ,
M O T O R S P O R T S D E S I G N ( E N V I R O N M E N T A L
G R A P H I C S ) , D W P P C ( P H O T O G R A P H Y ) , D O N O VA N
VO ( E M C E E ) , B O LT B I S T R O (O P E N I N G PA RT Y ) A N D
T H E S H E R ATO N R A L E I G H ( H OT E L ) .
- S TA N P H E L P S
S AV E T H E DAT E S
M A R C H 2 -3 , 2 0 1 6
B I G T H A N K S
stan@purplegoldfish.com +1.919.360.4702
MEET
STAN
He is a TEDx speaker, Forbes
contributor, and IBM Futurist
focused on the future of
customer experience, employee
engagement, technology, and
purpose.
Click to book Stan for a keynote or a workshop
stan@purplegoldfish.com
+1.919.360.4702

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High Five Conference 2015 Top 25 Takeaways

  • 2. “Marketing without design is lifeless, and design without marketing is mute.” - VON R. GLITSCHKA
  • 6. Aaron Draplin TAKEAWAY #1 Need inspiration, try going “junkin” Tip: The Motherload is the World’s Longest Yard Sale (click here for a post on Aaron’s keynote)
  • 7. 50 Shades of Draplin Selfie’s (click here for an unadulterated read on Aaron’s roundtable)
  • 8. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #2 Everything is negotiable, be smart about it
  • 9. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #3 Find the dead logos and give them new life (click here for a post on Aaron’s keynote)
  • 10. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #4 Use all of the colors in the spectrum
  • 12. 25 TAKEAWAYS High Five Conference 2/25 - 2/26
  • 13. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #6 We process visuals 60,000 x faster than text Ekaterina Walter (click here for a post on Ekaterina’s keynote)
  • 14. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #7 Real-time marketing is a way of thinking
  • 15. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #8 Open the kimono
  • 16. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #9 Find ways to inject humor
  • 17. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #10 Images tell stories and speak to the heart
  • 18. 25 TAKEAWAYS High Five Conference 2/25 - 2/26
  • 19. 25 TAKEAWAYS High Five Conference 2/25 - 2/26
  • 20. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #11 Brand = Identity Spike Jones (click here for a post on Spike’s keynote)
  • 21. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #12 90% of word of mouth happens offline
  • 22. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #13 Be fans of your fans
  • 23. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #14 Stand for something bigger than yourself
  • 24. TAKEAWAY #15 Delight in your customers surprise
  • 25. 25 TAKEAWAYS High Five Conference 2/25 - 2/26
  • 26. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #16 Do more of what makes you happy Johnny Earle (click here for a post on Johnny’s keynote)
  • 27. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #17 Strange is good
  • 28. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #18 Exclusivity should be cultivated
  • 29. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #19 It’s all about the experience
  • 30. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #20 Get people talking
  • 31. 25 TAKEAWAYS High Five Conference 2/25 - 2/26
  • 32. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #21 Focus on doing likeable things Peter Shankman (click here for a post on Peter’s keynote)
  • 33. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #22 Be one level above crap
  • 35. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #24 Take care of the customer you have… they’ll bring you the customers you want
  • 36. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 TAKEAWAY #25 Give customers a reason to come back
  • 37. 25 TAKEAWAYS High Five Conference 2/25 - 2/26
  • 38. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 THANKS
  • 39. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 INTERACTIVE EXHIBITS
  • 40. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 RECRUITING
  • 41. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 NETWORKING
  • 42. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 CREATIVE EXHIBITS
  • 43. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 NETWORKING
  • 44. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 LEAD GEN
  • 45. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 CREATIVE SHOWCASE
  • 46. 25 TAKEAWAYS High Five Conference 2/25 - 2/26
  • 48. 25 TAKEAWAYS High Five Conference 2/25 - 2/26 I T W A S A N H O N O R T O S E R V E A S E V E N T D I R E C T O R F O R T H E 2 0 1 5 H I G H F I V E CO N F E R E N C E . I WA S P R I V I L E G E D TO S E R V E A S P A R T O F A C O R E T E A M O F D E D I C A T E D VO LU N T E E R S F R O M T H E T R I A N G L E A M A . O U R T E A M B R O U G H T T H E S E CO N D E D I T I O N O F T H E C O N F E R E N C E T O L I F E . T H I S G R O U P W A S S T R O N G W I T H T H E R I G H T K I N D O F C R A Z I N E S S : E VA N C A R R O L L - P R O D U C T I O N A N N I E P E A R C E - E X H I B I TO R S C H R I S T I E M O N TA G U E - B R A N D I N G / D E S I G N T E D S E WA R D - VO LU N T E E R S K R I S M AT S O N - S P O N S O R S H I P DA N N Y R O S I N - S P O N S O R S H I P K A R L S A K A S - A M B A S S A D O R / O U T R E A C H B R I A N M C D O N A L D - S P E A K E R S M A RY B E T H M U N Z - CO M M ’ S G E N E P I N D E R - M A R K E T I N G C AT H E R I N E LO C K E - P R / CO M M ’ S S A M F O RT E N B E RY - VO LU N T E E R S J E N N I F E R W R I G H T - E V E N T S R E B E C C A H O RTO N - E X P E R I E N C E D E S I G N L I Z M I L L E R - E X H I B I TO R S L E A H D O R S E Y - E V E N T S L A R S B R E DA H L - E V E N T S S H E R E E D U P O N T - R E G I S T R AT I O N H U G E T H A N K S A L S O T O O U R P A R T N E R S W H O H E L P E D U S P U L L O F F A G R E A T E V E N T . C E N T E R L I N E ( S O C I A L ) , T H E O D AV I S ( P R I N T I N G ) , C A P S T R AT ( D E S I G N ) , T H R E E P O S T ( I N T R O V I D EO S ) , K R A S H (S P O N S O R V I D EO) , Z I G Z I B I T ( E X H I B I T S ) , R U C C I ( F I L M I N G) , S COT T B R O W N M E D I A G R O U P ( S T A G I N G / L I G H T I N G / P R O D U C T I O N ) , M O T O R S P O R T S D E S I G N ( E N V I R O N M E N T A L G R A P H I C S ) , D W P P C ( P H O T O G R A P H Y ) , D O N O VA N VO ( E M C E E ) , B O LT B I S T R O (O P E N I N G PA RT Y ) A N D T H E S H E R ATO N R A L E I G H ( H OT E L ) . - S TA N P H E L P S S AV E T H E DAT E S M A R C H 2 -3 , 2 0 1 6 B I G T H A N K S
  • 49. stan@purplegoldfish.com +1.919.360.4702 MEET STAN He is a TEDx speaker, Forbes contributor, and IBM Futurist focused on the future of customer experience, employee engagement, technology, and purpose.
  • 50. Click to book Stan for a keynote or a workshop stan@purplegoldfish.com +1.919.360.4702