Stan Phelps is a Forbes Contributor, TEDx Speaker, and Certified Speaking Professional. His keynotes and workshops offered at StanPhelpsSpeaks.com focus on how to create meaningful differentiation to win the hearts of both employees and customers. The benefits are increased loyalty, retention, and referrals. He's the best-selling author of: Purple Goldfish 2.0 - 10 Ways to Attract Raving Customers Green Goldfish 2.0 - 15 Keys to Employee Engagement Golden Goldfish - The Vital Few Blue Goldfish - Using Technology, Data, and Analytics to Drive Both Profits and Prophets Purple Goldfish Service Edition - The 12 Ways Hotels, Restaurants and Airlines Win the Right Customers Red Goldfish - Motivating Sales and Loyalty Through Shared Passion and Purpose Pink Goldfish - Embracing Weirdness and Amplifying Weakness to Differentiate in Business Purple Goldfish Franchise Edition - The Ultimate S.Y.S.T.E.M. for Franchisors and Franchisees Yellow Goldfish - Nine Ways to Increase Happiness in Business to Drive Growth, Productivity and Prosperity Gray Goldfish - Navigating the Gray Areas to Successfully Lead Every Generation Red Goldfish Nonprofit Edition - How the Best Nonprofits Leverage Their Purpose to Increase Engagement Diamond Goldfish - Excel Under Pressure & Thrive in the Game of Business Silver Goldfish - Loud & Clear: 10 Keys to Delivering Memorable Business Presentations Red Goldfish Promo Edition Connect with me at stan@purplegoldfish.com or +1.919.360.4702.