1. Unilever
Presented by:
Ajay Ram K P
M140039MS
Dove Deep Moisture
Body Wash
with NutriumMoisture

2. Segmentation
• Using
o Ordinary Soaps/Shower
Gels.
o Other Body Washes.
o After shower moisturizers.
• Focuses on Women
o Of Age Group 18+
o Using beauty products.
o Of upper-middle class.

3. Targeting
• Women
o Corporate Professionals.
o Beauty Conscious.
o Having dry skin.

4. • “This is Care”
Positioning
• NutriumMoisture® Technology.
• No nasty, greasy feeling.
• Cares for your skin ten layers deep.
• Superior in mildness to Olay, Dial and
Cetaphil.

5. • Product
o Affordable.
o Huge quantity provided.
o Moisturizes skin very well.
o Cleans effectively.
o Improves skin quality with regular
use.
o Rich lather.
o Not a lot of quantity required in a
single use.
o Pleasant smell.
o Sturdy cap, travel friendly
Marketing Mix
• Price
o $5.49 for 22 oz (Rs.340)
o No Penetration Pricing
• Place
o Currently available in US, Canada,
Mexico, Netherlands and South Africa.
o Available in India via online retailers.

6. Marketing Mix
• Promotion
• Challenges • Campaigns • Magazines

7. Marketing Mix
• Promotion
• Social
Media
• Visual
Media

8. Marketing Research
• Primary Data
o Through Survey in
o Social Media
o Shopping Malls
o Telephonic Interview
o Events
o Campaigns.
o Focus Groups: Young to Middle aged women.