This document discusses marketing and sales management. It defines marketing as managing exchange relationships and customer satisfaction. There are three types of marketing: marketplace, marketspace, and meta market. Sales management aims to achieve sales targets through developing sales forces and techniques. It is an important continuous function that generates revenue, jobs, and customer feedback.

1. START - UP
INDIA
ABHISHEK
SHARMA
17PBA003
MBA 3rd

3. MARKETING
&
SALE

4. Presented By:-
ABHISHEK SHARMA
17PBA003
MBA 3rd Sem.

5. MARKETING
• Marketing is the study and management of exchange relationships.
• Marketing is the business process of creating relationships with and
satisfying customers.
• With its focus on the customer, marketing is one of the premier
components of business management.

6. TYPES OF MARKETING
• (1. Market Place ( physical interaction between buyer and seller )
• (2. Market space ( Virtual interface between buyer and seller )
• (3. Meta Market ( buyer and seller meets at one place ( physical or
virtual ) for a specific purpose. i.e. naukri.com

7. SALES
• To achieve sales target by :-
• Development of sales force & coordinating sales activities,
• Development and implement of sales techniques.

8. NATURE OF SALES MANAGMENT
• Pervasive function
• Continues function
• Variety of Jobs ( employment generation) sales manager, sales person, BDE
• Sub part of marketing
• Exchange of Relationship ( Between Buyer and Seller )

9. IMPORTANCE OF SALES MANAGMENT
• Revenue Generation ( only a single dept.. That generate income )
• Variety of Jobs ( employment generation) sales manager, sales person, BDE)
• Reward & Recognition ( bonus, commission, incentives, employ. of the month )
• Improving standard of living of customer.
• Continuous feedback ( from customer & sales staff )