Digital Urbanites @SxSW
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Presentation from "Digital Urbanites: How to Become part of the New Social Capital" at South by Southwest.
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Digital Urbanites @SxSW
- 1. How to Become Part of the New Social Capital digitalurbanite.blackweb20.com Monday, March 16,th - 5:00p.m
- 2. WHO WE ARE James Andrews, Navarrow Wright, Wayne Sutton, Angela Benton, Theda Saniford, VP Co-Founder Social Media Strategist Founder/Publisher CEO Ketchum Interactive GlobalGrind.com SocialWayne.com Black Web 2.0 Theda Dotcom, LLC digitalurbanite.blackweb20.com
- 3. WHAT’S A DIGITAL URBANITE? • NOT racial • May be deemed as “non-influential” • Has Hustle • Uses tools and technology to leverage their hustle • Has wide interests that are reflected in their network • Has Social Capital digitalurbanite.blackweb20.com
- 4. WHAT IS SOCIAL CAPITAL? Social Capital = Content + YOUR Brand + Consistency + YOUR Community Social capital is applying a value to your social network and translating it into SOCIAL CURRENCY. digitalurbanite.blackweb20.com
- 5. HOW DO I FIND OUT HOW MUCH SOCIAL CURRENCY I HAVE? Social Capital * Hustle = Social Currency Social currency less about the $$$ more about the leverage it gives you digitalurbanite.blackweb20.com
- 6. Examples digitalurbanite.blackweb20.com
- 7. QA digitalurbanite.blackweb20.com
- 8. DON’T FORGET TO…. Build your SOCIAL CURRENCY by: Connecting outside your network regardless of influence digitalurbanite.blackweb20.com
- 9. THANK YOU