Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Week 2 Analysis: Building A Professional Network
1. How To Connect To Target List
NETWORKS, PLUGS &
CONNECTIONS
2. TBWA/CHIAT/DAY
DIGITAL KITCHEN
OGILVY & MATHER WEST
RED INTERACTIVE AGENCY
GIANT MEDIA
MUSE COMMUNICATIONS INC
DIGITAL MEDIA
MANAGEMENT
CHRONICLE
SOCIAL PUNCH MARKETING
BEARLY MARKETING
Advertising Social Media/Marketing
TARGET LIST
3. Los Angeles Southwest College
STAR Education
Inhance Digital
AwesomenessTV
SeeDub International
KJLH Radio
Xerox
Kamoni Designs
MCBS @ Full Sail
Spectrum Graduate Community
LRT Music Group, LLC
Full Sail University Networks
Urban Excellence Mastermind
Group
Callywood Nation
ORGANIZATIONS
CURRENT NETWORK
4. 1st Connections
A. Johnson, Assistant, Kamoni
Designs
J. Welch, Owner, College Kids
Apparel
J. Tobar, Sr. Integrated Designer,
Inhance Design
J. Ferrer, Professor, FSU
Z. Zane, Author
J. Lee, Financial Report Analyst,
Nat’l Bank of Arizona
Christine W., SeeDub
G. Johnson, KLJH
T. Peebles, KJLH
T. Lee, Trubian Village
F. Edwards, Publicity 911
F. Williams, TransAmerica/WFG
L. Washington, Xerox
C. Hines, Hines Hospitality
Group
2nd Connections
S. Moore, Strategy, TBWA/Chiat/Day
B. Prendergast, Talent Coordinator,
TBWA/Chiat/Day
E. Wong, Exec. Creative Dir., RED
Interactive Agency
J. Greenwald, VP/HR/Talent
Acquisition, RED Interactive Agency
A. Hogg, Assoc. Dir./HR/Talent
Acquisition, RED Interactive Agency
C. Lee, Assoc. Prod., Digital Kitchen
R. Merriex, Creative Dir., Digital Kitchen
J. Wong, Talent Mgmt., Ogilvy & Mather
M. Lyon, Acct Mgmt Intern, Ogilvy &
Mather
C. Li, Affiliate Acct Exec, Ogilvy &
Mather
M. Aldir, Sr Producer, Ogilvy &
Mather
J. Mayer, VP, Operations, Giant Media
S. Ellis, Integrated Media Sales, Giant
Media
G. Gilliam, Media Director, MUSE
Communications
C. Cathcart, (Past) Media Consultant,
MUSE Communications
D. E. Jordan, Editorial Coordinator,
Digital Media Management
ONLY 1 FULL SAIL
UNIVERSITY CONNECTION!
CONNECTIONS BY DEGREE
5. • KJLH – They are still a warm market for job leads and
network connections
• SeeDub Int’l – It is owned by a professor that I did well
with and could possible get insight to being an
entrepreneur in this field.
• Kamoni Designs – This connect is the closest connection
to the company topping my list.
• Inhance Designs – This one person is connected to many
people in one of the companies I’m interested in working
for.
• Full Sail University – One of the professors that
impacted me the most is connected to one of the
companies on my list and probably more that aren’t.
SPECIFIC CONNECTIONS
6. • Visit KJLH, leave biz cards & then do lunch with
certain employees.
• Reach out to C. Warda via e-mail to catch up and seek
advice.
• Facebook A. Johnson and take a lunch with her or
support one of her fashion events to reconnect.
• Reminisce with J. Tobar and show up on his Facebook
feed before inquiring more about his business.
• Email J. Ferrer a letter of appreciation as a thank you
and a personal invite to graduation.
• Host a mixer and invite local professionals
These strategies are catered to each relationship I have with each different person. Staying present in people’s
lives keeps me at the forefront when jobs come up in random conversation. Regular communication will make
it easier for people to say yes when I ask a favor of them, too. These strategies will restore old relationships
and make way for new ones.
STRATEGY