ADVAM. Partnership: The Key To Driving Unattended EMV in the Transportation and Parking Sector. Presented at Cartes 2014

1. ADVAM
Partnership: The Key To Driving
Unattended EMV in the
Transportation and Parking
Sector
ADVAM
Jose Da Silva (CEO)
Paul Sidwell (Channel Partner Director)

2. ADVAM - Overview
eCommerce
Solutions
Payment
Solutions
Unattended
Solutions
Parking
Solutions

3. Headquarters
Australia, Adelaide
Asia
Hong Kong
UK & EU
London, England
ADVAM

4. Card Present Focus on Unattended EMV

5. Partnership
“everyone moves at the pace of the slowest
member and impacts not only innovation but
access to the system”

6. Unique Challenges in the Unattended space
Environmental Technological
SpeedSecurity Integration
User experienceRemote
Communication
Operational

7. The Unattended Payment Chain - Actors
Cardholder Equipment Unattended
Terminal
PSP
Payment
Service
Provider
Switch AcquirerMerchant

8. EMV Adoption Rates
471m 85%
APAC
EUROPE
LATAM
942m 78%
878m 98%
AUSTRALIA 45m* 85%*

9. The Australian Market- How We Pay
30k+
ATM Terminals
825k+
EFTPOS Terminals
50 million
Credit and debit cards.
17 million
Txns per day
17

10. Australia- The Land of the Car and the Car Park
24%
Growth in distance
travelled
13+ Million
Vehicles
13%
Public transport use
Urban Sprawl
Melbourne 2,500 km2 vs
Greater Paris 2,800 km2

11. EMV – Case Study – Unattended EMV in Parking

12. EMV - Case Study
Merchant POS
Equipment
Supplier
Unattended
Terminal
Supplier
Payment
Service
Provider
Switch Acquirer

15. Brisbane Airport
22 Million
passengers
AUD$71+ million
Car parking revenue
14,000
Parking spaces
AUD$5,000+
Revenue per
car park space
$ $

17. Unattended Terminal Deployment

18. The time, effort and cost
required for planning, testing
and communication of change
should not be underestimated
Accuracy and timeliness of
information is critical to
ensure EMV functionality is
implemented with minimal
impact to the customer
Success Factors
• Planning
• Teamwork
• Clarity
• Testing
• Communication
Success Factors
• Clear and timely
communication
• Accurate information
• Correctly set customer
expectations
EMV- Case Study

19. MasterCard in partnership with ADVAM certified one of the
first EMV terminals in Australia. Regular project calls
ensured close collaboration and information sharing
ADVAM and CBA have taken a proactive stance in regards
to EMV…through thought leadership and education we
have aided merchants to become aware and informed
EMV- Case Study
Success Factors
• Merchant participation
• Support and advice from Schemes
• Sustainable business model for each party

20. Thank You

21. References
Slide 5- Finding new ways to pay, by Andrew Cornell, The Australian Financial Review, p56, 15th October 2010.
Slide 7- EMVCo, Worldwide EMV Card and Terminal Deployment, http://www.emvco.com/about_emvco.aspx?id=202, viewed 20/10/2014
Slide 11- Australian Payments Clearing Association, Cards, http://apca.com.au/about-payments/payments-today/cards, viewed 20/10/2014
Slide 12- “Decline in cash payments” The Changing Way We Pay: Trends in Consumer Payments, Ossolinski, Lam, Emery,
Reserve Bank of Australia, June 2014, pg6
Slide 12- “Increase in card payments” The Changing Way We Pay: Trends in Consumer Payments, Ossolinski, Lam, Emery,
Reserve Bank of Australia, June 2014, pg6
Slide 12- “Increase in card payments primarily by people under 40 ” The Changing Way We Pay: Trends in Consumer Payments, Ossolinski, Lam, Emery,
Reserve Bank of Australia, June 2014, pg17
Slide 12- “Speed is an important factor in choosing contactless payment” The Changing Way We Pay: Trends in Consumer Payments, Ossolinski, Lam, Emery,
Reserve Bank of Australia, June 2014, pg20
Slide 13- “Passenger vehicles in Australia”, ABS, 9309.0 - Motor Vehicle Census, Australia, 31 Jan 2014, http://www.abs.gov.au/ausstats/abs@.nsf/mf/9309.0
viewed 20/10/2014
Slide 13- “Growth in km Australians will drive” Estimating urban traffic and congestion cost trends for Australian cities Working Paper No 71, Bureau of
Transport and Regional Economics, 2007 pg 84
Slide 13- “% of Adults who used public transport” ,ABS, Australian Social Trends, 2008,
http://www.ausstats.abs.gov.au/ausstats/subscriber.nsf/0/4028BBADB558AFFCCA25748E0012AEEF/$File/41020_2008_23.pdf pg 3
Slide 17- Airport monitoring report 2012-13, ACCC, April 2014,
https://www.accc.gov.au/publications/airport-monitoring-reports/airport-monitoring-report-2012-13, viewed 20/10/2014