In this presentation for Datacenter Forum 2016, Dieter Will reveals how Northern Europe's off-shore data centers have what it takes to win major customers from the south.

1. Drawing Customers North …
Discover How Off-Shore Nordic Data Centers
Can Bring Big Business to Scandinavia
Datacenter Forum, Helsinki, 2016
ADVA Optical Network SE

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The Beauty of the North
• Video ADM card
• IRT test report
• Close cooperation with customer
• Strong market presence
• Dedicated GBD support
Cost Operations
Finland<0.07 € / kwh
Europe holds the
largest share of
investments
$10.4 billion / 31%
Source: Analyses Mason, Boston Consulting Group.
Investments

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Where Big Is Located
Public Data CentersGAFAM - Top 5 Data Center Operators
€3.3 billion investment in the Nordics
Source: Telegeography

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Size Will Not Be Everything
• Poland, Germany, Switzerland
• 118 main nodes
• 46 ILAs
• 10G / 100G / 400G services
• native video transport services
Public Cloud Usage
Four Trends in the Data Center Market
Outsourcing including customization will be 2nd largest
part of the data center market by 2020

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Why Bigger Isn’t Always Better
• Customized hosting, colocation, hybrid and out-sourcing offerings
• Support of legacy IT workflows (synchronous data mirroring, MF / server cluster)
• Twin data center architecture (less than 200km apart)
• Preference to use customer-specific technology
• Tendency to implement encryption with in-house key management
• Flexibility to implement customer-specific policies and governmental regulations
• Secure data center access
• Support of secure connectivity to customer HQ and main sites
• Support of secure connectivity to customer branch offices
Encryption as a Service as an overall part of service offerings

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Data Center Applications

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Storage
“One” Storage Area Network (SAN)
Server
BackupStorage
LAN(TCP/IP)
FC Switch
SAN
ServerRoom
• Storage separate from server
• “One” SAN architecture
• Typical HW disks:
 EMC²
 IBM
 Hitachi
 HP
• FC switches/directors:
 Brocade
 Cisco
• SAN specific protocols
 4G/8G/10G/16G FC
 iSCSI

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Disaster Recovery
“One” SAN Across Two Locations
Server
Storage
LAN(TCP/IP)
FC Switch
SAN
BackupSite
MainSite

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Business Continuity
“One” SAN and Redundant Servers Across Two Locations
Server
BackupStorage
LAN(TCP/IP)
FC Switch
SAN
MainSite
BackupSite

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Drawing Customers North

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Drawing Customers North
• Benefits of the Nordics
 Lowest cost of data center operation
 Highly skilled employees (IT and data center)
 Political stability and international trust
 Green IT fueled by renewable and reuse of energy
 Competitive telecom network infrastructure
• Data center architecture
 Tier 3+ data center type
 Twin data center architecture
 Meet me rooms
• Legacy IT
 Disaster recovery (twin data centers <200km)
 Business continuity (twin data centers <100km)
• Differentiators
 Legacy IT support
 Secure and scalable connectivity
 Free “shuttle bus” to off-shore data centers
Helsinki
Amsterdam
Frankfurt
Stockholm
CLine
Baltic Highway
Others

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Summary

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Summary
• Service portfolio
• Architecture
• Data center type
• Latency
• Security
• Bandwidth
• Meet-me rooms
• Service bundling as the key differentiator

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ADVA Optical Networking’s Solution
• Scalable bandwidth
• Secure connectivity
• Real-time
programmability
ADVA Optical Networking’s Fiber Service Platform
- secure, scalable and programmable connectivity for all users

15. Thank You
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