2. The films primary audience for this is around females aged
around 15 – 25. This is because of the movie being an all
female cast which appeals to them as well as appealing even
more to strong, independent girls, with Juno for example
compared to the stereotypical, scared, screaming girl. The socio-
economic group for this is E because women this age generally
lead a life at home and sometimes provided by their parents
with money. Also, they’re normally studying at college or
university.
PRIMARY
4. People who love horror consist of both male and females and
generally around the age of 16 – 40. Within this genre are a lot
of sub-genres are contained that horror fans would specifically
watch and in The Descent’s case, people of the survival horror
sub-genre would be attracted more towards this. The socio-
economic grouping would be more towards the E, D C1 and C2
because they’re typically referred to as slobs or are people of
the gothic culture. It can also include a general audience like
drivers, office workers, teachers and virtually anybody else who
are looking for a scare.
SECONDARY
6. The additional audience are centered towards the people aged
around 18 – 30 because of the fitness and healthy life that has
to be lead. The additional also include both male and female
genders. It may also not include kids because of the extreme
sports. This ties into The Descent because it contains a lot of
adventuring and sports in which the people can relate to early
on in the film like the canoeing, rock climbing and trekking.
Socio-economic grouping is around the C1 or C2 because
extreme sports are taken up as jobs and also the expensive
amount of gear required to do these.
ADDITIONAL
