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Matching the right EP
Become an Expert
How to plan efficiently
Common
mistakes.
We use the channels which are
planned for us every year, without
understanding what the strategy
needs
We do not come up with new
channels if need for specific
strategies
We try to implement strategies
without connecting it to the
exchange timeline
We do not reach all of our audiences
We spread the same message to our
all our audiences
We spread the wrong message to via
the wrong channel
#ThinkAheadActNow #GreeceSpeakUp
Why?
We need plan how to
bring strategies from
the MC to LC level!
#ThinkAheadActNow #GreeceSpeakUp
Session Objectives
I understand how to
plan implementation
activities for projects to
grow programs
(involving FO and BO)
The Steps.
1. Decide
your
targets
audiences
2. Define the
channels you
need per
target
audience
How to build an implementation plan.
3. Define the
key messages
for that
audience/per
channel if
needed
4. Cross check
the channels to
prioritize
messages &
check timeline
for
implementation
Progr
am
Cluster
1&2
Strategy 1
& KPI
Strategy 2
& KPI
Strategy 3
& KPI
Cluster
1
All
clusters
Activitie
s
Resp
The Output
Implementation
plan
Activitie
s
Resp
Implementation
plan
Activitie
s
Resp
Implementation
plan
Exchange
Project(s)
Exchange
Project(s)
Exchange
Project(s)
The Output
#ThinkAheadActNow #GreeceSpeakUp
 With who do you need to implement this
strategy?
 Connect this directly to the clusters from
the growth model
 Think of MC, LC VPs (FOBO), members,
Boards, externals etc
Target Audience
#ThinkAheadActNow #GreeceSpeakUp
NOTE
With deciding which
audience you need to
reach,
take into account your
growth model &
clusters!
#ThinkAheadActNow #GreeceSpeakUp
 What is the timeline of implementation for this
strategy? Which channels are available?
 Connect the channels to the audiences
 Understand what the channel can be used for
(which message)
 Come up with new channels or adjust current
ones if needed!
Channels
#ThinkAheadActNow #GreeceSpeakUp
Internal Comms
#ThinkAheadActNow #GreeceSpeakUp
 Create key messages for every
audience!
 Customize for different channels
if needed
 Not every audience needs to get
the same message!!
Message
#ThinkAheadActNow #GreeceSpeakUp
 Yay! You know how you want to implement your
strategies!
 Now you need to take a look at the channels… are
you overloading them?
 You cannot send too many messages in one
channel!
 Is the timeline supporting the strategy
implementation?
Channel Check
How to plan efficiently
Let’s Make it Happen!
#ThinkAheadActNow #GreeceSpeakUp
Thank You!

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How to plan efficiently

Editor's Notes

  1. Ask them… why they think? What is their experience with implementation planning? Explain that only since the last one or two years in AIESEC we have become aware of the importance of planning of implementation activties
  2. Go into common mistakes first to illustrate how we are making these mistakes. The examples following should be familiar for them. You can give examples from your own experience.
  3. Session objectives
  4. Explain four steps
  5. Recap of the output, so they understand and when they do the exercise they can start working towards this.
  6. Give more time to improve based on feedback, add KPIs and MoS.
  7. Give more time to improve based on feedback, add KPIs and MoS.
  8. Give more time to improve based on feedback, add KPIs and MoS.
  9. Give more time to improve based on feedback, add KPIs and MoS.
  10. Give more time to improve based on feedback, add KPIs and MoS.
  11. Example of the AI Plan, what kind of projects we came up with. We have the ‘clusters or tiers’ within the projects. We have strategic acitvities & implementation activities..