APLS-iGV product session

1. How to be a
Product Leader?

2. my role as LCP?
framing a comprehensive conversation that
stimulate progress through experimentation and
continuous improvement, constantly!

4. Goal Target Channel Topic Internal
Process Customer
Talent
Finance
SIMPLE FRAMEWORK

5. Goal Target Channel Topic Internal
Process Customer
Talent
Finance
question the process
focus on the goals,
Return on investment
productivity, retention, # membership
# sign ups
% conversion NPS

6. Goal Target Channel Topic Internal
Process Customer
Talent
Finance
SIMPLE FRAMEWORK
for ICX, do this twice.
For enabler & customer.

7. let’s take an example

8. JAN . FEB . MAR . APR . MAY . JUN . JUL . AUG . SEPT . OCT . NOV . DEC
Open ApplyAcceptedApprovedrealized completed
Don’t know how to make it happen? Do BACKWARD PLANNING!
how long?
how many
converts?
how long?
how many
converts?
how long?
how many
converts?
Goal
Targ
et
Chan
nel
Topic
100 oGV

9. Product Goal
What is your goal for the product?
What is your MoI? (SDGs)
What are the concrete impact that I want to see in my society?
How do you break it down monthly?
Do I make reasonable timely goal based on supply & demand?
How do I analyze my LC DAAL and hack into global market place?

10. Target
Who will be your customer/enabler/key partners segment on
different timeline?
Why do they need you to do their jobs (pain and gain)?
How will you embed SDG in attraction strategies?

11. Channel
What are the channels that you use to reach your
customer/enabler/key partner?
How do you know that your channel is reaching your desired
customer/enabler/key partner?
Are you sure that your channel is the best channel?

12. TopicDo you need to adjust your value proposition?
How do we capitalise from SDGs for value proposition?
What topic/content do you need to tailor for different channel in
order to attract specific target?
How do you need to package it for different customer
segment?

13. Open Apply Accepted Approved RE completed
ATTR CONSIDERATION
nternal Process

15. Current state for AP
sign up - accepted
GT
GV 10++ days
15++ days
what complicated
process that our
customer need to go
through even before
receiving our leadership
development service?sign up - accepted
++ not recorded on EXPA because we’re
not fully open platform yet

16. Current state for AP
GT
GV accepted - approved
accepted - approved
16 days
23 days
what hinders our
customer to take
faster decision?

17. Open Apply Accepted Approved realised completed
value delivery
brand advocacy
Customer

20. Goals of SDG understanding at IPS:
- Understand the SDG that their project is working on
- Know how they can contribute to the goal
- Know how to create more awareness
- Set goals towards how to contribute to the SDGs
Minimum understanding touch-points at IPS:
1) Deliver SDG Understanding session during IPS.
2) Incentivise your trainees to become SDG Ambassadors with project’s
stakeholders and community.
3) Trainee takes Understanding Survey
Understanding

21. IPS (Global Standard)

22. • Do my members understand SDGs enough to be able to facilitate the right
Customer Experience?
• How can I start to have a conversation of culture for my entity and really drive
it down to concrete activities?
• How can I develop the ability to deliver it constantly?
• How can I be essential while being progressive at the same time daily?
• How can we create the culture of story-telling for our customer?
• How do you track S&S?
Customer

23. GET KEEP DEVELOP
•Are you recruiting
the right people?
What is the amount?
•Are you providing
them the right
experience with
Team Standards?
•Are you developing
the right competencies
within your
membership to
achieve?
Talent

24. Finance
What investment you need to make in order for you:
- to further optimize your resources?
- to further optimize your process?
- to improve client’s experience and product offer?
How do you calculate return of investment?
What is your cost structure of capital to run operation?
Is financial goal of sales areas are being met every month?