Race to Reality: The Next Billion-People Market Opportunity
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On September 3rd, 2016 at IFA Berlin, Mark Papermaster, Chief Technology Officer AMD provided unique insights into the new era of Virtual Reality: "Race to Reality - The Next Billion-People Market Opportunity”.
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Race to Reality: The Next Billion-People Market Opportunity
- 1. RACE TO REALITY THE NEXT BILLION-PEOPLE MARKET OPPORTUNITY Mark Papermaster Senior Vice President and Chief Technology Officer
- 3. CHANGING THE WAY THE WORLD COMMUNICATES, LEARNS & EXPERIENCES NEXT INFLECTION POINT AUDIO VISUAL INTERACTIVE PORTABLE
- 5. WELCOME TO THE IMMERSIVE COMPUTING ERA
- 7. CONTEXT AWARE GRAPHICS & COMPUTE ADVANCES AFFORDABLE HEADSETS APP & CONTENT ECOSYSTEM
- 8. PC MONITOR VR HEADSET Immersive 2D Displays Physically Based Rendering EYE EXPERIENCE Full PresencePhotorealism in VR 100s of GFLOPS Immersive Computing Today 10s of TFLOPS 1000 TFLOPSHD 2X HD 64X HD
- 9. THE PATH TO TRUE VIRTUAL PRESENCE
- 13. VR | UNDERSTANDING THE ECOSYSTEM & SUPPORT Roy Taylor Corporate Vice President Alliances and Content
- 14. EMPOWER THE CREATORS OUR PASSION
- 15. VR CHANGES EVERYTHING BECAUSE IT CHANGES OUR PERSPECTIVE. 121 YEARS OF LOOKING THROUGH A WINDOW. WE ARE NOW ABLE TO STEP THROUGH IT.
- 16. VR CONTENT THREE MAJOR TRENDS GAMES VRaaS VR as a Service VR Experiences VRE
- 19. SOCIAL VR
- 20. STITCHING
- 21. 4-24 CAMERAS, 4K TO VR HEADSETS AND MOBILE DEVICES REAL-TIME 360 VIDEO STITCHING SOLUTION ENABLED BY DIRECT GMA
- 22. SOLOMON ROGERS CEO REWIND STUDIOS
- 23. SOLOMON ROGERS CEO REWIND STUDIOS
- 25. Image produced with the permissionof Daniel Buck RENDERING
- 30. DEVELOPER KITS AVAILABLE NOW SSG EDITING THE BEAUTIFUL
- 31. 0.85 GB/s @ 17 FPS 4.59 GB/s @ 92 FPS 5X+ FASTER WITHOUT RADEON PRO SSG WITH RADEON PRO SSG 8K CONTENT FOR TOMORROW’S VR HEADSETS
- 32. Siri Abrahamson Director of Business Development AP Content Services International Darrell Allen Video Graphics Editor AP Interactive
- 34. 2017 6M 1.5M 2.7M 50k 2016 3M 1M 750k 50k Tethered with Controllers Headsets without Controllers Smartphone Based SOURCE: JON PEDDIE RESEARCH
- 35. AAA CONTENT CHALLENGE Battlefield 4 Estimated Production Cost $100M, or approximately $833K Per Minute Sold 10M+ Units
- 36. AAA CONTENT CHALLENGE The Martian Estimated Production Cost $108M, or approximately $770K Per Minute 63M Tickets Sold
- 37. VR FOR ALL
- 38. THE DESKTOP PC FOR VR €699 WITH RX 480 RADEON™ RX 480: HTC & OCULUS RECOMMENDED
- 40. LOCATION BASED VR GROWING THE VR ECOSYSTEM GAMES-VRaaS-VRE FORM FACTORS VR CAFES CREATORS VR INDUSTRIES EDUCATIONENTERTAINMENTGAMING VISUALIZATIONDESIGN MEDICINE JOURNALISM RETAIL
- 41. 0 200 400 600 800 1,000 1,200 IMMERSIVE ERA Accelerated by Advanced Visualization & Compute Source: AMD 1995 1998 2001 2004 2007 2010 2013 2016 2019 2022 2025 MillionofUnits PC + Web Browser Era Smartphone + Apps Era
- 43. FOOTNOTES Slide 60, Radeon Pro SSG demo: System 1: w/out Radeon Pro SSG, CPU: i7 4790K, RAM: 16GB DDR3 1600Mhz, Motherboard: Gigabyte GA-Z97X- Gaming5, PSU: 1200W, GPU: Radeon R9 Nano, SSD (OS): Samsung 850 Evo 250GB, SSD2 (demo content) - M.2 Samsung 950 Pro 512GB, GPU driver: 16.30.2010-160629n- 304071E, Video Player: AMD LiquidFlashPlayer - internal app, Demo Content - Raw 8K Video file, OS: Win 10 64bit. System 2: w/ Radeon Pro SSG, CPU: i7 4790K, RAM: 16GB DDR3 1600Mhz, Motherboard: Gigabyte GA-Z97X- Gaming5, PSU: 1200W, GPU: RadeonPro SSG, SSD (OS): Samsung 850 Evo 250GB, GPU driver: 16.30.2010-160629n- 304071E, Video Player: AMD LiquidFlashPlayer - internal app, Demo Content - Raw 8K Video file, OS: Win 10 64bit. System with Radeon Pro SSG scores 0.85 GB/s @ 17 fps. System with Radeon Pro SSG scores 4.59 GB/s @ 92 fps, more than 5X that of the system without Radeon Pro SSG.
- 44. ATTRIBUTION & DISCLAIMER Battlefield4 images and logos © 2015 Electronic Arts Inc. Battlefield, battlefield 4 and the DICE logo are trademarks of EA Digital IllusionsCE AB. EA and the EA logo are trademarks of Electronic Arts, Inc. Eagle Flightimages and logos courtesy of Ubisoft Entertainment. DISCLAIMER The informationcontained herein is for informational purposes only,and is subject to change without notice. While every precaution has been taken in the preparation of this document, it may contain technical inaccuracies, omissions and typographicalerrors, and AMD is under no obligation to update or otherwise correct this information. Advanced Micro Devices, Inc. makes no representations or warranties with respect to the accuracy or completeness of the contents of this document, and assumes no liability of any kind, includingthe implied warranties of noninfringement,merchantability or fitness for particular purposes, with respect to the operation or use of AMD hardware, software or other products described herein. No license, includingimplied or arising by estoppel, to any intellectual property rights is granted by this document. Terms and limitations applicable to the purchase or use of AMD’s products are as set forth in a signed agreement between the parties or in AMD's Standard Terms and Conditions of Sale. Use of third party marks / products is for informational purposes only and no endorsement of or by AMD is intended or implied. ©2016Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, LiquidVR, Radeon, and combinations thereof are trademarks of Advanced Micro Devices, Inc. Other product names used in this publicationare for identification purposes only and may be trademarks of their respective companies.