Use your smartphone or tablet to interact with this eGuide! See page 8 for details

1. 1
Boost Sales with
3D Interactive
Direct Mail
Use your smartphone or tablet
to interact with this eGuide!
See page 8 for details.
Scan with your TrifectAR app

2. 2
Mobile technology is changing the
way we experience and interact with the world
around us. It is changing the way we get
directions, listen to music, keep in touch with
friends and stay informed on the latest news.
However, most importantly for businesses it is
changing the way we shop and interact with
brands.
Today, consumers expect mobile friendly
brand interactions, and some exclusively
use mobile devices to purchase products
or services. Therefore, marketers must have
a strategy to meet this shifting consumer
demand. One way is to grab a prospects
attention with a physical touch point (direct
mail), and then immerse them in an interactive
digital experience with Augmented Reality.
Emerging Technology

3. 3
What is Augmented Reality (AR)?
AR brings printed pages to life by
enhancing them with interactive 3D content to give
consumers a personalized experience that expands
beyond the borders of a printed mail piece.
It allows prospects and customers to access vast
amounts of information at their fingertips, including:
n Videos, slideshows, animations, or other 3D
content to showcase your product or service
n Key benefits of your product or service
n Pricing, payment options and discount offers
n Nearby locations and contact information
n Product or service specifications and
customization options
n Company, brand, and team information

4. 4
How does AR Work?
AR uses the latest techniques in 3D
modeling, live streaming video, and computer
animation to integrate digital marketing
technology with traditional direct mail.
It allows anyone with a
smartphone or tablet to transform a
2D printed mail piece into a 3D experience
by simply downloading an app and pointing
their camera at the mail piece. Consumers
align their device with a graphic element on
the piece to trigger an interactive overlay that
jumps out at them.
AR brings a whole new dimension
to the customer experience by moving them
from a static piece and engages them with a
live, interactive, and personalized experience.

5. 5
11% of high school
and college students
have used an AR app
Why Add AR to Direct Mail?
Although the use of this technology in direct marketing is relatively new, it’s
clear that AR is gaining popularity. Now is the perfect time to add this innovative
technology to your direct mail and take advantage of this rapidly growing
opportunity.
The innovative technology is accelerating
quickly from the early adopting gaming
segment to becoming an integral part of
the consumer buying process. Here are just
a few statistics that illustrate the enormous
market potential of AR:
30% of mobile
subscribers will use
AR once a week
The AR market is
predicted to grow
from 60 million
users to nearly
200 million
with 3 years
$600,
000,
000,
000
AR
technology
revenue is
expected
to be
$600 billion
this year
2.5 billion AR apps
will be downloaded
onto smartphones
and tablets within
2 years
Consumers are
135%
more likely to
buy after viewing
an AR-enhanced
version of a
product

6. 6
Enhancing direct mail pieces with AR dramatically increases response rates. In fact, campaigns with AR have
routinely received a 34% interaction rate! Here are a few additional benefits of incorporating AR into direct
What is the Value of Using
AR with Direct Mail?

7. 7
4 Ways to Integrate AR
into your Direct Mail
1. AR Video
2. Interactive/Complex 3D Objects
3. 3D Objects
4. AR Photo Gallery or Slideshow
Check out this video
to see AR in action!
www.MailAMG.com/Media-Kit/AR

8. 8
See for Yourself…
STEP 1: Download the free TrifectAR app.
STEP 2: Open the app and point your device’s camera at
the scannable icon on the right. Fill your screen
with the target image.
STEP 3: Tap the logo in the middle of your screen. A
blue progress bar will appear at the top of your
device. Wait a few seconds and watch the 3D
experience!
Note: You may have to
clear your cache or restart
your app between testing
experiences.
Look for this
interactive
icon on the
following
pages
TrifectAR
WITH YOUR TRIFECTAR APP

9. 9
1.
AR Video
A video can be displayed on the surface
of the mailer, making the piece “come alive”
right before your eyes! Users can also select
between multiple videos through a virtual menu
screen on the mailer and everything can be
linked to specified web pages.
Your custom one-on-one sales presentation
is said perfectly every time to every mail
recipient!
Try Me!
TrifectAR
WITH YOUR TRIFECTAR APP
For best results, fill your
mobile device’s screen
with the logo. Once in
focus, tap your screen.

10. 10
2.
Interactive/
Complex
3D Objects
Complex three-dimensional
objects can be programmed with full
user interactivity!
For example, this feature might allow
users to pick a color or trim level for
a 3D car and “build” the exact model
they want, right on top of the mailer.
Another option would be to allow the
hood of a 3D car to be opened and
the engine pulled out for a better view,
or the roof peeled off to see the seat
configuration—all in 3D space above
the mailer—and all linkable to web
pages.
TrifectAR
TrifectAR
H YOUR TRIFECTAR APP
WITH YOUR TRIFECTAR APP
Try Me!
For best results, fill your
mobile device’s screen
with the logo. Once in
focus, tap your screen.

11. 11
3.
3D Objects
A 3D object can be created
and attached to the mailer, appearing
to sit on top! This might be a product
sitting above the mailer, allowing users
to get a full view of the product from
all angles. Swipe transitions allow
users to see multiple 3D objects in one
mailer—all linkable to landing pages that
capture customer information and sets
appointments.
TrifectAR
Tri
TrifectAR
WITH YOUR TRIFECTAR APP
WITH YOUR TRIFECTAR APP
WITH YOUR T
Try Me!
For best results, fill your
mobile device’s screen
with the logo. Once in
focus, tap your screen.

12. 12
4.
AR Photo Gallery or
Slideshow
A multi-page slideshow or photo gallery
can be displayed right on the mailer. The
slideshow is fitted to the exact size of the mailer,
making it appear to be an interactive screen.
Users can swipe their mobile device to move
between images and each image can be linked
to a web page, allowing users to tap for more
info.
Showcase your best deals and
inventory! Each image can be linked to
additional information found on your site.
TrifectAR
TrifectAR
TrifectAR
TrifectAR
WITH YOUR TRIFECTAR APP
WITH YOUR TRIFECTAR APP
WITH YOUR TRIFECTAR APP
WITH YOUR TRIFECTAR APP
Try Me!
For best results, fill your
mobile device’s screen
with the logo. Once in
focus, tap your screen.

13. 13
About Allegiant
Marketing Group (AMG)
AMG is committed to providing you
with the latest advances in digital mail technology
to significantly increase your sales revenues and
maximize your return on investment.
AMG works as an extension of your
business. While you focus on running your business,
we operate in the background:
n Providing you with the best lists possible,
n Leveraging our extensive knowledge of USPS
regulations to get you the biggest impact for the
lowest price,
n Printing your piece to your specifications, and
n Mailing your piece with quality control and on
time.
MailAMG.com n 800-648-3107 n SalesTeam@MailAMG.com
Scan with
Your TRIFECTAR
App!