The document presents a creative brief for an advertising campaign for an adhesive remover called Take Easy. The campaign aims to convince customers that Take Easy is the only product that can easily dissolve even the strongest adhesives. The target audience is women aged 23-45, as they often face the problem of sticky adhesives. The creative strategy involves emotional and humorous appeals through dramatization, slice of life scenes, and factual information showing how Take Easy dissolves stickiness in seconds. Sample print, online, and storyboard ads are presented to communicate the message that Take Easy is the ultimate easy-to-use adhesive remover.

1. By: A M Jyothi
Roll No: 140704003
Group: PGDCC

2. Introduction
 Take Easy is an adhesive remover (a strong
solution kind), which has got a very good quality
of removing the sticky nature of any kind of
strongest adhesive.

3. Creative Brief
 Basic Problem the advertising is addressing to:
The rigid structure of the sticky nature of adhesives is so high that
there are possibilities of skin departing out when two fingers get
sticked.
 Ad & Communication Objectives:
To convince the customer that there is finally one product which
gives solution to the basic problem mentioned above.
 Target Audience:
Women & Children: Women 23-45 age group ie., both housewives
& working women, as its their quickness due to the advertisement
they become aware of this production, which makes them to think
of this product when they face the problem as stated in the print ad,
online ad or in the story board of the TV ad, as women are being
approached by every sufferer of the problem stated.
 Major Selling Idea / USP:
It’s the easiest adhesive remover, which dissolves the stickyness in
seconds.
 Tag Line: “Go easy with - Take Easy”.

4. Creative Brief
 Creative Strategy:
Campaign Theme: An ultimate adhesive remover.
Appeal: Emotional & Humour.
Execution Tech. used: Creative execution in this advertising
campaign is presented in the following ways:
(a) Straight sell or factual message
(b) Scientific / Technical Evidence provided when the solution
dissolves the sticky nature of any strongest adhesive.
(c) Dramatization
(d) Slice Of Life &
(e) Humour
Note: Slides 5,6,7 & 8 are few of the Print ad’s & Slide 9 is the
online print ad & TV Ad ( Story Board for the same has been
completed and will be submitted today before evening 5:00pm) .

5. Looking for an ultimate
easy adhesive
remover ?
Go Easy with Take Easy
Print Ad

6. Pint Ad

7. For more details: Please visit www.takeeasy.co
Print Ad

8. The ultimate adhesive remover………..Take
Print Ad

9. Click here to unstick the person from the
chair
Oh No !!!
How to get
unsticked
now?
Looking for an ultimate
easy adhesive remover
?
Go Easy with Take
Easy
Online Print
Ad

10. Thank You !!!