2. .
Brand owners are used to controlling the way trademarks
.
are used, and when you create an online community, you
give up this control.
www.ana.net
Source: Deborah A. Wilcox, Baker Hostetler, The Advertiser 10/07
3. A brand is a living entity - and it is enriched or undermined
.
cumulatively over time, the product of a thousand small
gestures.
www.ana.net
Source: Michael Eisner, CEO Disney
4. You can say the right thing about a product, and nobody will
.
listen. You’ve got to say it in such a way that people feel it in
their gut. Because if they don’t feel it, nothing will happen.
www.ana.net
Source: Bill Bernbach
5. We don’t have a good language to talk about this kind of thing. In
most people’s vocabularies, design. means veneer. ... But to me,
nothing could be further from the meaning of design. Design is
the fundamental soul of a man-made creation.
Source: Steve Jobs www.ana.net
6. It has always seemed to me that your brand is formed
.
primarily, not by what your company says about itself, but
what the company does.
www.ana.net
Source: Jeff Bezos
7. A great brand is a story
that’s never completely
told.
Source: Scott Bedbury www.ana.net
8. One of the biggest responsibilities of management is to look
after the corporate DNA.
Source: Andrew Rolfe, CEO, Pret A Manger www.ana.net
