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We don’t just help you see the future.
We’ll help you build it.
Private & in confidence © 2018 Industrie&Co
Christian Raquel - Director of Engineering
16th of September 2020
API Value Chain - Identifying and developing
business assets that deliver the most value
© 2020 Industrie&Co 2
What is an API Value Chain?
API Value Chain defines from end-to-end the process of
delivering APIs, key activities and the active players.
© 2020 Industrie&Co 3
The value of the business asset
determines the success of the API.
4
Business assets selection is driven by
business drivers
© 2020 Industrie&Co 5
Business Assets
Information Services Products
6
The value of the business asset determines
the success of the API
© 2020 Industrie&Co 7
API delivers value
Customers Partners Business Owner
© 2020 Industrie&Co 8
Business
Value
Business Assets
© 2020 Industrie&Co 9
API Value Chain
Business Asset
API Team
API
Developer
Application End User
© 2020 Industrie&Co 10
The Actors
Business Owner
API Developers
API Providers
End Users
Private & in confidence © 2018 Industrie&Co
Success of end users drive
the success of the APIs
11
Key Takeaways
• Plan for the right business asset to use in
your API
• Understand your target audience and what
value they will get from your API
• Know your business drivers
Questions?

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apidays LIVE Australia - API Value Chain by Christian Raquel

  • 1. We don’t just help you see the future. We’ll help you build it. Private & in confidence © 2018 Industrie&Co Christian Raquel - Director of Engineering 16th of September 2020 API Value Chain - Identifying and developing business assets that deliver the most value
  • 2. © 2020 Industrie&Co 2 What is an API Value Chain? API Value Chain defines from end-to-end the process of delivering APIs, key activities and the active players.
  • 3. © 2020 Industrie&Co 3 The value of the business asset determines the success of the API.
  • 4. 4 Business assets selection is driven by business drivers
  • 5. © 2020 Industrie&Co 5 Business Assets Information Services Products
  • 6. 6 The value of the business asset determines the success of the API
  • 7. © 2020 Industrie&Co 7 API delivers value Customers Partners Business Owner
  • 8. © 2020 Industrie&Co 8 Business Value Business Assets
  • 9. © 2020 Industrie&Co 9 API Value Chain Business Asset API Team API Developer Application End User
  • 10. © 2020 Industrie&Co 10 The Actors Business Owner API Developers API Providers End Users
  • 11. Private & in confidence © 2018 Industrie&Co Success of end users drive the success of the APIs 11
  • 12. Key Takeaways • Plan for the right business asset to use in your API • Understand your target audience and what value they will get from your API • Know your business drivers