apidays LIVE Helsinki & North 2021 - APIs, Platforms, And Ecosystems - Transforming Industries And Experiences March 15 & 16, 2021 Rethinking API strategies: why extending an API platform with a digital integration hub is a decision to make in 2021 Asmo Urpilainen, Chief Product Officer at Frends by HiQ

1. API Days 2021
Asmo Urpilainen
CPO, Frends by HiQ
asmo.urpilainen@hiq.fi
+358 50 449 3012

2. frends?
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frends...

3. about API Mgmt?
API Mgmt Digital Integration Hub
Rather than just securing and monitoring API’s, build a digital
integration hub to serve data and business functionalities to
front end systems and apps even if you have legacy systems.

4. with pure API Mgmt?
Traditional approaches to API Management can’t accommodate gradual modernization
strategies of older systems because the systems and API’s are tightly coupled.
Take an example where many of your digital applications are each accessing multiple systems
of record, all calling the APIs directly or through an API Management solution in order to access
the data.
Modernizing or changing even one system means you have to change the five digital
applications all at once.
This will require a lot of work, slowing down development and increasing the risk of error.

5. will help you to:
• Improve slow response times experienced by customers
• Enables “always-on” services even with legacy systems and service breaks
• Scales automatically to address peak performance requirements
• Ensure high concurrency does not create issues
• Replicate data across sites and regions in real-time
• Accelerate data ingestion and processing times
• Makes the solution compatible with hybrid and multicloud architectures
• Deploy new applications and services quickly and efficiently

6. frends as a Digital Integration Hub
API Gateway
API & Integration Runtime
Systems and Data
API Management & API Gateway
Ground Public Cloud
Data Storage
Datapump
Datapump
APIs in Agent
APIs in Agent APIs in Agent
APIs in Agent
Shared Data Storage

7. frends as a Digital Integration Hub
API’s to expose and
serve data to consumers
Datapump to keep
data up to date
Data Storage

8. DIH Showcase: Levi.ski Mobile App
Levi.ski integrated data sources via frends:

9. Data Storage
IoT Data
User
Clicks frends
DIH
Levi.ski
Mobile
App
frends
DIH
Technoalpin
Snowguns

10. DIH Showcase: Levi.ski Mobile App
API Management & API Gateway
CRM
Data Storage
Datapump
Containerized Agent API’s
IoT & Open Data
Datapump
Webshops & PoS
Datapump
Loyalty Program
Datapump
3rd Party IAM

11. Thank You!
Thank you,
Asmo Urpilainen
CPO, Frends
asmo.urpilainen@hiq.fi
+358 50 449 3012
Additional Information:
https://frends.com/
sales@frends.com