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apidays LIVE JAKARTA - The modern digital with API Economy Ecosystems by Harin Honestyandi Parandika

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apidays LIVE JAKARTA - Connecting the Digital Stack
The modern digital with API Economy Ecosystems
Harin Honestyandi Parandika, Microservice and Middleware Designer, XL Axiata

Published in: Technology
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apidays LIVE JAKARTA - The modern digital with API Economy Ecosystems by Harin Honestyandi Parandika

  1. 1. The Modern Digital with API Economy Ecosystem Harin Honestyandi Parandika, September 2020
  2. 2. Have you ever been asked? How can we Increase our revenue/profit?How can we expand our business/customer? How can we Integrate with Partners faster?
  3. 3. API ECONOMY
  4. 4. What is API Economy The API economy refers to the set of business models and practices designed around the use of APIs in today's digital economy.
  5. 5. API Economy Ecosystem Tablet API Management System Platform need to be in place so we can have control over our api. BUILD PLATFORM API GOVERNANCE API BRANDING MONETIZE API WebApp Gaming Console Mobile Device Smart Phone Connecte d Car Connecte d Applianc e Websites Enterpris e & IOT Partners API
  6. 6. API Management System Publishing tools Developer portal / API store Gateway Monitoring and analytics - Control - Throttle - Transform - Security - Configure - Create - Expose - Govern - Documentation - Sandbox - Customer/Partner Engagement - Monitoring Reliability - Fraud Detection - Trend Analytic
  7. 7. API Management System Architecture
  8. 8. List of API M anagement S ystem
  9. 9. API Economy Ecosystem Tablet API Gateway Platform need to be in place so we can have control over our api. Establish maturity model of API Governance for API Developer, API Administrator, API Publisher BUILD PLATFORM API GOVERNANCE API BRANDING MICROSERVICE MONETIZE API WebApp Gaming Console Mobile Device Smart Phone Connecte d Car Connecte d Applianc e Websites Enterpris e & IOT Partners API
  10. 10. API Governance API Standard Security Policies CICD - Automation Lifecycle Standardize the design, versioning, naming convention etc. Authorization and authentication to protect your system. Define IAM Policies. Test Automation, Publish Automation to make the process more faster. Need to define when to publish the API, when to update the version and when to deprecate the API.
  11. 11. API Economy Ecosystem Tablet The way APIs can positively affect an organization's profitability API Gateway Platform need to be in place so we can have control over our api. Establish maturity model of API Governance for API Developer, API Administrator, API Publisher Revamp API Gateway Developer Portal, API Market place with Company Brand Design look and feel for Developer Portal BUILD PLATFORM API GOVERNANCE API BRANDING CHAMPION THEAPI MONETIZE API WebApp Gaming Console Mobile Device Smart Phone Connecte d Car Connecte d Applianc e Websites Enterpris e & IOT Partners API
  12. 12. API Portal
  13. 13. API Portal Sample
  14. 14. API Economy Ecosystem Tablet API Gateway Platform need to be in place so we can have control over our api. Flexibility and scalability can provide High Availability, faster Time to Market and improve Customer/Partner Experience Establish maturity model of API Governance for API Developer, API Administrator, API Publisher Revamp API Gateway Developer Portal, API Market place with Company Brand Design look and feel for Developer Portal BUILD PLATFORM API GOVERNANCE API BRANDING MICROSERVICE MICROSERVICE MONETIZE API WebApp Gaming Console Mobile Device Smart Phone Connecte d Car Connecte d Applianc e Websites Enterpris e & IOT Partners API
  15. 15. Small Autonomous Service that work together, modelled around business domain Microservices?
  16. 16. Why Microservice https://content.pivotal.io/blog/the-built-to-adapt-benchmark
  17. 17. API Economy Ecosystem Tablet API Gateway Platform need to be in place so we can have control over our api. Flexibility and scalability can provide High Availability, faster Time to Market and improve Customer/Partner Experience Establish maturity model of API Governance for API Developer, API Administrator, API Publisher Understand the capabilities of API, evaluate products , develop and Publish potential API on backend services Revamp API Gateway Developer Portal, API Market place with Company Brand Design look and feel for Developer Portal BUILD PLATFORM API GOVERNANCE API BRANDING MICROSERVICE CHAMPION THEAPI MONETIZE API WebApp Gaming Console Mobile Device Smart Phone Connecte d Car Connecte d Applianc e Websites Enterpris e & IOT Partners API
  18. 18. API Champion Identify the API Security and Regulation Compliance Build Use/Business Case Monetize the API Champion The API
  19. 19. Champion API Provisioning API • Booking Travel/Hotel API • Order API • Buy Product API Utilities API • SMS • Whatsapp • Facebook Messenger • Direct Message • etc Customer Analytical API • Average Spending per month per group of parameter • Popular Tourist Destination • Popular Hotel for staycation Information API • Booking Detail Information • Delivery Status • Transaction Status • etc
  20. 20. API Economy Ecosystem Tablet API Gateway Platform need to be in place so we can have control over our api. Flexibility and scalability can provide High Availability, faster Time to Market and improve Customer/Partner Experience Establish maturity model of API Governance for API Developer, API Administrator, API Publisher Understand the capabilities of API, evaluate products , develop and Publish potential API on backend services Revamp API Gateway Developer Portal, API Market place with Company Brand Design look and feel for Developer Portal Charge API based on usage & Subscription. BUILD PLATFORM API GOVERNANCE API BRANDING MICROSERVICE CHAMPION THEAPI MONETIZE API WebApp Gaming Console Mobile Device Smart Phone Connecte d Car Connecte d Applianc e Websites Enterpris e & IOT Partners API
  21. 21. API Monetization Strategies • Cost for Maintaining the API? • Who is it valuable to—the API Consumer or End User? • Do you own (or want to own) the customer relationship or does the API Consumer own the relationship? • Will pricing the asset cause the API Consumer to be reluctant to use your services and will this decrease your access to customers? Things to be considered
  22. 22. API Monetization Strategies This type of monetization is a prevalent model for strategic or internal use(Facebook, Twitter, Google). Strength: - Gain Analytical Insight - Enhance Market Presence Challenges - Difficult to illustrate direct revenue impact/tangible benefit. Indirect
  23. 23. API Monetization Strategies API producers charge API consumers for the number of times an API is accessed, or “called. - Pay as You Go - Freemium - Tiered Strength : - Gain Direct Revenue that can be quantify per API - Invite more Startup to use our API Challenges : - Need time and analytic effort to define the value of the API Transactional
  24. 24. API Monetization Strategies It is in your best interest as the API Provider if someone uses the API, so you provide a monetary incentive for a developer to leverage your web API. - Revenue Sharing - Affiliate - Referral Strength : - Direct Revenue - Get More Engagement Challenges : - Define the appropriate payment for the api consumer Developer Get Pays
  25. 25. API Economy Ecosystem Tablet The way APIs can positively affect an organization's profitability API Gateway Platform need to be in place so we can have control over our api. Understand the capabilities of API, evaluate products , develop and Publish potential API on backend services Establish maturity model of API Governance for API Developer, API Administrator, API Publisher Flexibility and scalability can provide High Availability, faster Time to Market and improve Customer/Partner Experience Revamp API Gateway Developer Portal, API Market place with Company Brand Design look and feel for Developer Portal Charge API based on usage & Subscription. BUILD PLATFORM API GOVERNANCE API BRANDING CHAMPION THEAPI MICROSERVICE MONETIZE API Increase Revenue Extend Customer Reach Stimulate Innovation WebApp Gaming Console Mobile Device Smart Phone Connecte d Car Connecte d Applianc e Websites Enterpris e & IOT Partners API
  26. 26. THANK YOU Harin Honestyandi Parandika

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