The past 5 years have clearly demonstrated that indeed, APIs were the fuel of business transformation. And it is not at an API conference that I am going to say the opposite ! It is the glue between all the innovations that create data, uses data, analyze data. API is the conduit for bringing all this together and making sure your new application can deliver value to your clients by delivering a superior client experience or simply by delivering new business models
Of course we haven’t waited for APIs to bring data to applications, to deliver near real time data to an application, or even innovate. What is new now is that new needs emerge everyday, and since the smart phone revolution every user expects unparallel service at the palm of his hand. The key is therefore not so much to be able to bring data and application together, but it is to be able to do it fast – to respond to a business need – and to be able to do it over and over again. Being agile !
But it is tough these days. We never produced so much data in the history of mankind, and all this data have never been so fragmented and unstructured. We are therefore facing a double issue : the need to be agile to provide data to new business needs, and to do this where it has never been so challenging to bring all these applications together.
What you need is to be agile, and make sure you build what your client need. The what ? It is the data required to fuel your business idea. Your client ? Your client is the developer who is building the application that will transform your business idea/need into reality. The only way to bring together those 2 imperatives of speed and pertinence, is to iterate. It is essential to consider your API as a product that you are going to put to market, advertise, socialize, monitor and release new versions based on usage and feedback.
As you can guess now, the use cases are endless. Nevertheless we can easily group them in 4 categories, from the simpler to the most transformative ones.
Lets do now some window shopping. Because indeed the best way to find out about APIs is to go to the developer portals and understand what is available. One interesting item developed by EDP is the communities they built around their APIs, facilitating communication between developers, feedback on the APIs, mutual help and so on.
apidays LIVE Paris - From project to reality, let's explore some of the most representative API use cases from various industries by Emmanuel Treny
From project to reality, lets exploreAPI
uses cases from various industries
accelerates the delivery of
new business models
and superior client experiences
Key API Industry Usecases
systems of record
apps and data to
Mobile, Web, IoT, &
ongoing app evolution
via a library of
Publish APIs to
expand brand reach
and tap into broad
developer & partner
ecosystems to drive
Enable new business
monetizing data &
PSD2 The bank is a product
factory (producer of
APIs) that provides financial
products to other members
of the ecosystem who own
the relationship with the
customer and distribute
The bank provides the
banking license and the
ability to hold funds.
BBVA’s Banking as a Service solution allows companies to connect into a core
digital banking platform, through which they can access APIs including the Move
Money, Identity Verification, Account Origination, and Card Issuance , etc.
BBVA API_Market was the creation of an online process with an ‘API first’ vision,
leading to a friendly developer experience
BBVA and Uber, leaders in their respective markets in Mexico, announced their
alliance, which sees BBVA launching an entirely new financial experience by
making its services available in a third party platform for the benefit of Uber driver
and delivery partners and their families.
Through the Uber application, Uber’s driver and
delivery partners – as well as their families – can
quickly and easily create a digital account linked to
the international ‘Driver Partner Debit Card,’ directly
receiving their earnings in a matter of minutes.