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2000s to 2017 promised land.
A web site, communities, ecommerce and smartphone gadgets
Any standard corporation
Revenue: 1bn€
EBIT: 100m€
FTE: 10 000
High enthusiasm but limited
impact
1 Ten’s of FTE concerned.
2 Many initiatives everywhere
(POC, MVP).
3 Very little impact on business:
0,1% at best.
BU
1
BU
2
BU
3
BU
n
Infra: IT, Gestion, Moyen generaux,
Executive Committee
Digital Lab, Studio ...
CDO
….
Market
Distribution or consumer

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