ASD 2018 Advertising & Sponsorship Brochure

ASDMARKETWEEK
March 11-14, 2018
Las Vegas Convention Center
asdonline.com

ADVERTISING & SPONSORSHIP OPPORTUNITIES
Contact Us: 1-800-421-4511 • asdonline.com • 2018 prices subject to change. 2
ASD offers a variety of ways to stand out from the competition and drive business
to your company. With a mix of affordable and effective advertising and promotional
opportunities, you are guaranteed exposure and attention unrivaled to what any other
trade show can offer.
FREE
MARKETING TOOLS
As an added value to participating
in the show we have invested
in marketing tools to help drive
traffic to your booth and to your
company before, during and after
the show. These are complimentary
marketing tools that are part of your
participation fee and we strongly
encourage you to use them as part
of your sales and promotion strategy.
PRE-SHOW
With a creative mix of direct
mail/e-mail and web advertising
specials perfectly timed to get
the attention of our Buyers, our
pre-show marketing opportunities
will start driving business to your
booth before you set foot on the
show floor.
ONSITE
From Exhibit Hall signage to
exclusive onsite exposure
opportunities, ASD gives exhibitors a
chance to stand out from the crowd.
Prefer to get creative? Contact your
Account Executive to create your
own unique show special!
ASDMARKETWEEK

FREE MARKETING TOOLS
Pre-Show Marketing
Submit a high-resolution image of one product you wish to
promote. The submitted product can be a new product, a best-
seller, or simply a unique and different product. If the marketing
department selects your product, then both the company and
the product will be featured in any of ASD’s marketing pieces
at no cost to you. Our marketing efforts reach more than
150,000 ASD Buyers (via direct mail and/or email) as well as to
subscribers of publications such as Souvenirs, Gifts & Novelties
and Independent Retailer.
Investment – FREE to ASD Exhibitors
Submit your product for consideration today »
Liana Lau – Marketing Specialist
Liana.Lau@asdonline.com
Social Media Exposure
Join our online community and promote your company –
for free! Follow us on Twitter, Facebook, Instagram, YouTube
and LinkedIn so you can get the latest news and updates
from ASD. Join in the conversation using our #ASDShow
hashtag to interact with vendors, buyers, and retail
industry insiders. We encourage you to upload photos, post
comments and updates so our fans and followers can find
you at the show.
Facebook: 31,548 likes
Twitter: 3,056 followers
Instagram: 4,019 followers
VIP Buyer Outreach
Are there VIP Buyers you want to see at ASD who are not
currently attending? Here is your opportunity to tell us
who is on your “Buyer Wish List!” Simply contact our Buyer
Concierge Manager, Amy Sadikoff, or fill out our form online
and we will extend a personal invitation to attend ASD on
your behalf. Keep in mind, there are requirements to qualify
for the VIP Buyer Program and we will evaluate each request
on a case by case basis.
Get Started Now! E-mail Amy Sadikoff at
amy.sadikoff@asdonline.com
YouTube: 102,500 views
LinkedIn: 735 followers

Please note:
• Limited to 5 companies for each ad space.
• Once ad materials are submitted, please allow 3-5 business days for ad to appear in the designated spot. All
ads will run for one month. Due to extremely high demand, if ad materials are not submitted two weeks after
sale date, space is considered forfeited with no refund.
• All ads will be removed after 2 weeks post-show no matter your start date. So please take into
consideration show date.
2016 WEB SITE ANALYTICS
Annual Users.............................................1,076,936
Unique Sessions.......................................1,555,333
Annual Page Views..................................3,373,730
Avg. Page Views during Peak Times*.....412,096
*Peak Time is defined as one month prior to and the
month of the event
DIGITAL OPPORTUNITIES
ASDonline.com Advertising
ASDOnline.com generates pre-show web traffic of over one million
page views annually. With over 15,000 page views in a single
day during peak times, your premium placement advertisement is
guaranteed excellent exposure before the show. Take advantage of
these limited opportunities and start making an impression on new
customers today.
RUN OF SITE
(except buyer registration pages):
Top Rectangle (300x250) .............$2,500
Top Mid Rectangle (300x125)..... $2,300
Mid Rectangle (300x250)...............$1,800
Anchor Banner (728x90)................$1,200
BUYER REGISTRATION PAGES:
Leaderboard (728x90).................. $3,600
Anchor Banner (728x90)................$1,000
onPeak Web Ads
Our Official Housing Vendor, onPeak, offers the chance to promote your
company and booth location on their hotel reservation confirmation
page and e-mail confirmation. This is a great way to get your brand in
front of buyers before the show.
• $1000 includes AdBox set up, all group/individual confirmation emails from Compass,
and follow-up statistics
• $250 additional for ad space in the first two email blasts during show cycle (such as
Housing Open, Rate Comparison, Exhibitor
Pre-book emails, Last Chance, etc.)
• $250 per email for ad space in each additional email blast thereafter
Sample Confirmation Email Sample Confirmation Page

ONLINE PROFILE
PROMOTIONAL OPPORTUNITIES
Floor Plan Banner Ads
All attendees will check out the online event
map. Catch
their attention
in this hot spot
with a track-
able banner
advertisement.
Investment – $795 each
Floor Plan Booth Logo
Make your booth stand
out from others by
opting
to show your company
or product logo in your
exhibit booth on the
interactive event map.*
*Your booth must be a 20x20 or larger.
Investment – $995 each
Exclusive Floor Plan Sponsor
• Clickable Logo with Booth Number
• Includes a Gold Listing
Investment – $4,995
Exclusive Exhibitor
List Sponsor
• Clickable Logo at the top of the Exhibitor List
• Banner Ad on the Online Floorplan
• Includes a Gold Listing
Enhance your visibility to attendees and grow your business by selecting one of the digital promotion packages
below. Digital promotion packages increase your visibility with attendees 3-4 times more than with a standard
online profile. Take this opportunity to showcase all of your products and services while increasing traffic to your
booth on the show floor.
Exhibitors with an Enhanced Digital Profile are listed under the Enhanced Listings tab on the event map.
The Company names and booth numbers of these exhibitors are displayed in bold, and a special
icon makes their listing pop in the list as well as on the event map.
Features
Basic
Free
Bronze
$495
Silver
$995
Gold
$1,995
Online Exposure
Premium Position at the Top
of the Exhibitor List & Search
Results

Video Uploads
Tell your story with video
1 2
Company Logo
Increase your brand recognition
  
Enhanced Profile Icon
Shown on floor plan & exhibitor list
  
Digital Product Showcase
Detailed descriptions, color images
1 2 3 10
Show Specials
Spotlight discounts & giveaways
2 3 10
Press Releases
What’s happening at your company
2 3 10
Product Categories
Choose those that attendees search for
3 3 3 3
Online Profile Characters
Add searchable company information
500 750 1000 2000
Website URL
Add website link to eBooth Profile
   
Company Name, Booth Label,
Address
   

Mobile App Title Sponsor
Limited to 3 Exhibitors
Be visible to an ever-growing mobile audience every time they use the web or native apps.
As a Mobile App Title Sponsor your logo is displayed on the splash screen, as a top banner
ad, and as a Clickable Navigation Item. All logos will be linked to your profile. You will also
receive One Push Notification that will reach all mobile app users.
Rotating Banner Ads
Clickable Banner Ads link directly to your URL of choice or your mobile app profile.
One Push Notification
Highlight your new product or booth events with custom push notifications. Limited to 3
exhibitors per day. Runs Saturday-Wednesday of show week.
Investment – $695
Clickable Navigation Item
Limited to 3 Exhibitors
Your Sponsor logo will link to you web page or your online profile.
MOBILE APP OPPORTUNITIES

MOBILE APP OPPORTUNITIES
Sponsor Info on the Landing Page
Limited to 1 Exhibitor
The shared Landing Page is displayed after the Intro page
Booth Demos in App Session List
Your booth demonstrations can be added to attendee’s scheduled sessions in their
itineraries.

BUYER LIST RENTAL
Generate Buzz in 3 Easy Steps
Take advantage of this invaluable opportunity available exclusively to ASD Market Week
Exhibitors. Drive traffic to your booth, offer special promotions/incentives, introduce new
products, make meetings, and increase your overall presence at ASD Market Week by
purchasing an email sent to the ASD Market Week Pre-Registered Attendee Email List.
1. Contact Reach Marketing at 845.201.5329, the exclusive list vendor, to order your email
list for the Pre-Registered Attendees to ASD Market Week.
2. The experts at Reach Marketing will set up your campaign by setting up and deploying
an email campaign using your creative or creative produced for you by Reach Marketing.
3. Reach Marketing sales consultants will then review the campaign results with you to
discuss next steps - additional deployment closer to show date, follow-up to opens/
clicks, etc. to ensure maximum exposure of your brand to this select audience.
Make your show experience
a success!
Contact Gregry Gilroy at 845.201.5329
Reach Pre-Registered Attendees to ASD Market Week
at the Las Vegas Convention Center, Las Vegas NV and
Drive Traffic to Your Booth
Reach Marketing is the only
Authorized List Vendor for
ASD Market Week and
Emerald Expositions

Show Directory
Drive traffic by promoting an ASD show special or in-booth event with the
Show Directory.
Investment – See Below for Opportunities:
• Directory Enhanced Listing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $500
• Directory Half Page Ad. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,600
• Directory Full Page Ad. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,000
• Directory Premium Full Page First 50 Ad Pages. . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,600
• Directory Premium Full Page First 50 Right Hand Ad Pages. . . . . . . . . . . . . . . . . . $2,850
• Directory Inside Back Cover Version 1. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3,850
• Directory Inside Back Cover Version 2. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3,850
• Directory Right Hand Page 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3,850
• Directory Opposite Back Cover. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3,850
• Directory Back Cover – Version 1 (Central/North). . . . . . . . . . . . . . . . . . . . . . . . . . $7,500
• Directory Back Cover – Version 2 (South). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7,500
Directory Ad Deadline: February 2, 2018
Directory Inserts
Limited to 5 sponsors
Insert a custom collateral piece inside each copy of the ASD Show
Directory. Promote a show special, new product, special program
and booth location.
Investment – $4,500 for ASD Exhibitors
$5,000 for Non-Endemic Advertisers
Price includes promotional opportunity only.
Customer responsible for all production costs.
Fold Out Map Advertisement
Helping move 45,000+ attendees around 700,000 sq./ft. of exhibit space
just got easier with this handy fold-out map. Your advertisement will be
prominently displayed on one of 4 available spots. This is a great space to
advertise an incentive like a give-away or free product sample.
Investment – $500
Fold Out Map Ad Deadline: February 16, 2018
Show Directory
Show Directory Inserts
Fold Out Map Ads

ONSITE
Rectangle
Above Booth Banner
Prices range $3,500 - $9,950
Circular
Above Booth Banner
Triangular
Above Booth Banner
Square
Above Booth Banner
NEW
Billboard (outside)
Make a big impression! These oversized
graphics greet attendees as they enter
our halls.
Bench Banner
Get your name out there! Bench
Banners are a great, affordable way
to help drive traffic to your booth.
Benches are available both inside and
outside the exhibit halls.
Investment – $850
NEW

Digital Big Screen Lobby Banner
Investment – $4,500 Show Special: $3,975
BENEFITS
• Your ad will show a minimum of 100 times per day during all show days.
• Ads shown simultaneously on 14 screens throughout LVCC –
that’s 1,400+ exposures daily!
• Your 8-second ad can be submitted as either a STILL image or as MOVING images that
people can view as they walk through lobbies or ride escalators – imagine the possibilities!
Grand Lobby South Hall Lobby
Aisle Banners
Want to have a presence at ASD? You
can with Hanging Aisle Banners located
at the main cross aisles. They are the
most utilized directionals assisting
thousands of retail buyers and industry
attendees walking the floor, giving your
brand high visibility throughout the
show.
Aisle Tile
What’s the biggest thing on the show
floor? The aisle carpet tile. Stand out
from the crowd.
2-Sided Meterboard
Drive traffic to your booth by
promoting your new products and
brand message on the standout
meterboards that are placed in various
locations throughout the show.
Investment – Starts at $1,800
Premium Lobby Placement $2,500
Lobby Banner
Investment – starts at $2,000

Golf Cart Sponsorship
With our new Golf Cart Sponsorship,
get your booth number in front of
attendees as they ride in style from
North Hall to South Hall and
back again.
Investment
• $5,000 for one cart
(all four show days)
• $15,000 for all carts
(all four show days)
Mannequin Display
Feature your latest accessories, apparel
& outerwear on mannequins placed in
highly trafficked areas, and present a
compelling reason for retailers to visit
your booth.
Investment – $1,800 (Set of three)
Additional Opportunities
• 100 Branded Drink Tickets
• Branded DJ Station
• Branded Fans
• Branded Photobooth
• Branded Ping Pong Table
• Charging Bench
• Charging Locker
• Charging Table High Boy
• Daily Branded Cocktail Bar
• VIP Snack Sponsorship
• Water Oasis
Brochure Handout
Put your list of show specials directly in
the hands of our buyers. Price includes
one handout temp for 4 hours on one
show day.
Customer is responsible for all printing
and production services of handout.
Escalator Step Graphics
Captivate buyers as they travel
between the lower and upper level of
South Hall with our escalator graphics.
Investment –
$450 per step
$4,000 for 10 steps
Product Displays
• Display Pedestal – $1,500
• Display Tower (One Shelf) – $1,500
• Lobby Display Case – $2,800
Featured: Display Pedestal
AND MORE!

ONSITE PRICE LIST
Sponsorship Item Specifications 2018 Pricing
Above Booth Banner Airspace Only (Freeman rates not included) $1,400
Above Booth Banner 10’w x 5’h double sided $3,500
Above Booth Banner Triangle – 3 sides, 8’w x 2’h each side $3,500
Above Booth Banner Square – 4 sides, 8’w x 2’h each side $4,500
Above Booth Banner Circle, 8’ diameter. Graphics 25.13’ circumference, 2’h $5,200
Aisle Banner 4’w x 4’h double sided $1,500
Aisle Tile Carpet decal at a custom location within the exhibit hall $1,000
Bench Banner Your graphics on a park bench $850
Billboard Signs Large graphics, outdoor placement. $6,500
Booth Drop Flyer distributed to all exhibitors $2,500
Branded Fans
500 quantity. ASD temp to distribute at entrance to hall of
Exhibitor’s choosing
$1,500
Brochure Handout 1 temp at 1 show entrance; Price includes 4 hours/one day $2,500
Charging Bench Branded seating with customizable logo $4,750
Column Panel Single printed panel on a column $2,750
Digital Big Screen Lobby Banner 14 screens throughout LVCC $3,975
Directory Insert Insert is no larger than 5.5” x 8.5” $4,500
Display Pedestal 33 9/16” square top, 30” h $1,500
Display Tower Includes 1 shelf in a shared case, lighting, and lock $1,500
Escalator Step Graphics Throughout LVCC
$450 per step
$4,000 for 10 steps
Golf Cart Runs between North/South Hall daily
$5,000 per cart
$15,000 for all carts
Lobby Banner 10’w x 4’h single sided $2,000
Lobby Banner 6’w x 12’h single sided $3,500
Lobby Display Case Private display case, lobby placement $2,800
Mannequin Display Set of 3 Mannequins $1,800
Meterboard 38”w x 81”h double sided $1,800
Meterboard -
Premium Lobby Placement
38”w x 81”h double sided $2,500
Official Show Bag Hand out opportunity; bag produced at sponsor’s expense $6,500
Official Show Lanyard
Hand out opportunity; may be customized to target exhibitors and/or
buyers in specific halls
Call for Quote
Window Clings 20” x 20” $500/ea.
Window Clings 40” x 40” $1,000/ea.

ASD 2018 Advertising & Sponsorship Brochure

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to ASD 2018 Advertising & Sponsorship Brochure

Similar to ASD 2018 Advertising & Sponsorship Brochure (20)

ASD 2018 Advertising & Sponsorship Brochure