ASD 2018 Overview. Grow sales in 2018 at ASD Market Week.

1. HOW TO GROW YOUR
BUSINESS WITH
ASD MARKET WEEK
2018 SALES PLAYBOOK
ASDMARKETWEEK
ASDonline.com

2. The decision to exhibit at any trade show is an important decision
as it involves time, money, resources and knowledge to be
successful. Of course, picking the right show is also important
and this ASD Market Week report details why we feel ASD is the
best choice for you.
Why even exhibit at a trade show at all? In the new virtual
world some people feel trade shows are less important. Not
surprisingly, we disagree as the very nature and impact of a
face-to-face meeting cannot and will not be replaced by
virtual communications.
Typically, solid relationships and good business follows a face-
to-face meeting, and that’s primarily what trade shows are all
about–in person meetings with qualified business partners
and customers.
DO YOU WANT MORE OUT OF YOUR
TRADE SHOWS? ASD DELIVERS.
• Retail Buyer attendance grew by 11%.
• Unique store counts grew 5%.
• 96% are responsible for purchasing. This number has been
consistent over the past 3 years. A testament to the quality
of buyer ASD attracts.
• Our VIP Buyer Attendance has grown by 14% since 2015.
• We have seen a 19% increase in buyers whose minimum
order quantity requests are 3600+ pieces. This number has
grown over 24% since 2015.
• Attendees hail from over 90 countries. This is truly a
GLOBAL SHOW.
There is more, and this report details why ASD is the
solution for your business in 2018!
HOW DO WE HELP ENSURE
YOUR SUCCESS?
We work very hard to attract quality buyers to ASD Market
Week and if the 2017 results are an indicator, our marketing
efforts are paying off. Secondly, we have invested in a New
Exhibitor On-Boarding Program that includes educational
webinars, how-to articles and strategic planning exercises to
help ensure your first show is the start of a long legacy at
ASD Market Week.
Karalynn Sprouse
Executive Vice President

3. 2,700+EXHIBITING COMPANIES
45,000+TOTAL ATTENDEES
14%INCREASE IN VIP BUYERS
OVER THREE YEARS
96%OF ATTENDEES ARE PRIMARY
DECISION MAKERS
90+COUNTRIES ATTENDING
56YEARS IN BUSINESS
HIGHEST BUYER ATTENDANCE SINCE 2015

4. ASD IS THE MARKET TO MEET NEW BUYERS & EXPAND YOUR BUSINESS
“BEST OPENING DAY THAT WE HAVE HAD THIS
YEAR FROM ALL THE SHOWS WE’VE BEEN TO
THROUGHOUT THE COUNTRY”
- BECKY BURNETT, HALLMARK (FIRST TIME GIFT EXHIBITOR – AUGUST 2017)
ASD is our best order-writing show of all the trade shows we do. By far. We see a lot of West Coast buyers who do not go to the other [East Coast]
shows, it’s a great way to service these buyers and meet new ones we don’t see in
any other way.
I have been impressed with the gift buyers we have been seeing. We exhibit in 20
to 25 shows a year, and we still find unique, quality buyers here, we see buyers at
ASD that we just don’t see at any other show.
This was our one of our best opening days at ASD MARKET WEEK! This show
is bringing us NEW buyers which do not come to any of the other shows we do
making it a must attend event!
ASD has been the perfect match for our product and has paired us up with
wholesalers, retailers and even QVC and we expect to have sales in excess of
$1 Million from the show and we are a first-time exhibitor!
It was my first time showing at ASD and we made some tremendous contacts with
potential to open some very large doors! We also had several key buyers stop in
which I like to call “diamonds.” With the world of trade shows changing by the
day, these kinds of contacts are what makes a show worthwhile and keeps you
coming back.
This is our first time at ASD. We do a lot of shows across the country, and already
at just halfway through the show, ASD has been one of our top shows of the year
for order-writing. We are getting a return on our investment. I am tired of paying
for shows that don’t bring in any money. We are definitely going to replace one of
the gift shows we usually attend with ASD.
Of all the shows we have done, I would give this a 5-star rating. Great leads,
solid sales and contacts. Even Walmart is interested in our products. We are new
exhibitors to the show and are very happy with our return on investment.
David Levich, Sun-Staches (Gift Exhibitor – August 2017)
Ande Rooney, Founder Ande Rooney Signs (Gift Exhibitor – August 2017)
Melissa Taylor, Sales Manager at The Naked Bee (Gift Exhibitor – August 2017)
John, Hem & Thread (Style & Beauty Exhibitor – August 2017)
Sami, Dream Creator 3D Pen (Gift First Time Exhibitor– August 2017)
Angela Lee, Founder of SHOLDIT (Style & Beauty First Time Exhibitor –
August 2017)
David Klar, CEO, Trendsformers (Gift Exhibitor – August 2017)
Jay, Artisands (Gift First Time Exhibitor – August 2017)

5. SPRINTING INTO THE
FUTURE WITH ECOMMERCE
& PRIVATE LABEL
+67%of ASD Buyers have
an online component
to their businesses
+32%
+6%increase in first-time
buyer attendance
of ASD Buyers do
Private Label and
come to ASD to
source new partners.

6. SEEING DOUBLE!
WE’VE SEEN DOUBLE DIGIT
GROWTH SINCE 2015 FOR THESE
STORE TYPES
1. Apparel / Accessories Store
2. General Merchandise Store
3. Gift / Novelty / Souvenir Store
4. Arts / Crafts / Hobby / Toy / Game
5. Jewelry Store (Fine)
6. Cosmetics / Beauty / Perfume Store
7. Furniture / Home Decor Store
8. Smoke And/Or Vape Shop / Tobacco Store
9. Discount Department Store
10. Electronics And Appliance Store
TOP 10 STORE TYPES AT ASD
NO OTHER SHOW CAN OFFER AS MANY
OPPORTUNITIES TO EXPAND YOUR
BUSINESS LIKE ASD MARKET WEEK.
Truck Stop / Gas Station / Car Wash
Pet Store
Tattoo Parlor / Body Piercing
Electronics and Appliance Store
Book Stores and Newsstands
Thrift Store / Used Goods Store
Health Food Store
Automotive Parts and Accessories Store
Luggage & Leather Goods Store
Cosmetics / Beauty / Perfume Store
Florist
General Merchandise Store
Smoke and/or Vape Shop / Tobacco Store
Stationery / Party / Paper / Office Supply
54%
40%
33%
31%
27%
23%
22%
21%
19%
18%
17%
16%
16%
16%

7. WHAT’S HOT NOW
TOP 20 PRODUCT CATEGORIES
AT ASD
Art / Craft / Hobby Supplies
Christmas
Closeouts & Liquidation
Convenience Store Items
Cosmetics, Nails and Hair Products
Costume Jewelry
Electronics Accessories: Cellphone Cases, Wireless Speakers,
Headphones
Fine Jewelry & Watches (Diamonds, Gemstones, Gold, Silver)
General Gifts
General Merchandise
Handbags
Hats & Scarves
Housewares, Kitchenware, Tabletop, Small Appliances
Men’s Apparel
Small Leather Goods (Belts, Wallets, etc.)
Souvenirs & Novelties
Sunglasses & Eyewear
Toys, Games, Puzzles
Watches
Women’s Apparel
WHAT’S UP & COMING IN 2018
PRODUCT CATEGORIES ON THE
RISE AT ASD
Bed, Bath & Home (linens, accessories, décor, etc.)
Business Services– Web Design, POS Systems, Logistics,
Consulting
Grew 13% in 2017
Camping / Outdoor Recreation
Cosmetics / Beauty Treatments
Herbal Supplements /
Performance Enhancers
Grew 18% in 2017
Outdoor Living / Garden Décor
Personal Electronics: Tablets, Cameras, PDA’s, DVD Players, TV’s,
MP3 Players, etc.
Grew 12% in 2017
Personal Security / Tactical Equipment
NO OTHER SHOW CAN OFFER AS MANY
OPPORTUNITIES TO EXPAND YOUR
BUSINESS LIKE ASD MARKET WEEK.

8. 8,000+ BUYERS
APPAREL, ACCESSORIES, JEWELRY, COSMETICS,
BEAUTY & PERFUME, INCLUDING:
8,000+ BUYERS
GENERAL MERCHANDISE, DOLLAR STORE,
SPORTING GOODS, HARDWARE, ELECTRONICS &
APPLIANCE, INCLUDING:
VARIETY+VOLUMEOFBUYERS
MORE BUYERS THAN ANY OTHER SHOW
9,000+ BUYERS
GIFT STORE, SOUVENIR, NOVELTIES, FURNITURE,
HOME DECOR, ARTS, CRAFTS, HOBBIES, TOYS,
DISCOUNT & DEPARTMENT STORES, INCLUDING:
2,500+ BUYERS
DRUG STORES, PHARMACIES, CONVENIENCE
STORES, GROCERY & SUPERMARKETS, SMOKE
SHOPS & TOBACCO, INCLUDING:
8,000+
IMPORTERS, DISTRIBUTORS, AND ONLINE
RETAILERS, INCLUDING:

9. A TRULY GLOBAL SHOW
ASD MARKET WEEK DRAWS MORE INTERNATIONAL BUYERS THAN ANY
OTHER B2B WHOLESALE AND GENERAL MERCHANDISE SHOW IN THE U.S.
DOMESTIC ATTENDEE OVERVIEW
TOP 10 STATES ATTENDING
1. California
2. Nevada
3. Texas
4. Arizona
5. New York
6. Utah
7. Florida
8. Illinois
9. Washington
10. Colorado
INTERNATIONAL ATTENDANCE ON THE RISE
GROWTH SINCE MARCH 2016
Bahamas – 21%
United Kingdom – 20%
Costa Rica – 13%
Panama – 12%
Canada – 8%
INTERNATIONAL ATTENDEE OVERVIEW
TOP 10 COUNTRIES
1. Canada
2. Mexico
3. Panama
4. Honduras
5. Costa Rica
6. Trinidad and Tobago
7. Australia
8. Bahamas
9. United Kingdom
10. China
COUNTRIES IN
ATTENDANCE NEW FOR
THIS SHOW
Nicaragua
Cyprus
South
Africa
Cambodia
Ethiopia
Hungary
Tahiti
Armenia
Cook
Islands
Kenya
Uganda
30% 16% 32%
19% 16%
7%20%34%

10. SAMPLING OF
INTERNATIONAL BUYERS
Home Mart (Sears Guatemala)
Number of stores: 2 - 5
Annual Sales: $600,000 -$1.9 Mil
Type of Store: Department Store
Supermercados Econo
Number of stores: 51-100
Annual Sales: $100 Mil +
Type of Store: Grocery Store
Vidri
Number of stores: 20+
Annual Sales: $10 Mil - $50.9 Mil
Type of Store: Hardware Store
Mercado Libre
Number of stores: online
Annual Sales: $10 Mil - $50.9 Mil
Type of Store: Online Reseller
HEB
Number of stores: 15
Annual Sale: $6 Mil - $9.9 Mil
Type of Store: Department Store
Wal-Mart (Guatemala)
Number of stores: 100+
Annual Sales: $300,000 - $599,999
Type of Store: Department Store
Mega Super
Number of stores: 100 +
Annual Sales: $10 Mil - $50.9 Mil
Type of Store: Grocery Store
Oxxo
Number of stores: 16 - 50
Annual Sales: $6 Mil - $9.9 Mil
Type of Store: Convenience Store
Marke
Number of Stores: 15
Annual Sales: $100 Mil+
Type of Store: Department

11. FREE SOURCING SEMINARS
Educational tracks are located on the show floor and are
focused on sourcing, logistics, importing, etc. from
industry experts.
CUSTOMER APPRECIATON NIGHT
We appreciate you! As a thank you for supporting the show, we host an
appreciation/networking event after hours for all our exhibiting customers
to join us for drinks and entertainment. This event is a great way for our ASD
customers to meet and network with each other.
MATCH ME DESKS
By using the information you update in our online directory (company info,
brochure, product category identifiers, product images, etc.), our experienced
Attendee Acquisition team will be able to match the right buyers to you.
Looking for Factories to Source From? This service is available to you as an
Exhibitor when you visit our SourceDirect section in South Hall, Lower Level.
ASD MARKET WEEK EXHIBITOR BENEFITS

12. Amy Sadikoff, Buyer Concierge Manager
amy.sadikoff@asdonline.com
Phone: 323.817.2208
Pam Thompson, Attendee Development
Specialist
pam.thompson@asdonline.com
Phone: 623.544.0371
Octavio Norkin, Buyer Concierge Coordinator,
International
octavio.norkin@asdonline.com
Phone: 323.817.2239
Rachael Gorney, Attendee Sales Development
Specialist
rachael.gorney@emeraldexpo.com
Phone: 800.430.7608 ext. 96891
David Bertelsen, Show Director
david.bertelsen@asdonline.com
Phone: 323.817.2220
Greg Schultz, Sr. Account Executive
greg.schultz@asdonline.com
Phone: 323.817.2233
Michael Braden, Sr. Account Executive
michael.braden@asdonline.com
Phone: 323.817.2202
Sam Shokati, Account Executive
sam.shokati@asdonline.com
Phone: 323.817.2238
Nadine Buccieri, Sr. Account Executive
nadine.buccieri@asdonline.com
Phone: 323.817.2232
David Bertelsen, Show Director
david.bertelsen@asdonline.com
Phone: 323.817.2220
Stephanie Beringhele, Sr. Account Executive
stephanie.beringhele@asdonline.com
Phone: 323.817.2228
Rosario Garcia, Account Executive
rosario.garcia@asdonline.com
Phone: 323.817.2219
Gina Malcolm, Account Executive
gina.malcolm@asdonline.com
Phone: 323-817-2237
Holly Harris, Group Sales Director
holly.harris@asdonline.com
Phone: 323.817.2242
Renee Knight, Sr. Account Executive
renee.knight@asdonline.com
Phone: 323.817.2224
James Solomon III, Sr. Account Executive
james.solomon@asdonline.com
Phone: 323.817.2235
Kay Griffith, Account Executive
kay.griffith@asdonline.com
Phone: 567.277.8893
Kyle Kresge, Account Executive
kyle.kresge@emeraldexpo.com
Phone: 323.817.2209
Tomel Lora, Show Director
tomel.lora@asdonline.com
Phone: 323.817.2247
Brooke Parsekian, Account Executive
brooke.parsekian@asdonline.com
Phone: 323.817.2222
FASHION & ACCESSORIES /
BEAUTY & FRAGRANCE
GIFT & HOME /TOYS & NOVELTIESGENERAL STORE / CLOSEOUTS / C-STORE /
SMOKE + VAPE
JEWELRY / CASH & CARRY / HANDMADE
ATTENDEE DEVELOPMENT
SEE YOU SOON!
March 11-14, 2018 / July 29-August 1, 2018
Las Vegas Convention Center, Nevada USA