ASD Brand Overview - More information about the largest wholesale trade show in the U.S.

1. MEET NEW BUYERS
GROW SALES
WRITE MORE BUSINESS
ASDMARKETWEEK
ASDonline.com

2. The decision to exhibit at any trade show is an important decision
as it involves time, money, resources and knowledge to be successful. Of course, picking the right
show is also important and this ASD Market Week report details why we feel ASD is the best choice
for you.
First of all, why even exhibit at a trade show at all? In the new virtual world some people feel trade
shows are less important. Not surprisingly, we disagree as the very nature and impact of a face-to-
face meeting cannot and will not be replaced by virtual communications.
Typically, solid relationships and good business follows a face-to-face meeting, and that’s primarily
what trade shows are all about–in person meetings with qualified business partners and customers.
YOU WANTED BIGGER AND BETTER. WE DELIVERED.
• Retail Buyer attendance grew by 11%.
• Unique store counts grew 5%.
• 96% are responsible for purchasing. This number has been consistent over the past 3 years. A
testament to the quality of buyer ASD attracts.
• Our VIP Buyer Attendance has grown by 14% since 2015.
• We have seen a 19% increase in buyers whose minimum order quantity requests are 3600+
pieces. This number has grown over 24% since 2015.
• Attendees hail from over 90 countries. This is truly a GLOBAL SHOW.
There is more, and this report details why ASD is the solution for your business!
HOW DO WE HELP ENSURE YOUR SUCCESS?
We work very hard to attract buyers to ASD Market Week and if the 2017 results are an indicator,
our marketing efforts are paying off. Secondly, this year we are introducing a New Exhibitor On-
Boarding Program that includes educational webinars and other valuable assistance to insure your
first time exhibiting will be the first of many returns. Finally, we have a series of eBooks for you
written by industry experts to maximize your trade show and lead generation opportunities. Just
ask your sales representative about the On-Boarding Program and to obtain your copies of each
eBook.
Lara Osment
Senior Vice President
2,700+EXHIBITING COMPANIES
45,000+TOTAL ATTENDEES
14%INCREASE IN VIP BUYERS
OVER THREE YEARS
96%OF ATTENDEES ARE PRIMARY
DECISION MAKERS
90+COUNTRIES ATTENDING
56YEARS IN BUSINESS
HIGHEST BUYER ATTENDANCE SINCE 2015

3. ASD IS THE MARKET TO MEET NEW
BUYERS & EXPAND YOUR BUSINESS
“THE MOST PROFITABLE
SHOW FOR US IN THE
ENTIRE U.S.”
-MICHAEL WANG, NEW SPARK WHOLESALE
SPRINTING INTO THE
FUTURE WITH ECOMMERCE
& PRIVATE LABEL
EXHIBITOR TESTIMONIALS ATTENDEE TESTIMONIALS
+67%of ASD Buyers have
an online component
to their businesses
+32%
+6%first-time buyer
attendance that have
never been to ASD before
of ASD Buyers do
Private Label and
come to ASD to
source new partners.

4. SEEING DOUBLE!
WE’VE SEEN DOUBLE DIGIT GROWTH SINCE 2015
FOR THESE STORE TYPES
1. Apparel / Accessories Store
2. General Merchandise Store
3. Gift / Novelty / Souvenir Store
4. Arts / Crafts / Hobby / Toy / Game
5. Jewelry Store (Fine)
6. Cosmetics / Beauty / Perfume Store
7. Furniture / Home Decor Store
8. Smoke And/Or Vape Shop / Tobacco Store
9. Discount Department Store
10. Electronics And Appliance Store
TOP 10 STORE TYPES AT ASD
NO OTHER SHOW CAN OFFER AS MANY OPPORTUNITIES TO
EXPAND YOUR BUSINESS LIKE ASD MARKET WEEK.
WHAT’S HOT IN 2017
TOP 20 PRODUCT
CATEGORIES AT ASD
Art / Craft / Hobby Supplies
Christmas
Closeouts & Liquidation
Convenience Store Items
Cosmetics, Nails and Hair Products
Costume Jewelry
Electronics Accessories: Cellphone Cases,
Wireless Speakers, Headphones
Fine Jewelry & Watches (Diamonds,
Gemstones, Gold, Silver)
General Gifts
General Merchandise
Handbags
Hats & Scarves
Housewares, Kitchenware, Tabletop, Small
Appliances
Men’s Apparel
Small Leather Goods (Belts, Wallets, etc.)
Souvenirs & Novelties
Sunglasses & Eyewear
Toys, Games, Puzzles
Watches
Women’s Apparel
WHAT’S UP & COMING
PRODUCT CATEGORIES
ON THE RISE AT ASD
Bed, Bath & Home (linens, accessories,
décor, etc.)
Business Services– Web Design, POS
Systems, Logistics, Consulting
Grew 13% in 2017
Camping / Outdoor Recreation
Cosmetics / Beauty Treatments
Herbal Supplements /
Performance Enhancers
Grew 18% in 2017
Outdoor Living / Garden Décor
Personal Electronics: Tablets, Cameras,
PDA’s, DVD Players, TV’s, MP3 Players, etc.
Grew 12% in 2017
Personal Security / Tactical Equipment
Truck Stop / Gas Station / Car Wash
Pet Store
Tattoo Parlor / Body Piercing
Electronics and Appliance Store
Book Stores and Newsstands
Thrift Store / Used Goods Store
Health Food Store
Automotive Parts and Accessories Store
Luggage & Leather Goods Store
Cosmetics / Beauty / Perfume Store
Florist
General Merchandise Store
Smoke and/or Vape Shop / Tobacco Store
Stationery / Party / Paper / Office Supply
54%
40%
33%
31%
27%
23%
22%
21%
19%
18%
17%
16%
16%
16%
*Warehouse Club/Supercenters have grown 107%

5. 8,000+BUYERS
APPAREL, ACCESSORIES, JEWELRY, COSMETICS, BEAUTY
& PERFUME, INCLUDING:
9,000+ BUYERS
GIFT STORE, SOUVENIR, NOVELTIES, FURNITURE, HOME
DECOR, ARTS, CRAFTS, HOBBIES, TOYS, DISCOUNT &
DEPARTMENT STORES, INCLUDING:
2,500+ BUYERS
DRUG STORES, PHARMACIES, CONVENIENCE STORES,
GROCERY & SUPERMARKETS, SMOKE SHOPS & TOBACCO,
INCLUDING:
8,000+
IMPORTERS, DISTRIBUTORS, AND ONLINE RETAILERS,
INCLUDING:
8,000+ BUYERS
GENERAL MERCHANDISE, DOLLAR STORE, SPORTING
GOODS, HARDWARE, ELECTRONICS & APPLIANCE,
INCLUDING:
VARIETY + VOLUME OF BUYERS
MORE BUYERS THAN ANY OTHER SHOW

6. A TRULY GLOBAL SHOW
ASD MARKET WEEK DRAWS MORE INTERNATIONAL BUYERS THAN ANY OTHER B2B
WHOLESALE AND GENERAL MERCHANDISE SHOW IN THE U.S.
DOMESTIC ATTENDEE OVERVIEW
TOP 10 STATES ATTENDING
1. California
2. Nevada
3. Texas
4. Arizona
5. New York
6. Utah
7. Florida
8. Illinois
9. Washington
10. Colorado
INTERNATIONAL ATTENDANCE ON THE RISE
GROWTH SINCE MARCH 2016
Bahamas – 21%
United Kingdom – 20%
Costa Rica – 13%
Panama – 12%
Canada – 8%
INTERNATIONAL ATTENDEE OVERVIEW
TOP 10 COUNTRIES
1. Canada
2. Mexico
3. Panama
4. Honduras
5. Costa Rica
6. Trinidad and Tobago
7. Australia
8. Bahamas
9. United Kingdom
10. China
COUNTRIES IN ATTENDANCE
NEW FOR THIS SHOW
Nicaragua
Cyprus
South Africa
Cambodia
Ethiopia
Hungary
Tahiti
Armenia
Cook Islands
Kenya
Uganda
30%
16% 32%
19%
16%
7%20%34%

7. PARTICIPATING COUNTRIES
EXHIBITOR PROFILE
EXHIBITOR PRODUCT CATEGORIES
With SourceDirect at ASD, you can leave your
passport at home and visit our International
Sourcing pavilions, open during show hours Sunday-
Wednesday during ASD Market Week. Home to
the fastest growing International sourcing event in
the country, SourceDirect at ASD is your all-in-one
solution for high-volume merchandise orders to help
you grow your business in 2017 and beyond.
AT ASD IS YOUR ONE-STOP SHOP
• China
• Egypt
• Hong Kong
• India
• Indonesia
• Japan
• Nepal
• Pakistan
• Korea
• Taiwan
• Turkey
• U.A.E.
• United States
• Vietnam
Exhibitor Participation August 2016
500+ Exhibitors from 14 Countries
STYLE
Apparel & Footwear
Affordable Footwear, Fashion Apparel, Lingerie,
Fashion Hosiery, Resort, T-Shirts, Swim/Cover Ups,
Work Wear
Fashion Accessories
Bangles, Belts, Bracelets, Earrings, Eyewear, Gloves,
Handbags, Hats, Headwear, Jewelry, Leather
Accessories, Luggage, Necklaces, Scarves, Tote
Bags, Umbrellas
Style & Beauty
Cosmetics, Color Care, General Beauty
Enhancement, Hair, Lips, Lotions, Skin Care, Nails
GIFT
Gift & Handicrafts
Art, Candles, Clocks, Crystal, Decorations, Figurines,
Gifts, Gift Bags, Gift Wrap, Holidays, Lighting, Office
Accessories, Party Supplies, Picture Frames, Special
Occasion, Stationery, Tchotchke
HOME
Home & Garden
Bath, Bedroom, Ceramics, Furnishings, Glassware,
Home Décor, Hard Goods (Pots/Pans/Utensils),
Home Textiles, Hospitality, Linens, Plastic Goods,
Table Top, Throws
ELECTRONIC ACCESSORIES
Cases, Covers, Ear Buds, Fans, Headphones, PDA,
Tablet, & iPhone Fashion Accessories, Speakers,
Watches
VARIETY
Outdoor
Athletic Accessories, Balls, Bats, Boards, Camping,
Caps, Clubs, Exercise, Gloves, Hiking, Sporting
Goods, Tactical Knives, Shoes, Uniforms
Toys
Games, Novelty, Plush, Toys
Volume & Variety
Chain Store, Discount Variety Products, Dollar
Store, Promotional, Seasonal
Business Services
Website, Advertising, Point of Purchase, Store and
Business Services
Miscellaneous
Adult Novelties, Energy Drinks, Smoking
Accessories
at ASD
GET TO KNOW
SAMPLING OF
INTERNATIONAL BUYERS
Home Mart (Sears Guatemala)
Number of stores: 2 - 5
Annual Sales: $600,000 -$1.9 Mil
Type of Store: Department Store
Supermercados Econo
Number of stores: 51-100
Annual Sales: $100 Mil +
Type of Store: Grocery Store
Vidri
Number of stores: 20+
Annual Sales: $10 Mil - $50.9 Mil
Type of Store: Hardware Store
Mercado Libre
Number of stores: online
Annual Sales: $10 Mil - $50.9 Mil
Type of Store: Online Reseller
HEB
Number of stores: 15
Annual Sale: $6 Mil - $9.9 Mil
Type of Store: Department Store
Wal-Mart (Guatemala)
Number of stores: 100+
Annual Sales: $300,000 -
$599,999
Type of Store: Department Store
Mega Super
Number of stores: 100 +
Annual Sales: $10 Mil - $50.9 Mil
Type of Store: Grocery Store
Oxxo
Number of stores: 16 - 50
Annual Sales: $6 Mil - $9.9 Mil
Type of Store: Convenience Store
Marke
Number of Stores: 15
Annual Sales: $100 Mil+
Type of Store: Department

8. SEE YOU SOON!
July 30–August 2, 2017 / March 11-14, 2018
Las Vegas Convention Center, Nevada USA
Amy Sadikoff, Buyer Concierge Manager
amy.sadikoff@asdonline.com
Phone: 323.817.2208
Pam Thompson, Attendee Development Specialist
pam.thompson@asdonline.com
Phone: 623.544.0371
Octavio Norkin, Buyer Concierge Coordinator,
International
octavio.norkin@asdonline.com
Phone: 323.817.2239
Rachael Gorney, Attendee Sales Development
Specialist
rachael.gorney@emeraldexpo.com
Phone: 800.430.7608 ext. 96891
David Bertelsen, Show Director
david.bertelsen@asdonline.com
Phone: 323.817.2220
Greg Schultz, Sr. Account Executive
greg.schultz@asdonline.com
Phone: 323.817.2233
Michael Braden, Sr. Account Executive
michael.braden@asdonline.com
Phone: 323.817.2202
Sam Shokati, Account Executive
sam.shokati@asdonline.com
Phone: 323.817.2238
Nadine Buccieri, Sr. Account Executive
nadine.buccieri@asdonline.com
Phone: 323.817.2232
May Vincent, Account Executive
may.vincent@asdonline.com
Phone: 323.817.2216
Tomel Lora, Show Director
tomel.lora@asdonline.com
Phone: 323.817.2247
Stephanie Beringhele, Sr. Account Executive
stephanie.beringhele@asdonline.com
Phone: 323.817.2228
Rosario Garcia, Account Executive
rosario.garcia@asdonline.com
Phone: 323.817.2219
Gina Malcolm, Account Executive
gina.malcolm@asdonline.com
Phone: 323-817-2237
Darius Rowser, Account Executive
darius.rowser@asdonline.com
Phone: 323-817-2237
Holly Harris, Show Director
holly.harris@asdonline.com
Phone: 323.817.2242
Renee Knight, Sr. Account Executive
renee.knight@asdonline.com
Phone: 323.817.2224
James Solomon III, Sr. Account Executive
james.solomon@asdonline.com
Phone: 323.817.2235
Kay Griffith, Account Executive
kay.griffith@asdonline.com
Phone: 419.729.6885
Kyle Kresge, Account Executive
kyle.kresge@emeraldexpo.com
Phone: 323.817.2209
Nicole Watson, Group Sales Director
nicole.watson@asdonline.com
Phone: 323.817.2230
Brooke Parsekian, Account Executive
brooke.parsekian@asdonline.com
Phone: 323.817.2222
Debbie Puccio, Sales Account Manager
debbie.puccio@asdonline.com
Phone: 323.817.2215
FASHION & ACCESSORIES / BEAUTY & FRAGRANCE
GIFT & HOME /TOYS & NOVELTIES
GENERAL STORE / CLOSEOUTS / C-STORE /
SMOKE + VAPE
JEWELRY / CASH & CARRY / HANDMADE
ATTENDEE DEVELOPMENT
FREE SOURCING SEMINARS
Educational tracks are located on the
SourceDirect show floor and are focused on
sourcing, logistics, importing, etc. from industry
experts.
CUSTOMER APPRECIATON NIGHT
We appreciate you! As a thank you for supporting the
show, we host an appreciation/networking event after
hours for all our exhibiting customers to join us for drinks
and entertainment. This event is a great way for our
ASD customers to meet and network with SourceDirect
suppliers, and to see what’s going on at SourceDirect.
MATCH ME DESKS
By using the information you update in our online directory
(company info, brochure, product category identifiers,
product images, etc.), our experienced Attendee Acquisition
team will be able to match the right buyers to you.
Looking for Factories to Source From? This service
is available to you as an Exhibitor when you visit our
SourceDirect section in South Hall, Lower Level.
ASD MARKET WEEK EXHIBITOR BENEFITS