SoundCloud chooses AT Internet to drive its digital performance : usability analysis, advanced help and support centres, relevant choices of technical tools...

1. SoundCloud places AT Internet at the core
of its digital strategy to develop and optimise
its music platform.
SoundCloud
Online Intelligence Solutions
C A S E S T U D Y

2. 2AT INTERNET / CASE STUDY / SOUNDCLOUD
INTRODUCTION
SoundCloud is the world’s leading audio platform. Millions of
Internet users worldwide have access to the SoundCloud platform,
where they can listen to, upload and share audio content on social
networks. For 2 years now the Berlin-based company has been
experiencing considerable growth with more than 300 million users
worldwide. With a strong increase in traffic volume, SoundCloud
very quickly became confronted with the limits of using free tools
for measuring web traffic. AT Internet was chosen to respond to
SoundCloud’s increasingly advanced needs and to accompany
SoundClound in analysing its digital performance. Ole Bahlmann,
Product Manager at SoundCloud, explains that they chose AT
Internet mainly for the power of the solution with its intuitive
segmentation and advanced Rich Media analyses, but also for the
company’s expertise, human approach and qualities, as well as the
ability of the AT Internet teams to get together to work on their
project.
CHALLENGES
To detect the platform’s potential to steer SoundCloud’s digital
strategy.
SoundCloud’s“Insight”team is dedicated exclusively to analysing
online performance. The aims of the Insight team are to collect data,
format it in reports and then distribute it to every employee in the
company.
Darius Kilstein, Insight Manager, explains that his biggest
challenge is to steer the business in the right direction by
detecting the real potential of each functionality, each page,
each zone or each piece of content on the platform.
By using the AT Internet API to cross web data with other
variables from the information systems, the SoundCloud teams
have already carried out several development, optimisation and
test projects which have had a considerable impact on their
long-term marketing strategy.
Client
SoundCloud
Industry
Internet
Vendor
AT Internet
Solutions
• Analyzer III
• DataExplorer
C A S E S T U D Y
“In addition to the
intrinsic qualities of the
AT Internet solution, we
felt that the teams were
motivated, competent,
understood our area of
work very well, and we
still have a very good
relationship with them.
These points also make
the difference.”
Ole Bahlmann, Product
Manager, SoundCloud

3. 3AT INTERNET / CASE STUDY / SOUNDCLOUD
THE RESULTS
Below is a list of some of the digital projects that SoundCloud
has already accomplished thanks to the AT Internet solution:
• Advanced usability analysis of the interface: creating behavioural
studies on user panels to rebuild the interface of the music
catalogue Explore.
• Improving the upload environment: designing a new tool for
uploading sound content based on the usage analysis (clicks,
uploads, cancels, etc.) and the creation of A/B tests.
• Optimising the Help and Support Centres: creating a more
user-friendly design and rationalising customer relations
processes which have contributed to increased subscriptions
and improved satisfaction amongst the user community.
• Relevant choice of technical tools used: identifying the
most effective and efficient streaming protocols by analysing
listening time for each browser.
“Each of us wants the
SoundCloud platform
to continually perform
better, and in order to
achieve this goal we
monitor AT Internet
variables on a daily
basis to make Product
choices, update
our schedules and
determine our long-
term strategy.”
Darius Kilstein, Insights
Manager, SoundCloud

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About AT Internet
AT Internet, a major player in the field of Digital Analytics since
1995, helps companies drive their online performance and
optimise their presence on all online marketing channels such
as web and mobile sites, applications, e-CRM, social media etc.
The company’s Online Intelligence solutions provide reliable,
valid, complete decision-making data.
AT Internet has placed agility at the heart of its innovation
process to provide its clients with an evolutionary and 100%
modular solution that responds to the challenges faced by
companies today. The strength of AT Internet’s technology and
the quality of its customer relations are recognised worldwide.
AT Internet has more than 3,500 clients all over the world from
all sectors. The company, which has more than 170 employees,
is present in 20 different countries through its subsidiaries and
partners.
About SoundCloud
SoundCloud, launched in 2008 by Alexander Ljung and Eric
Wahlforss, is the leading audio platform that gives users
unprecedented access to the world’s largest community of music
audio creators. With its continued ambition to unmute the web,
SoundCloud allows everyone to discover original music audio,
connect with each other and share the sounds they hear.
In addition, sound creators can use the platform to instantly
record, upload and share sounds across the internet, as well
as receive detailed stats and feedback from the SoundCloud
community.
For more information, go to: (http://soundcloud.com/).
Contact
www.atinternet.com
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Online Intelligence Solutions