TV Tracking: Analyze your tv ads’ online impact
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Today, the digitalisation of TV campaigns is creating immense opportunity online. Advertisers can now measure the true impact of their TV ad investments. Discover how to measure and maximise your TV campaigns’ “drive-to-web” effect in real time, across all devices. Identify which visitors were exposed to your ad, and determine your incremental traffic, hour by hour, with precision. AT Internet’s TV Tracking solution delivers exact data on the performance of your TV ads, enabling you to calculate your true ROI and optimise your media planning accordingly. What we’ll cover: - The principle behind TV ad detection and measurement of their “drive-to-web” impact (traffic, sources, conversions) - Optimising your media planning according to the best combinations of ad, TV channel, and time slot - Evaluating your synchronised, cross-channel marketing campaigns: Is TV a new web acquisition channel?
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TV Tracking: Analyze your tv ads’ online impact
- 1. TV TRACKING ANALYZE YOUR TV ADS’ ONLINE IMPACT
- 2. WWW.ATINTERNET.COM WELCOME! Product and Partnership Manager Véronique Combaud
- 3. OUR COMPANY 3 AN INTERNATIONAL PRESENCE
- 4. OUR DIGITAL ANALYTICS SOLUTION › Adapts to specific needs of each sector and each company Puts powerful data in the hands of all decision-makers in a company 360° analysis of digital presence & performance across channels & devices 4 A POWERFUL, REAL-TIME PLATFORM
- 5. OUR COMPANY 5 OUR CLIENTS ARE MARKET LEADERS TRAVELE-COMMERCEFINANCE GOVERNMENTINDUSTRYMEDIA
- 6. TV TRACKING WHY? ONLINE Media TV Media ROI Retargeting Conversions Sources Visits ?
- 7. MULTISCREEN CHALLENGE HOW MANY PEOPLE CHECK THE ADVERTISER’S SITE?
- 8. OUR TV TRACKING OFFER 8 HOW IT WORKS? TV AD DETECTION ANALYTICS TOOL
- 9. OUR TV TRACKING OFFER 9 HOW IT WORKS? TV AD DETECTION AT INTERNET ANALYTICS TOOL
- 10. TV TRACKING HOW DOES IT WORK EXACTLY? 1. Measure the impact of TV ads on online KPIs 2. Possibility to enrich your dashboard automatically with media planning data Cookie TVTWithin 5min
- 11. WORLD WIDE COVERAGE 11 20 COUNTRIES AND HUNDREDS OF CHANNELS › US › UK › GERMANY › FRANCE › BELGIUM › ITALY › SPAIN › TURKEY › SWITZERLAND › DENMARK › SWEDEN › FINLAND › NORWAY › AUSTRALIA › NEDERLANDS › BRAZIL › NEW ZEALAND › CZECH REPUBLIC › RUSSIA Different technological partners accross the world covering around 20 countries and 500 channels:
- 12. TV Tracking [ SOLUTION ]THE
- 13. A DECISION MAKING TOOL 1. How many people came on my website? 2. What the TV exposed visitors have done on my website/app? 3. What are the performances of my TV ads campaign (statistics)? 13 THANKS TO RELEVANT ANALYSIS ?
- 14. HOW MANY PEOPLE CAME ON MY WEBISTE? 14 UPLIFT REAL (July 2015) Uplift from TV (July 2015): 3,9% Baseline & additional traffic per day
- 15. WHAT DID THEY DO? 15 BEHAVIOUR ANALYSIS
- 16. WHAT DID THEY DO? 16 BEHAVIOUR ANALYSIS
- 17. WHAT ABOUT TV MEDIA PLAN PERFORMANCES? 17 DAY AND HOURS Commercial break per day & hour TV ads costs per day & hour GRP per day and hours
- 18. WHAT ABOUT TV MEDIA PLAN PERFORMANCES? 18 DAY AND HOURS ROI per day and hour Productivity per day and hour Incremental trafic per day and hour
- 19. WHAT ABOUT TV MEDIA PLAN PERFORMANCES? 19 CHANNEL & DAY Cost per GRP per day and channels Channel split
- 20. WHAT ABOUT TV MEDIA PLAN PERFORMANCES? 20 CHANNEL & DAY Visits per day and channel Visits per daypart and day of the week
- 21. TV TRACKING RECAP WHAT CAN I DO WITH A TV TRACKING SOLUTION? Collect data Analyze conversions Follow returnings Segmentation Synchronize campaigns Localize my visitorsImport & cross Media Plan data Optimize ROI of my TV campaigns
- 22. WHAT MAKES US UNIQUE ON TV TRACKING? 22 WHERE WE SHINE FLEXIBILITY OUTSTANDING SERVICE OPEN PLATFORM DASHBOARD METHODS Tag and custom analysis offer multiple possibilities to adapt to different customer needs. 2 compatible approach: statistics (baseline) and tag. We give to our customer the overview of how many additional people they’ve reached AND what they did and will do. We deliver un turnkey product to help customer in their first analysis. Our objectives: Turn data into actions. Expert teams propel your success with strategic long- term relationships. Dedicated consulting & insights. Say no to data silos! Use your TV Tracking analysis to turn data into actions (retargeting, AdWords boosts etc.)
- 23. TV TRACKING 23 IS WORKING FOR THEM