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Tesla

A powerpoint presentation on Tesla.
Contents - Tesla Car models, Innovation strategy, Marketing strategy & SWOT.

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Tesla

  1. 1. TESLA
  2. 2. TEAM MEMBERS • Aadhil Ahamed K • Aaquib Mohammed T.K • Darviash Ahamed • Arun P.K • Eldho.S.Thekkekara • Chandhana Girish • Ajinas • Alwin Benny MBA 1ST SEM PRESIDENCY COLLEGE BENGALURU
  3. 3. COMPANY OVERVIEW • Industry – Automotive, Energy storage. • Founded – July 1 – 2003 • Founders – Elon Musk, J.B Straubel, Martin Eberhard, Mark Tapenning, Ian Wright. • Headquarters – California, US. • Products – Electric vehicle, Tesla Energy. • Revenue – US$7Billion (2016). • Total assets – US$22.66Billion (2016)
  4. 4. TRACKING TESLA • Nikola Tesla patents power train design built around AC induction motor.1888 • Tesla motors incorporated. 2003 • Tesla roadster launched. 2008 • IPO raised US $226 M at $17/share and closed at $23.89.2010 • The world’s first premium electric sedan is launched - Model S.2012
  5. 5. TRACKING TESLA Cont… • Model S named motor trend’s car of the year and achieved 5 star rating from the U.S national highway traffic safety administration. 2013 • Tesla shares some of its patents to promote open source development of electric cars. 2014 • Tesla launched its new crossover vehicle – model X.2015 • Tesla introduced mass market electric vehicle - Model 3.2016 • Model 3 production is scheduled to begin in July .2017
  6. 6. TESLA CAR MODELS • Code name : Dark star. • Production : 2008-2012. • Price : US $109000. • Top speed : 130 km/h. • Battery : 60 mah. • Mileage : 320 km/charge. • 0-97 km in 3.7 sec. ROADSTER
  7. 7. • Code name : white star. • Full sized luxury all electric sedan. • Production : 2012. • Price : US $71500. • Battery : 70 kwh • Battery charge to 50% in about 20 minute from a Tesla super charger. • Mileage : 340 km/charge. • Top speed : 249 km/h, • Capacity : 5 adults and 2 kids, MODEL S
  8. 8. MODEL X • Full sized all electric luxury crossover SUV. • Production : 2015. • Price : US $80000. • Battery : 60 kwh. • Mileage : 320 km/charge. • Top speed : 210 km/h. • Capacity 5 adult. • Battery charge to 50% in about 20 minute from a Tesla super charger.
  9. 9. • All electric four door compact luxury sedan. • Production : 2017 Onwards. • Price : $35000. • Battery : 75 kwh. MODEL 3
  10. 10. INNOVATION & STRATEGY • Using new technology. • Product innovation instead of process innovation. • In-home service and assistance to customers. • Vehicles are not rivaled. • Super chargers exclusively for customers. • Long lasting batteries(200 miles per charge).
  11. 11. PRODUCTS
  12. 12. MARKETING STRATEGY • Unique approach. • Opposite approach. • Direct sales. • Online purchase. • Service plus concept.
  13. 13. COMPETITORS
  14. 14. OTHERS 37% TESLA MODEL S 18% CHEVORLET VOLT 15% TESLA MODEL X 11% FORD FUSION ENERGY 10% NISSAN LEAF 9% EV SALES IN US - 2016
  15. 15. SWOT ANALYSIS Strong technological expertise. Supplier to other manufacturer. Ability to develop vehicles completely in house including the sub- assembled required. Ability to manufacture environmental friendly cars. Strong investors and partners. STRENGTH
  16. 16. SWOT ANALYSIS Cont… High production cost. Time consuming to make a delivery. Price is higher than competitors. Limited market presence. WEAKNESSES
  17. 17. SWOT ANALYSIS Cont… Growing support from government and public. Global sales expansion. People are becoming more concerned. Improvement in the quality control processes can reduce the cost drastically. OPPORTUNITIES
  18. 18. SWOT ANALYSIS Cont… Established luxury car leaders like BMW, Mercedes and Lexus are expected to become direct competitors. Increasing competitors producing electronic cars. Strategy for pricing has not been used so far in the auto industry. Less attraction to young generation. THREATS
  19. 19. REFERENCES • www.tesla.com • www.investopedia.com • http://ir.tesla.com/results.cfm • https://en.m.wikipedia.org/wiki/Tesla,_Inc • https://evannex.com/blogs/news/teslas-market-share-grows- to-30-percent-of-all-us-plug-in-vehicle-sales • http://m.benzinga.com/article/6193834 • https://prezi.com/m/gf2_mqixs-je/tesla-motors-english- presentation/
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