3. Attributes of the Creative Person
• Openness to experience
• Observance – seeing things differently
• Curiosity
• Personal freedom
• Willingness to take calculated risks
• Self reliance
• Persistence
• Freedom from fear of failure
• Desire for recognition
4. Managing Creativity- Inhibition
• Bureaucracy
• Tradition and culture
• Poor communication
• Penalties for failure
• Tight deadlines
• Authority over responsibility
• Values which inhibit
5. Managing Creativity- Fostering
• Open organisational structure
• Freedom to fail
• Culture of new ideas
• Delegate responsibility
• Circulate success stories
• Empowerment
10. Screening ideas for opportunities
• The ‘Gut Feeling’ is not good enough!
• Need for Solid Market Research
– Size of market
– Competitor Analysis
– Market Conditions and trends
– Profit Margins
– Revenue Opportunities
11. Assessing a Good Idea – Questions to
ask (O’Kane)
• Why is it a good idea?
• What are the assumptions?
• What type of customer will buy it?
• Why?
• List four ideas why the idea will NOT work
• List four ideas why it will work.
• What are the differences?
12. Key Issues
• Timing
• Feasibility of the idea
• Suitability of the idea to the circumstances of
the potential entrepreneur
13. Transforming Ideas into Realisable
Opportunities
• Action-oriented
• Focus and pace
• Easy to understand
• Networking with the industry
• Try, test and revise
• Harnessing competencies and capability
