The Seven C's of Effective Business Communication

BUSINESS COMMUNICATION THE SEVEN C’s OF EFFECTIVE COMMUNICATION

Presenter: Syed Aamir Ali Presented To: Sir Khalil Ahmed & Rest of the Class Members.

THE SEVEN C’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

COMPLETENESS ,[object Object],[object Object],[object Object],[object Object],[object Object]

Provide All Necessary Information ,[object Object],Answer All Questions Asked Look for questions: some may even appear buried within a paragraph. Locate them and then answer precisely. Give Something Extra, When Desirable Use your good judgment in offering additional material if the sender’s message was incomplete.

CONCISENESS ,[object Object],[object Object],[object Object],[object Object],[object Object]

Eliminate Wordy Expressions ,[object Object],Example Wordy: At this time Concise: Now Wordy: Due to the fact that Concise: Because

Include Only Relevant Material ,[object Object],[object Object],Example;

CONSIDERATION ,[object Object],[object Object],[object Object],[object Object]

Focus on “You” Instead of “I” or “We” ,[object Object],Example We-Attitude: I Am delighted to announce that we will be extending our hours to make shopping more convenient. You-Attitude: You will be able to shop evenings with the extended hours.

Show Audience Benefit or Interest in the Receiver ,[object Object]

CONCRETENESS ,[object Object],[object Object],[object Object],[object Object],[object Object]

Use Specific Facts and Figures ,[object Object],Concrete, Precise In 1996, the GMAT scores averaged 600; by 1997 they had risen to 610. Vague, General, Indefinite Student GMAT scores are higher.

Put Action in Your Verbs ,[object Object],[object Object],[object Object]

Choose Vivid, Image-Building Words ,[object Object],Bland Image This is a long letter. More Vivid Images This letter is three times as long as you said it would.

CLARITY ,[object Object],[object Object],[object Object]

Choose Precise, Concrete, and Familiar Words ,[object Object],Familiar Pretentious About After Home For example Circa (L) Subsequent Domicile e.g. (L)

Construct Effective Sentences and Paragraphs ,[object Object],Unclear: Being an excellent lawyer, I am sure you can help us. Clear: Being an excellent lawyer, you can surely help us.

COURTESY ,[object Object],[object Object],[object Object],[object Object],[object Object]

Be Sincerely Tactful, Thoughtful, and Appreciative ,[object Object],Tactless, Blunt More Tactful Stupid letter; I can’t understand any of it. Clearly, you did not read my latest fax. It’s my understanding… Sometimes my wording is not precise; let me try again

Use Expressions that Show Respect ,[object Object],You are delinquent You failed to Contrary to your inference Inexcusable Simply nonsense Skip Irritating Expressions

Choose Nondiscriminatory Expressions ,[object Object],Questionable More Desirable Freshman Manpower Entering students; first year student. Workers; employees; work force personnel

CORRECTNESS ,[object Object],[object Object],[object Object],[object Object],[object Object]

Use the Right Level of Language ,[object Object],More Formal Less Formal Participate Procure Endeavor Join Get Try Check Accuracy of Figures, Facts, and Words A good check of data is to have another person read and comment on the validity of the material.

MANY THANKS FOR YOUR ATTENTION

The Seven C's of Effective Business Communication

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