Marianne Dahl Steensen fortæller om, hvad den hastige digitalisering af samfundet betyder for virksomheder, og hvordan du leder din organisation i en tid, hvor mulighederne er uanede – og hvor ingen ved, hvordan fremtiden ser ud.

3. Sources: IMF, Gartner, IDC, CSI Market, Microsoft analysis
WWITSpend($T)
8%
CAGR
(’80–’15)
Today
5% of WW
GDP

4. transformation
COGS
SURPLUS
IT
Global GDP
NON-IT OPEX
(PEOPLE)
~5%
~15%
~20%
% of GDP
EfficiencyDecision makingProductivity
~60%

6. Engage your
customers
Empower your
employees
Optimize your
operations
Transform your
products
Customer
experiences
Operating
models
Talent, skills,
productivity
Business
models

7. Microsoft’s journey

8. Microsoft’s journey

9. From licensing…
Selling a license to a product – and wait for
our customers to renew next year
…to consumption
Selling a scalable service empowering our
customers to achieve more
Making ourselves relevant (again)

10. Why sell a power
drill,
In other words…
when in fact the
customer needs a
hole in their wall?

11. I know
Success means reaching my
goals
I am scared to fail, so I do not
take risks
I am focused – I do not have
time for reflection or
feedback
I am learning
We work together to achieve more
We practice and we keep
getting better – especially
when failing
We reflect – and we use
feedback to improve
Transforming our culture
Fixed mindset Growth mindset

12. From burning platform To burning desire

13. From measureable To impactful

14. From the hierarchic manager To an empowering facilitator

15. Thank you