Group presentation for Business Communications at ITB, from Aaron Heffernan, Ian Christie and Anthony Dignam.

1. Aaron Heffernan, Ian Christie & Anthony Dignam

2.  FOUNDER
 HISTORY
 CULTURE
 ORGANISATIONAL –
STRUCUTRE
 MISSION
 MARKETS
 PRODUCTS
 FUTURE PLANS
 CONCLUSION

3.  Sir Richard Branson Born 18th July
1950
 Diagnosed with dyslexia
 Opened his first record shop in 1971
 Estimated net worth $5.2 billion
 Knighted for services to
Entrepreneurship 2000
 World Records attempts, T.V. and Film
 Resident of Necker Island, British
Virgin Islands
 Many humanitarian efforts

4.  Largest company in the Virgin Group
 Virgin media was formed through
merger of NTL, Tele-west, Virgin.net,
Virgin Mobile in 2007
 Approx. 10 million customers Globally
 Acquired by Liberty Global, headed by
Irish-American billionaire John Malone
costing approx. $23.3 billion in 2013

5.  Performance and excellence plan
 Employee ownership and responsibility, in a
rewarding and fun environment
 Motivated by customer feedback to continually
innovate and improve their service
 The company is community orientated
 “Train them well enough so they can leave,
treat them well enough so they don’t want to ”

6. • Top heavy Hierarchical structure.
• Broken down into C.E.O. & Chairman
• Big Names: Tom Mockridge (CEO) & Rob Evans (C.T.O.)
• They’re tasked with improving the environmental
impact.
Tom Mockridge (C.E.O.) Paul Buttery (C.O.O.) Rob Evans (C.T.O.) Robert Dunne (C.F.O.)

7.  Top provider in unified
communications in U.K. & Ireland
 The Virgin way
 More inclusive workforce
 Creating something special

8.  Virgin Media UK and Ireland -
Servicing businesses and
consumers
 Fixed and Mobile telephone
service
 Broadband Internet and
Television bundles
 Spending £107 million a year on
advertising
 The tone of ads are personal and
light-hearted similar to Branson’s
philosophy on business – It has
to be involving and fun.

9. MARKETS
https://youtu.be/gLTQJKIyraQ

10. • VPN & SECURITY
• CONSULTANCY
• CLOUD & DATA CENTRE SERVICES
• BROADBAND & PHONE BUNDLES​
• INTERNET ACCESS​
• VOICE & UNIFIED COMMUNICATIONS

11.  Project lightning - £3bn network
expansion to reach 17 million UK
homes by 2019
 Virgin Media has announced that it
will be rolling out Fiber-to-the-
Premises (FTTP) to 1 million homes
and businesses
 Virgin Media launching a new set-top
box – TiVo, in competition to Sky Q
 Cautious decision making in the wake
after Brexit vote

12. CONCLUSION
 The strategy for the virgin brand is about listening, learning and
inspiring good ideas and this fits well in todays media driven
world, appealing to all generations for their communications
needs.
 You can’t imagine any company besides Virgin Media for the
services offered within their campaigns, the brand has been doing
so much storytelling for so long that it’s a part of the fabric of the
company.

13. THANK YOU
&
ANY
QUESTIONS..
?

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2016).
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November 2016).
• Verma, D. (2015) Expectations of corporate India on the business communication skills of B
school campus recruits. Available at: http://shodhganga.inflibnet.ac.in/handle/10603/49170
(Accessed: 19 November 2016).
• Windows SOE Manager (2015) 04 abstract. Available at:
http://shodhganga.inflibnet.ac.in/bitstream/10603/49170/4/04_abstract.pdf (Accessed: 19
November 2016).
• (No Date) Available at:
https://scholar.google.com/scholar?q=business+communications+in+modern+organisations
&btnG=&hl=en&as_sdt=0%2C5&as_ylo=2015 (Accessed: 19 November 2016).
• https://www.pinterest.com/explore/recognition-quotes/