Key factors of ecommerce business success 5242

9 Key Factors For Ecommerce Business Success in
2020 You Must Read
DIGITAL
MARKETING
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9 Key Factors For Ecommerce Business Success in 2020 You Must Read
Posted by: orbitgraphics Category: eCommerce Tips Comments: 0 Post Date:
March 17, 2020
Creating an ecommerce business is relatively easy, and can be the basis of a very
successful company. But not every ecommerce business start-up can succeed in
the digital world. Having a good product is not enough. There are some
important factors to take into account that can make our day, or make our
nightmare.
Ecommerce business is not just about publishing your products online and
expecting them to be sold. Some strategies must be put into practice so you can
succeed and earn money.
There are a lot of competitors in this market. The Internet represents an optimal
opportunity to carry out business. Similar to the o ine world, it is essential to
have the necessary skills so that our work is e ectively useful to customers and
allow our online activity to succeed. In order to develop a successful ecommerce
business you to spend resources, energy and a lot of time, and implement good
strategies to achieve goals. Every business is di erent,
Ecommerce business grows at an annual rate of 13%, according to studies, but it
is also true that 80-90% of ecommerce companies fail. And perhaps this
ecommerce website failure is related to bad practices and neglecting the
importance of some key factors for an ecommerce store.
Not having clear objectives, not adapting the ecommerce website to trends such
as mobile devices or disregarding the customer’s opinion can be fatal errors that
have as result the failure of many ecommerce sites.

This post contains the some points that we consider the key factors to succeed in
this extremely competitive market.
What Are The Key Factors Of Success In eCommerce
Business? Discover Them!
Many factors that can a ect the success, but based on examples of some
pro table Ecommerce companies, there are a number of “Success Factors” that
we consider as fundamental:
Knowledge of your ecommerce business market and target
customer
Keywords
High quality edited images: a “must” in ecommerce business
Optimizing you ecommerce website for mobile devices
Build a solid service-based reputation
Generate loyalty
Guarantee the highest security level to your clients
Always install the latest version of an ecommerce platform
Organized logistics and stock management

Knowledge Of Your Ecommerce Business Market And
Target Customer
The rst fundamental step while creating the best ecommerce site is to have a
deep knowledge of the market in which we want to launch. It is very important
to know if the product or service we o er is in demand online. There are several
tools to collect this data that allow you to search for the keywords that interest us
for our marketing and evaluate which words to use and which to avoid.
The market analysis must also take into account the competitors of our sector,
which are essential reference points to compare and determine the prices of our
core business. You cannot think of launching products whose prices are far from
the average values of the sector, without apparent motivation on doing so.
At least once a year it becomes necessary to carry out a market study, which
allows you to update your knowledge about the sector in which you work, your
competition, customers and new market niches that can be exploited. It is
beyond doubt that hiring professionals is also a guarantee, if you want to obtain
good results.
What is a market study?
A market study is a detailed analysis of various factors that in uence the
commercial sector in which you have your business or where you want to make
your way.
These factors can be:

Knowledge of new products or services.
Analysis of your competitor’s actions.
Study of the characteristics of the population that are your
potential customers.
Knowledge of the market situation, with the aim of launching
a new marketing plan.
In other words, it is the set of actions that are used to know the response of the
market and disclose the possible trends, since it allows to look to the future with
a clear business orientation.
Before starting the study, you should put “on the table” everything you intend to
sell and know who the main partners in your sector are.
But what is a market study for?
A market study improves the exibility of your company and its capacity for
transformation, allowing us to adapt faster to changes, shield the business
structure ensuring market share, improve the ability to react to competitive
actions and detect new business opportunities.
Keywords For Your eCommerce Business
We look for the keyword for everything! The keyword de nes who you are, what
you want or what you do in a direct, clear and concise way.
The same goes for online businesses. It is very important to have a solid and
coherent strategy: we must be clear about what we want to attack, why and how
to work. And all that can be de ned by a simple word.

It is important to know how our competition is positioned and by what terms
our audience is looking for us. Once we have this data, we lter and analyze it in
a Keyword Study from which we will draw conclusions that will allow us to
create our strategy. We therefore use the keyword tools to know where the tra c
is coming from and with what keywords. This will tell us if the conversion rates
are good or bad. Through our keywords, we can know the volume of tra c that
these have.
The keywords that you need to look for are the ones that convert the most.
There are many posts about keyword search, but our feeling is that they focus on
the use of tools and leave aside the most important thing: how to nd keywords
that sell.
We can work concisely to achieve that precious number one position in Google,
and in reality it will only be position 5, because we will “strain” 4 websites that
are advertised with Adwords.
Use Adwords Keyword Planner For Finding Suitable Kewords
We can use the Adwords Keyword Planner to facilitate our work. There, under
the Competition column, you will see if it is “Low”, “Medium” or “High”. But
this still does not tell us the full story. If we download the list of keywords and
open it for example with Excel, now, in the Competition column a numerical
value will appear. As ecommerce begins to be quite mature, nowadays it is very
di cult to nd niches whose main keywords are not very competitive.

But they exist, believe us! The trick is to segment, di erentiate yourself. For
example, the niche of “feed for dogs” is clearly saturated. Both the keyword “feed
for dogs” and all its derivatives. But there is a new segment, dedicated to “organic
feed” or “natural dog food”. That can be your business. That can be your
unique word or sentence!
Be creative!
High Quality Edited Images: Product Photo Editing Is A
“MUST” In eCommerce Business
Do you buy something without seeing the product? In a shop, you watch, you
touch. Touching to check the quality of course is not an option in an
ecommerce store. The best substitute for that are high quality edited images.
Every ecommerce business owner that knows how to sell uploads edited images
in their sites.
“This photo sucks! I’m not buying it!” – This sentence that you probably have
heard from friend highlights the importance of high quality edited photos in any
ecommerce business.
Good, high quality edited images are the greatest contributors in the rst
impression of any potential customer. Nobody likes raw, naked images. Any
image that is too small, too blurry, that shows the imperfections, or with bad
Photoshop, can make you lose lots of potential sales. We simply cannot a ord
having bad product images on ecommerce business.
is extremely important to make the sale. Just a consistent
background is a perfect rst step to give your eCommerce store a clean,
consistent look. can do that
for you.
Product photo editing
Professional product photo editing service provider

Optimize Your Business For Mobile Traf ic
Everybody has a mobile device nowadays. Mobile web tra c is very important.
During the last years there has been a signi cant increase of this type of visitors in
all ecommerce websites.
Users must be able to navigate perfectly from any device (mobile, tablet,
computer, etc.). All tabs or sections must be accessible, payment options must be
easy to click and touch, descriptions and images must be displayed correctly, etc.
The ecommerce website must be optimized for mobile.
Your company’s ecommerce website should be easy to navigate and facilitate
shopping, Products must be organized in a very speci c way so that customers
can buy easily (for example, men’s shirts, women’s shirts, children’s shirts). The
website needs a good search function to be able to nd products that do not
conform to the standard classi cation. And yes, it happens many times that
when the website is opened in a mobile phone, suddenly all this, what we have
been carefully working for, suddenly turns into a total mess. That cannot be the
case.
Build A Solid Service-Based Reputation For Your
Ecommerce Business
When a customer opts for a shopping platform or a reference website, what they
value most is that the service that meet expectations. We must bet on the quality
of the products / services o ered. We should always ensure the client that the
service provided is the best that can be o ered. Working this way, in addition to
getting customers to talk positively about us,, they will also help us build a solid
reputation in the market.

Undoubtedly, quality has a cost, but it will guarantee us long-term results: a
satis ed customer with more probabilities will make purchases again in our
ecommerce portal and if he is satis ed with his purchase again, he will continue
to rely on us and our online store. Therefore, it is not only about making sales,
but also about developing a solid loyalty.
Generate Loyal Customer For Your Business
To keep our customers happy and coming over again and again, it is very
important to have a competent assistance service that the client can easily contact
by phone, mail or chat.
The user makes their purchases autonomously through certain ordering
processes. During this operation they might need help.
Because of its nature as a virtual media, the online store lacks visual and personal
contact between seller and customer, and therefore it is necessary to o er an
adequate support service, a contact that allows the customer know that there are
real people behind the screen to which they can address their questions. This way
we will be able to create con dence and reliability.
Another technique to increase our credibility is to predispose a space where
customers can leave their opinions and comments on the service o ered, so they
will feel valued. Indeed, reading the reviews of other customers before making
the purchase can help convince undecided users.

Feedback also plays an important role for those who manage the online store,
when obtaining immediate feedback on customer satisfaction, and in case of
dissatisfaction they can remedy as soon as possible (for example by adding
products or services, improving some functions etc.). There are many tools that
allow you to collect reviews in an impartial and real way, guaranteeing an honest
customer service.
Guarantee Maximum Security To Your Buyers
Providing the best possible service and building a good reputation on the
Internet are very important. But one of the critical factors of success in
ecommerce, even on top of the previous, is the security that is o ered to buyers.
Customers do not want to see their personal or nancial data compromised.
That means that o ering maximum guarantees in this regard is extremely
important.

Perhaps what most interests e-commerce clients, and of course us as business
owners, is that the browser does not launch a message of distrust when visiting
our site.
To avoid this, the best solution is to hire and install an SSL certi cate, a certi cate
that guarantees the encryption of the data collected during the entire purchase
process: personal data and bank data.
Always Install The Latest Version Of The eCommerce
Platform
Online commerce is always in constant development and with continuous
improvements. Always choose to have a brand new and updated platform.
In addition to having the latest version of the platform, you can also o er
improvements in the purchase services to customers: new forms of payment;
better integration with mobile versions or new interesting features that bring
quality to your ecommerce.
Organized Logistics And Stock Management
Warehousing and transport can be one of the main costs associated with internet
sales. There are several models, and we should not underestimate their
importance to avoid the failure of our business.
In the management of the stock, we can distinguish between three models: the
traditional management (physical warehouse), the “just in-time” management
(the supplier serves us in 24 hours after the request), or “drop shipping”
(shipping direct to the customer without products going through our hands).
Each of them have advantages and disadvantages that should be considered prior
to making a decision, in order to ensure pro tability and quality in our sales,
since they totally in uence the price of our goods.

Isn’t It Simple?
You see? You just have to follow a few simple steps and implement them
rigorously. Know what you have (your product) and know where you are
heading to (your goal). Find your niche, and nd your beloved customer. Build
trust in that customer by providing a secure website; create a good online
reputation by providing the best possible service, as well as o er a quality
products.
During years of dealing with customers, o ine and online, the nal conclusion
is that the most appreciated feature for a client is to have a reliable supplier. That
partner who you can trust, who delivers on time, and who does not make to wait
too much or lose your time with unnecessary problems. Sometimes that is even
worth a little extra cost. Take this into account. If you o er something really
good, the prefect customer experience, it might be that this person is willing
even to pay a bit more for your o ering.
And de initely that person will talk.
People know other people, and when you eagerly wait for something that you
just purchased, you spread the word. Maybe you saved money during a long
time, and just that product, and no other, is exactly what you have been longing
for.
Once your desired object arrives, you feel the happiness, and everything turns
out to be perfect. The ecommerce promised 7 days delivery, and it arrived just in
3! The courier guy who delivered called you rst to check that you are available
and showed his best smile when you opened the door.

And this was the result of just a few easy clicks on a website, where you paid on a
fast manner through your safe PayPal account. The package is on your table,
perfectly wrapped, no damages. Just unwrap and enjoy.
As simple as that! Isn’t it worth your e ort?

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Key factors of ecommerce business success 5242

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Key factors of ecommerce business success 5242